All Cereals & breakfast articles – Page 11
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NewsWeetabix marketing boss Gareth Turner leaving to set up consultancy
Turner is to launch a new business called Big Black Door when he leaves the company in July 2022
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Comment & OpinionCheese and chorizo out of scope of HFSS regs despite near demise of PM
The anomalous drafting of the laws, as devised by the DHSC, are the issue here
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Comment & OpinionKellogg’s legal challenge highlights ambiguity in HFSS regulations
We foresee this will be an area where the lack of clarity in the laws will lead to enforcement action and ultimately litigation – and that is really not in anyone’s interest, says Dominic Watkins, head of consumer sector at DWF
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NewsOggs to challenge Crackd with vegan scrambled egg alternative
Oggs said a growing number of vegans were missing eating eggs for breakfast
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Comment & OpinionCould Kellogg’s succeed in pushing back – or changing altogether – upcoming HFSS laws?
If Kellogg’s wins, it could not only derail the launch of the promotions clampdown in October, but would have major implications for the HFSS TV advertising watershed due to come into force next year
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NewsKellogg’s takes government to court over HFSS promotions ban
Kellogg’s claims the nutrient profiling model (NPM) used to calculate the nutritional value of cereals was not fit for purpose
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Comment & OpinionLad outwits pirate foes with a little help from Oatibix
The ad sees a horde of bloodthirsty pirates engaged in the traditional piratey activity of forcing a young lad to walk the plank
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NewsWeetabix adds Lyle’s Golden Syrup sweetened breakfast biscuits
The NPD – which is HFSS-compliant – would tap into the ongoing demand for tasty yet nutritious cereals, said Weetabix
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Analysis & FeaturesWhat does Weetabix owner have in mind for protein drink Ufit?
Weetabix is moving beyond breakfast and into the chilled aisle
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Comment & OpinionInside the Superbrands: Helen Skelton’s trip to Kellogg’s lacks bite
There’s a strong stench of paid advertorial to Inside the Superbrands
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NewsKellogg’s slashes Special K salt content by nearly a fifth
The cereal giant has cut salt across its seven-strong range by 19.8% on average, ahead of HFSS clampdown
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NewsKestrel Foods acquires non-HFSS granola brand Just Live a Little
The deal signalled its “ongoing commitment to becoming an innovative leader in the plant-based snacking market”, said Kestrel Foods
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NewsFuel10K’s FareShare porridge donations hit 500k mark
FareShare this week revealed that 90% of its beneficiary organisations are affected by the cost of living crisis
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Category ReportFor any occasion: snack bars category report 2022
Cereal bars are staging a gradual recovery after the difficulties of the lockdown years. Can they be more than an easy breakfast?
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Category ReportSiege mentality: snack bars category report 2022
Snack bar brands will have to rethink battle tactics once HFSS rules arrive in October. Can challengers storm the new castle?
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NewsEngland captain Harry Kane invests in ‘phenomenal’ Bio & Me
Kane said he had been wowed by the brand’s “phenomenal” growth trajectory
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Analysis & Features10 launches that show chocolate orange is still the flavour of the moment
Two years since we remarked on a resurgence in chocolate orange launches, the frenzy over the flavour hasn’t died down
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NewsWeetos adds limited-edition chocolate orange flavoured cereal
‘Choc orange flavours are everywhere you look except in tasty cereals, so we’re excited to be bringing this on-trend taste to the category’, said the brand
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News‘Overnight Weetabix’ goes viral with 20.5 million TikTok views
A legion of TikTok users have taken to sharing videos of themselves making and eating an ‘overnight’ serving of the cereal
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Category ReportA spoon less of sugar: cereals including on the go category report 2022
Cereals are pivoting from sugary to wholesome, touting protein, fibre and gut health benefits. Will shoppers fill up their bowls?