All Cereals & breakfast articles – Page 12
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Analysis & FeaturesEight cereal innovations tapping into hunger for healthy breakfasts
Sales of natural and wholesome cereal and on-the-go cereal products climbed £2.3m last year. Here’s our pick of some of the best innovation to hit shelves over the past 12 months.
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NewsWeetabix to relaunch Oatibix – and battle Kellogg’s with ‘Nutty Crunch’ NPD
The longstanding Weetabix spin-off will be given a new look from February as well as a recipe reformulation and NPD
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Comment & OpinionWeetabix is back-a-bix!
It’s the start of the year, a now traditional time for Weetabix and Nick Frost to take a few liberties with language
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NewsPremier Foods takes Ambrosia into breakfast category with porridge pot trio
The ambient pots were ideal for shoppers seeking a convenient breakfast option, said Premier Foods
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Analysis & FeaturesCereal 2021: cereal dives as life gets back on track
Kellogg’s Frosties and Krave both netted an extra £2.5m – despite containing 37g and 28g of sugar per 100g respectively
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NewsReady Brek launches Roald Dahl promotion to ‘ignite love’ for the brand
Families will be offered the chance to win Roald Dahl merchandise, with 7,500 prizes up for grabs
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NewsMoma eyes massive hike in sales following AG Barr takeover
Founder and CEO Tom Mercer set out ambitions to “at least” triple revenues for the business in the next three years
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NewsVita Coco duo launch non-HFSS cereal brand Surreal
Surreal will debut with four flavours, none of which contain sugar and are touted as offering 13g protein and 5g net carbs per bowl
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NewsKellogg’s trials paper-based liners in packs of Corn Flakes
The cereal giant will roll out packs with a new paper liner into a “small number” of Tesco stores in January
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NewsNaturya enters new categories with 20-strong range of ‘superfood solutions’
’Superfoods’ are set to follow ‘the same growth trajectory’ as protein, the brand has claimed
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NewsRude Health hires ex-Ecover & Method European general manager Tim Smith as CEO
Smith joined the dairy-free drinks and cereals brand on 22 November, following 12 years at Ecover & Method.
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NewsChildren’s cereal Gogo Roos repositions itself as high-protein brand for adults
The brand’s founder Michéal Mac Curtain said the original cocoa cereal it launched in 2019 had not appealed to young children who had “gotten used to sugary cereal”
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NewsQuaker Oats falls victim to supply issues after PepsiCo IT upgrade
PepsiCo confirmed the upgrade had disrupted the supply of Quaker Oats after shoppers took to social media to complain about shortages
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Comment & OpinionQuaker Oats’ heroic bloke enjoys warm glow
As the mornings get chillier, it’s a good time of year to advertise porridge
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NewsAlpen adds oat-based cereal bars
The Oat Blends bars were high in fibre with no red traffic lights, said Alpen
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NewsNestlé to slash cereals sugar and salt in non-HFSS reformulation
By the end of 2021, the fmcg giant says it will have slashed an estimated 59 million teaspoons of sugar from its breakfast cereals
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NewsWeetabix to make 99% of packaging recyclable by summer 2022
The coming months would see it “unroll an improved, widely recyclable paper wrap across all its biscuits”, it said
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NewsNestlé launches non-HFSS Cheerios Vanilla O’s sub brand
Called Vanilla O’s, the cereal is touted as containing less than 5% sugar with “no compromise on taste”
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NewsWeetabix adds Immune Support breakfast drinks to On The Go range
As immunity was a ‘top and growing priority’, the launch would help introduce new shoppers to the functional drink category, said Weetabix