All Cereals & breakfast articles – Page 22
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Comment & Opinion
Eat Natural launches Granooolala high-protein granola
Rolling out in early September, the premium NPD contains between 15.1g and 16.7g of protein per 100g
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News
Shreddies axes knitting nanas in new £3.5m TV push
New ‘Shreddie or Not?’ is a ‘modern’ take on family life
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Comment & Opinion
A kneejerk reaction isn't responsibility
Last week, a number of cereal manufacturers came under fire for not being transparent about how sugary their products real
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News
Bear Alphabites partners with Puffin Books for reading push
Bear and Puffin’s Big Book Club has an online hub of content and activities, including a Book of the Month
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News
Up&Go owner unveils new CEO and expansion ambition
Ex Diageo executive Chris Laidlaw will lead a “house of brands approach” to building a wellbeing portfolio
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News
Kellogg’s ramps up nut content of Crunchy Nut by 25%
The cereal brand is the third biggest in the UK, but its value last year fell by £5.4m to £72.7m
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News
Moma Foods overhauls its ambient oat-based drinks
Breakfast Smoothie is the latest iteration of Oatie Shake, the product launched in 2005
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Category Report
Breakfast's lost generation: Breakfast category report 2017
The seats around the breakfast table once filled by the young are empty. How to lure back the lost generation?
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News
Iceland debuts breakfast range in Millie's Cookies tie-up
The Millie’s at Breakfast selection features All Butter Croissants, Pains aux Raisins, and Pains au Chocolat
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News
Sally Abbott made managing director of Weetabix UK & Ireland
Her previous position has been filled by Francesca Davies, now marketing director for UK & Ireland
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News
Quaker Oats broadens on-the-go offer with Quaker To Go
Available from mid July, the lineup comprises Porridge To Go Breakfast Square and Oat & Fruit Breakfast pouch
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News
Quaker Oats unveils Oat So Simple Protein range
The NPD comprises wholegrain oats and soy, providing 20g of protein per 100g
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News
Kellogg’s cuts sugar and adds nutrients to cereal bar range
Sugar in the three-strong lineup has been axed by an average of 21% per variant
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News
Fuel10K unveils first reduced sugar breakfast line
The NPD is the brand’s first not to feature a protein claim on front of pack
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News
Weak pound hits first quarter sales at Raisio
Finnish food group Raisio has announced an 18.9% fall in first quarter revenues as the weak pound hit sales of Benecol and its confectionery products in the UK.
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News
Bidfood campaign encourages children to eat a healthier breakfast
Better Breakfast will see the wholesaler work with schools to help them ‘build a better breakfast club’
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News
Arla targets commuters in new marketing campaign
Push starts on 7 May and urges consumers to ’Eat Monday for Breakfast’
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News
Alpen to kick off £4m push celebrating Swiss influence
The new TV ad Mountains of Flavour sees Alpine labourers ordering a “Full Alpen” breakfast
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News
Kellogg’s unveils £3m Special K digital push to ‘bust myths’
Presenter and ex-model Katie Piper is the face of the campaign
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News
Kellogg’s kicks off ‘ultimate’ Crunchy Nut fan campaign
The #TastesTooGood competition is part of a £6m investment in the cereal brand for 2017