All Cereals & breakfast articles – Page 10
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Comment & OpinionAn open letter to Kellogg’s on its failed challenge to derail the Nutrient Profiling Model
Kellogg’s: you may be right about the NPM, but the health of our population is more important than the health of your profits, says Melissa Sharp, co-founder of Modern Baker
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NewsHealthy cereal startup Surreal hires Innocent copywriter John Thornton
Thornton joins the business from his previous role as copywriter & social media manager at Innocent
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NewsKind targets health-conscious shoppers with lighter Thins snack bars
Despite weighing in at under 100 calories each, the bars are classified as HFSS in line with the wider Kind range
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NewsNestlé ditches non-HFSS ‘Simple One’ Shreddies after just one year
Nestlé introduced the NPD, which was made with just four ingredients – wholegrain wheat, fruit purée, date syrup and salt – in April 2021
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Analysis & FeaturesAfter Kellogg’s court defeat, are HFSS restrictions inevitable?
The High Court has given Kellogg’s legal challenge ‘short shrift’
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NewsShreddies bucks shrinkflation trend with larger packs in Tesco stores
The Nestlé brand has introduced a new 1.1kg pack
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Comment & OpinionKellogg’s High Court decision marks the end for industry legal challenges to HFSS rules
Kellogg’s has said it respects the decision and does not intend to appeal
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NewsKellogg’s legal challenge to HFSS clampdown rejected by High Court
The cereals giant challenged the clampdown, which is due to see HFSS products banned from prominent locations in stores, on three separate grounds
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Analysis & FeaturesWhy is Kellogg’s splitting in three and will it work?
Kellogg’s announced a shock split of its business last week, spinning out North American cereals to focus on its higher-growth snacking brands
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NewsQuaker Oats adds Simply fruity non-HFSS instant porridge duo
The NPD tapped the demand for ‘permissible enjoyment’, which was a ‘key motivation’ within consumers’ breakfast buying behaviour, said the brand
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NewsKellogg’s announces radical overhaul with three-way split of global business
Kellogg’s is set to split itself into three separate companies as part of a radical overhaul and a focus on snacking to drive growth at the group
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NewsEat Natural adds non-HFSS Raw snack bars to its line-up
Billed as ‘an appetising medley of fruit and nuts’, the bars catered to the growing demand for ‘new and exciting’ snacks, said the brand
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NewsKellogg’s: ‘HFSS laws would cost £113m in lost sales’
High Court documents show it has lodged a three-pronged attempt to torpedo the plans
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NewsSambazon adds frozen ready-to-eat açai bowls in fully recyclable packaging
The bowls – which launched in the US last year – were ‘extremely popular with those seeking healthy options on the go’, Sambazon claimed
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NewsMüller’s Milk & More partners with zero-waste supermarket Good Club
The tie-up will see the service sell 10 breakfast-focused Good Club products
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NewsNestlé kicks off regenerative ‘wheat plan’ for Shredded Wheat suppliers
It is part of Nestlé’s new regenerative agriculture project, which will see 32 land managers and farmers in East Anglia receive just under £1m to improve the landscape and fight climate change
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NewsCocos Organic launches new dairy-free yoghurt alternative fortified with BB-12
The brand claimed that the yoghurt alternative was the first in the UK to be fortified with Bifidobacterium BB-12
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Comment & OpinionWeetabix’s wolf spells bad news for little pigs
Having treated us to a piratical adventure for its Oatibix brand last month, Weetabix is back on our screens with another kid-friendly concept
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NewsNestlé and Anglian Water invest in East Anglian regenerative farming project
Nestlé and Anglian Water have invested almost £1m in funding for 32 land managers and farmers across East Anglia
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NewsPlant-based protein brand Misfits expands into functional cereal
The NPD replicated ‘the sugary and non-nutritious cereal brands in the market, without the actual junk’, said Misfits