All Cereals & breakfast articles – Page 19
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NewsWeetabix readies ‘Any-Which-Way-A-Bix’ push
TV ad will be the first since the brand’s ‘Jack & The Beanstalk’ pastiche made its debut in March 2017
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Comment & OpinionThe ASA Kellogg’s ruling is a win for low-sugar reformulations
The ASA has reversed its decision to ban a Coco Pops Granola ad that had been seen on children’s TV
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NewsASA reverses ban on Coco Pops Granola TV ad
In August, the watchdog ruled the ad breached rules about advertising HFSS products to children
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NewsFirst brand launched by Danone accelerator scheme rolls out
Ayem is a bircher-style breakfast pot brand made from a blend of almonds, milk, fruit and seeds
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NewsCereal brands see delistings in latest Waitrose range review
Since August almost 50 cereal SKUs have been delisted by Waitrose
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NewsKellogg’s unveils Pringles recycling scheme
From December, empty cans can be sent to Terracyle using a freepost label
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NewsNestlé launches Yes! fruit and nut cereal bar brand
They went on sale as multipacks of three (rsp: £2.99) and as individual bars (rsp: £1.20)
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NewsGail's Bakery unveils loaf made from surplus bread
Waste Bread is made by turning leftover bread into a porridge, before adding it into dough…
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NewsWeetabix pays tribute to late CEO Ken Wood
The company’s former chief executive died on 7 September at the age of 67.
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Analysis & FeaturesDeskfast reinvented: The new wave of speed eaters
Time-pressed consumers have been eating their breakfast at work for years. But they’re now becoming pickier about how they start their day
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NewsHoney Monster Puffs cereal returns to TV with new look
The ad will make its debut on Friday (31 August) across social media before appearing on Monday on the small screen
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NewsIlumi unveils Disney Kitchen free-from range for kids
The new Disney Kitchen Ilumi For Kids lineup comprises 30g porridge pots and 150g meal pots
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NewsKellogg’s appoints Chris Silcock as senior sales director
Silcock worked for Asda Walmart for 13 years before joining Coca-Cola in September 2013
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NewsKellogg’s Coco Pops Granola ad banned by ASA over HFSS rules
The ad watchdog’s ruling follows a complaint by the Obesity Health Alliance
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Category ReportSunny side up: Breakfast category report 2018
The breakfast category has bounced back from two years of decline, with shoppers shelling out an additional £10m on the first meal of the day
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NewsQuaker slashes sugar levels in its hot cereal lineup
The brand has removed more than 175,000kg of sugar in a bid to provide healthier breakfast choices
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NewsBruce Condon named Weetabix finance head
Prior to joining Weetabix, Condon spent 15 years at footwear company Wolverine Worldwide
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Comment & OpinionCoco conquers Croc - can he convince consumers?
Kellogg’s has slashed the amount of sugar in Coco Pops by 30% – a move designed to pacify parents and the sugar lobby
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NewsJordans launches its first cereal range for children
Aimed at kids aged five to 11, each variant in the four-strong selection contains a blend of oats, barley, rice and wheat
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NewsKellogg’s unveils three-strong range of Joyböl smoothie bowls
Details of the new breakfast brand come five months after The Grocer revealed plans for the launch