All Cereals & breakfast articles – Page 14
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Analysis & Features
New and improved products that will escape the HFSS ad ban
Food brands are looking to stay below the government’s HFSS threshold with new products and reformulated lines
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News
Government seeking national supplier for £24m school breakfast contract
The contract is set to run for two academic years from September 2021 to July 2023
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News
Weetabix eyes 'indulgent cereal' market with Chocolate Melts duo
The cereal is aimed at ’indulgent yet nutritious’ breakfast occasions
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Analysis & Features
Mother’s Day 2021: what the supermarkets have planned
It will certainly be a Mother’s Day with fewer cuddles, but here’s what the supermarkets are doing to make sure it’s not short of breakfasts in bed, beautiful blooms and sweet treats
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News
Weetabix targets easing of Covid-19 restrictions with coffee NPD
Sales of the brand’s breakfast drinks have been hit by the decline in the on-the-go market during the pandemic
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News
Bio&Me appoints chief operating officer as it readies for growth
Gut health challenger brand Bio&Me has appointed Mark Isaacson as COO as it prepares to scale the business and launch new products
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Analysis & Features
Weetabix + Beanz: how the explosive social media campaign unfolded
How did Weetabix set about breaking the internet? Was it planned – or just a stroke of social media magic?
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News
Weetabix sales surge following baked beans social media post
A divisive post showing the cereal bars slathered in baked beans went viral last week
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Analysis & Features
Five healthier products launching for Pancake Day 2021
These new launches include vegan, sustainably-sourced and protein-packed options for a more virtuous Shrove Tuesday
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News
Kellogg’s launches limited-edition Strawberry & White Choc Coco Pops
It will hit the mults on Friday 12 February for a limited period of 12 months
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News
Asda extends cull of on-pack cartoon characters in sugar clampdown
Retailer is to remove characters from ice-cream, confectionery and milk products
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News
Fuel10k partners with FareShare for half a million porridge pots donation
The tie-up will see the brand donate one porridge pot for every one sold in retail and online
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Category Report
Morning dilemma: cereals category report 2021
Brits have been torn between indulgent and healthy breakfasts as they’ve battled lockdown fatigue. What’s the long-term outlook?
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My Alternative CV
Helena Blincow, Weetabix Food Company, on Destiny’s Child, snakes and malbec
‘My motto in life? Courage is not the absence of fear; it is the ability to act in the presence of fear’
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News
Fruit & veg snack bar duo added to WK Kellogg by Kids range
They join the WK Kellogg by Kids range, which launched last year
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News
Belvita shifts away from breakfast with entry into baked bars
It comes after a challenging year in the supermarkets for the brand
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Comment & Opinion
Persistence pays off-a-bix for Weetabix
Weetabix has doubled – nay, tripled – down on its policy of adding the suffix ‘a-bix’ to just about anything
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Analysis & Features
Is a ban on in-store HFSS promotions now inevitable?
An eight-week consultation is underway. So can we expect a ban and is it time industry accepted one?
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News
Linwoods launches Crunchy Seed Clusters for 'healthy' breakfast toppings
The range has been designed for sprinkling on yoghurts, cereals, porridge and overnight oats
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News
Deliciously Ella unveils new ‘foodie’ brand revamp
Its range of snacks will also roll out in a new paper-based film pack