All Cereals & breakfast articles – Page 18
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Category ReportSunny side up: Breakfast category report 2018
The breakfast category has bounced back from two years of decline, with shoppers shelling out an additional £10m on the first meal of the day
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NewsQuaker slashes sugar levels in its hot cereal lineup
The brand has removed more than 175,000kg of sugar in a bid to provide healthier breakfast choices
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NewsBruce Condon named Weetabix finance head
Prior to joining Weetabix, Condon spent 15 years at footwear company Wolverine Worldwide
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Comment & OpinionCoco conquers Croc - can he convince consumers?
Kellogg’s has slashed the amount of sugar in Coco Pops by 30% – a move designed to pacify parents and the sugar lobby
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NewsJordans launches its first cereal range for children
Aimed at kids aged five to 11, each variant in the four-strong selection contains a blend of oats, barley, rice and wheat
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NewsKellogg’s unveils three-strong range of Joyböl smoothie bowls
Details of the new breakfast brand come five months after The Grocer revealed plans for the launch
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Comment & OpinionMel Giedroyc helps BelVita continue its emotional journey
Mel munches biscuits and says wacky things to drivers before handing over their ‘ticket to a better morning’
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NewsWeetabix profits fall as Post takes the reins
Profits at Weetabix slid in the run-up to its £1.4bn sale to US group Post Holdings amid “management distraction” around the sales process and rising costs, according to newly filed accounts.
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NewsQuaker makes first foray into drinks with Breakfast Drink
The launch comes to dispel fears among shoppers that breakfast drinks are ‘too processed’
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NewsWarburtons hit by CO2 crisis as shortages spread to crumpets
Warburtons has been forced to suspend production at three of the four UK bakeries that produce its crumpets
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NewsKellogg's brings premium Austrian cereal brand Verival to UK
The 100% organic granola and muesli comes in six variants, with flavours including orange & acerola and blueberry & apple
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NewsFuel10K adds high-protein breakfast Oat Cookie duo
The two variants contain protein of around 21.5g per 100g and 3.8g of sugar
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NewsDorset Cereals launches ancient grains muesli trio
Spectacular Grains is a blend of fruit and five grains to create “exciting new tastes and textures”
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NewsMajor revamp aims to make Special K snack bars healthier
Owner Kellogg’s will back the new variants with a £10m push
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NewsQuaker Oats set for rebrand across porridge ranges
The Quaker Man logo has been updated for the first time in six years
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NewsEat Natural makes ‘plastic neutrality’ commitment
The brand aims to offset its annual plastic footprint by financing the collection of 115 tonnes of ocean plastic
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NewsLuxury cereal start-up Spoon seeks £250k investment from the crowd
The business, founded in 2013, is currently experiencing 100% like-for-like sales growth
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NewsAlison Robinson joins Weetabix to head on-the-go drinks sales
She joins Weetabix from Britvic, where she spent almost 12 years
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NewsWeetabix adds trio of On The Go drinks for kids
To mark the launch, shoppers will be given the opportunity to name the monster on the front of pack
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NewsMoma adds ‘breath-freshening’ mint porridge pot
The limited-edition Minty Freshness is made with natural peppermint essence, wholegrain oats, spirulina, skimmed milk, coconut sugar and cacao