All Cereals & breakfast articles
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NewsTesco to roll out own label gut health range in 2025
The supermarket has applied to register the name ‘Gut Sense’ as a trademark
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NewsWeetabix appoints Tropicana’s James Bruce as commercial director
Bruce has over 20 years’ fmcg industry experience
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NewsOatibix shortage caused by ‘scheduled maintenance’ at Weetabix factory
It comes after Weetabix Protein disappeared from shelves last month
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Events & AwardsThe Grocer’s New Product & Packaging Awards 2024: Breakfast & brunch
Gut health remains a macro trend in healthy eating right now
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NewsFuel10K expands cereal range with multigrain flakes duo
The non-HFSS cereals contain toasted spelt and barley
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NewsKallo expands breakfast offer with organic granola range
Until now, Kallo has been ‘missing a really strong breakfast choice’, says brand controller Caroline Mitchell
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NewsFlahavan’s launches muesli range and two porridge lines into Waitrose
Both muesli variants contain a base of eight natural ingredients
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NewsAlara Wholefoods transfers ownership to employees
The business, which makes a range of organic muesli, porridge and bircher, formally moved into the employee-owned trust scheme this week
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NewsWeetabix Protein suffers ‘temporary’ supply chain disruption
The cereal has been absent from Tesco and Sainsbury’s since mid-September, according to Assosia data
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NewsKellanova moves UK cereal production to Wrexham, investing £75m
At least 130 jobs will be created at the site
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NewsDeliciously Ella to supercharge growth as Hero Group acquires plant-based food brand
Founders Ella Mills and husband Matthew, who is CEO at the healthy snacking brand, will remain with the company under the new owners to lead the next stage of growth
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NewsWarburtons launches Belgian waffles range into Tesco
One in five UK households are eating waffles at home, according to NIQ data
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NewsThe Gym Kitchen launches protein pancakes range
Two variants – Maple and Banana – have hit Tesco shelves
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Comment & OpinionWhy Lidl’s breakfast challenge to Greggs is a smart move
By pitching itself as a cheaper alternative to the king of breakfast – and one that competes on price – Lidl may just be on to a winning formula
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NewsUfit appoints Tony Holmes as new managing director
Holmes will replace founder Austin Bailey, who is stepping down
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Comment & OpinionWill Mars-Kellanova deal signal a UPF black hole?
Will this Kellanova be a giant explosion, releasing a massive amount of energy, in the form of sugar, fat and salt?
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Promotional VideosHow porridge is powering up consumers’ love for breakfast
What’s fuelling the day for Brits in the breakfast category? Divesh Parmar, general manager, Quaker Oats UK, outlines the latest trends and how to capitalise on them
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Category ReportBreakfast trends 2024: Why brekkie is going places
As on-the-go breakfasts take off, supermarkets are going toe to toe with foodservice players. Who’s winning in the convenience era?
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Comment & OpinionCould buckwheat be the next ancient grain to break into the mainstream?
Shoppers are open to trying the nutty seed, Mintel data suggests
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NewsJordans adds Popped Oat Crunch cereal, aimed at families
Made from oats, rice and wheat, the NPD is ‘light in texture and full of bite’