All Cereals & breakfast articles
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NewsAnnual profits fall at Weetabix as consumers shift to private label
Profit margins have fallen at UK cereals giant Weetabix amid a wider consumer shift to cheaper private label breakfast products
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Comment and OpinionWhy Sidemen’s Best Cereal is destined for long-term success
If YouTube collective The Sidemen puts its name to a product, young people will buy it
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NewsThe Sidemen’s Best Cereal secures Morrisons and Iceland listings
The listings come after Best shifted 500,000 boxes of cereal in its first three months
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Feature SynopsisFocus On Breakfast & Brunch: 3 August
More and more Brits are taking their morning meal while on the move
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NewsBiotiful launches kefir overnight oats range
The range is available in Mixed Berry and Spiced Fruit variants and contains no artificial ingredients or added sugar
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NewsWeetabix appoints Colm O’Dwyer MD as Sally Abbott retires
O’Dwyer and Abbott will work together until March 2025 to ensure a smooth transition
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NewsWall’s adds All Day Breakfast pastries to tap on-the-go occasions
The range comprises All Day Breakfast Scotch Egg, All Day Breakfast Jumbo Roll and All Day Breakfast Slice
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NewsKellanova recalls Chocolate Corn Flakes due to choking hazard
Kellanova has received complaints from consumers who have found that the product contains hard lumps of cereal
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Comment and OpinionUnfrosted: Seinfeld’s Pop Tarts film makes for cheerful family fare
Comic caper sees Kellogg’s race Post to create a heatable fruit pastry
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Profiles and QandAsMy food & drink job: Ruth Tyrie, brand manager, Surreal
Surreal cereal’s brand manager suggests stalking your career idol (on LinkedIn, not in real life)
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Profiles and QandAsMy food & drink job: Josie Taylor, assistant brand manager, Kellanova
‘We have such a jam-packed plan for the remainder of the year. The fun never stops and there’s so much variety within my role’
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Comment and OpinionMarmite’s latest faux documentary is past its sell-by date
We learn of the 120,000 British ex-pats in New York City who reportedly don’t have access to their favourite British spread
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Category ReportYoghurt trends 2024: Can adult pouches revive the category?
Yoghurt brands are banking on pouches to drive sales. But can the new format revive the category?
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NewsGinsters adds Breakfast Roll and Butter Chicken Bake to its lineup
‘These tasty new flavours will bring excitement to anyone looking for new, exciting and delicious snacks,’ it claimed
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Comment and OpinionHow ‘pop stars’ The Sidemen are setting their sights on food
The Sidemen may seem like a bit of fun, and their content certainly doesn’t take itself too seriously. But make no mistake, their commercial ventures are not a sideline
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NewsWeetabix launches £10m campaign to stem volume declines
The TV advert will air between Emmerdale and ITV News tonight (2 April)
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Profiles and QandAsBio&Me’s Emma Grant on Champagne, Sydney and the Queen
’Knowing you’re helping make a difference to the nation’s gut health is the best feeling’
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Guide ToThe Grocer Guide To Breakfast & Brunch
Does breakfast & brunch need a shot in the arm? Maybe so, but there are plenty of opportunities to broaden out the occasion, driven by both health and permissible indulgence. Find out how suppliers are meeting both of these requirements and why on-trade and global influences can ...
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Analysis and FeaturesHow The Refill Coalition is giving refillable containers a fresh start
The Refill Coalition’s first standardised dispenser system trial, at an Aldi store in Solihull, is already ‘exceeding’ expectations in terms of logistics and sales. Can it be made to work at scale?
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Category ReportDairy drinks trends 2024: All aboard the kefir train
As volumes of flavoured milks lose steam, drinkable yoghurt is chugging ahead – and brands expect to pick up even more speed