All Cereals & breakfast articles – Page 21
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News
Weak pound hits first quarter sales at Raisio
Finnish food group Raisio has announced an 18.9% fall in first quarter revenues as the weak pound hit sales of Benecol and its confectionery products in the UK.
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News
Bidfood campaign encourages children to eat a healthier breakfast
Better Breakfast will see the wholesaler work with schools to help them ‘build a better breakfast club’
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Arla targets commuters in new marketing campaign
Push starts on 7 May and urges consumers to ’Eat Monday for Breakfast’
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Alpen to kick off £4m push celebrating Swiss influence
The new TV ad Mountains of Flavour sees Alpine labourers ordering a “Full Alpen” breakfast
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News
Kellogg’s unveils £3m Special K digital push to ‘bust myths’
Presenter and ex-model Katie Piper is the face of the campaign
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News
Kellogg’s kicks off ‘ultimate’ Crunchy Nut fan campaign
The #TastesTooGood competition is part of a £6m investment in the cereal brand for 2017
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News
Post Holdings seals £1.4bn Weetabix deal
US cereal group Post Holdings has announced it has secured a £1.4bn buyout of Weetabix from its former Chinese owners.
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News
Post Holdings announces £1.4bn Weetabix deal
Weetabix has been bought by US listed cereal manufacturer Post Holdings – as forecast by The Grocer - for US$1.76bn (£1.4bn)
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News
Coco Pops packs shrink as Kellogg's takes out sugar
A big box of Coco Pops has been reduced from 800g to 720g, while the 550g box now weighs 510g
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Analysis & Features
Post-Brexit surge in wheat hits breakfast bowl prices
After Weetabix warned Brexit could hit breakfast, shoppers are already paying more for some favourite cereal brands
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Comment & Opinion
Smutty cereal: a sexy way to start the day?
London startup Cereal Motel has come up with a quartet of what it calls ‘deliciously inappropriate cereals’
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News
Nutri-Brex adds free-from 5 Ways Granola to cereal range
The oat-based lineup promises an average of 7.1g of fibre per 100g
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News
Honey Monster adds 35g pack for on-the-go shoppers
The new format will also roll out for the revamped cereal’s sister brand, Good Grains
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News
Weetabix debuts Jack and the Beanstalk ad in £10m push
The cereal brand ha resurrected its ‘Have you had your Weetabix?’ strapline
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News
Post leading race for Weetabix, as former bidders end interest
The Grocer understands bid interest from other previously active suitors has ended…
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News
White’s launches functional porridge and granola ranges
High in Protein and High in Fibre oats are geared towards health-conscious and active consumer
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News
Honey Monster Puffs gets new look and 25% less sugar
The reformulation was mooted 13 months ago by previous owner Raisio
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News
Sugar in breakfast cereals still 'shocking' says report
Some breakfast cereals contain up to 35% sugar, which is of “major concern”, it said
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News
Bear Nibbles turns Alphabites box into bear with redesign
The revamp has clearer focus on the cereal brand’s nutritional credentials
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News
Up&Go kicks off campaign to promote new look
The ’significant’ spend covers press, OOH, radio, PR and social media