All Cereals & breakfast articles – Page 12
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News
Alpen unveils £2m brand refresh with ‘Up & Alpen’ TV campaign
The Weetabix-owned brand has been given a new-look pack designed to celebrate “its rich heritage”
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News
Weetabix shortages possible as factory engineers consider strike action
New contracts due to major changes in shift allowances would see staff ‘lose up to £5,000 a year’
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Analysis & Features
How has Kellogg’s escaped HFSS ban, and how can others?
As Kellogg’s announces four of its five bestsellers will be non-HFSS, will the impact of new rules on the cereal aisle be less dramatic than feared?
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News
Kellogg’s to cut salt and sugar in push to boost health credentials
The cereal giant plans to remove 10% of the sugar from its kids’ cereal range and at least 20% of the salt from the range
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Category Report
The rise of breakfast snacks: healthy snacking category report 2021
A surge in breakfasts at home during the pandemic has boosted the healthy snacks market. How are brands rising to the occasion?
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News
Fuel10k adds ‘protein boosted’ duo to granola lineup
The brand said they offered its “signature health benefits” with each serving high in fibre and “boosted with plant-based protein and vitamins”
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Analysis & Features
New and improved products that will escape the HFSS ad ban
Food brands are looking to stay below the government’s HFSS threshold with new products and reformulated lines
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News
Government seeking national supplier for £24m school breakfast contract
The contract is set to run for two academic years from September 2021 to July 2023
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News
Weetabix eyes 'indulgent cereal' market with Chocolate Melts duo
The cereal is aimed at ’indulgent yet nutritious’ breakfast occasions
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Analysis & Features
Mother’s Day 2021: what the supermarkets have planned
It will certainly be a Mother’s Day with fewer cuddles, but here’s what the supermarkets are doing to make sure it’s not short of breakfasts in bed, beautiful blooms and sweet treats
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News
Weetabix targets easing of Covid-19 restrictions with coffee NPD
Sales of the brand’s breakfast drinks have been hit by the decline in the on-the-go market during the pandemic
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News
Bio&Me appoints chief operating officer as it readies for growth
Gut health challenger brand Bio&Me has appointed Mark Isaacson as COO as it prepares to scale the business and launch new products
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Analysis & Features
Weetabix + Beanz: how the explosive social media campaign unfolded
How did Weetabix set about breaking the internet? Was it planned – or just a stroke of social media magic?
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News
Weetabix sales surge following baked beans social media post
A divisive post showing the cereal bars slathered in baked beans went viral last week
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Analysis & Features
Five healthier products launching for Pancake Day 2021
These new launches include vegan, sustainably-sourced and protein-packed options for a more virtuous Shrove Tuesday
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News
Kellogg’s launches limited-edition Strawberry & White Choc Coco Pops
It will hit the mults on Friday 12 February for a limited period of 12 months
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News
Asda extends cull of on-pack cartoon characters in sugar clampdown
Retailer is to remove characters from ice-cream, confectionery and milk products
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News
Fuel10k partners with FareShare for half a million porridge pots donation
The tie-up will see the brand donate one porridge pot for every one sold in retail and online
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Category Report
Morning dilemma: cereals category report 2021
Brits have been torn between indulgent and healthy breakfasts as they’ve battled lockdown fatigue. What’s the long-term outlook?
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My Alternative CV
Helena Blincow, Weetabix Food Company, on Destiny’s Child, snakes and malbec
‘My motto in life? Courage is not the absence of fear; it is the ability to act in the presence of fear’