All Cereals & breakfast articles – Page 23
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Category ReportAlong for the ride: Breakfast Category Report 2016
Time-poor Brits are getting back into the breakfast habit as suppliers drive NPD to fill the on-the-go gap in the market
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NewsProtein boom accelerates as new launches soar by 40%
The cereals category has seen a burst of activity of late, with Shreddies Max high-protein granola the latest launch
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NewsQuaker Oats gets Super Goodness ‘enhanced’ porridge sachets
Quaker Oats aims to bolster a rise in sales with porridge sachets
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NewsKellogg’s rapped by ASA over unclear Special K claims
The watchdog received a complaint from a consumer about two ads for the brand
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Analysis & FeaturesSeriously Nutty Maple, Pecan & Popcorn Muesli: acid test
This Waitrose cereal hopes to tap shoppers’ taste for all things popcorn
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NewsLife Health Foods rebrands Nutribix cereal as Nutri-Brex
Change coincides with the launch of a new gluten-free Weetabix-style biscuit…
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NewsReady Brek brings in a bear for brand revamp
The relaunch aims to modernise the brand while “singing the category-leading health credentials loud and proud”
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NewsNestlé and General Mills want global guidance on whole grain
The suppliers found just two countries had a quantitative recommendation
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NewsOliver Morton to join Kellogg's as UK sales director
Morton will come from his role as sales director for Wrigley UK
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NewsKellogg’s launches ‘healthy’ Coco Pops brownie
NPD is joined by new gifts with cereals and the latest Pringle variant
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NewsWeetabix to kick off Summer of Sport TV and on-pack campaign
Weetabix is hoping to inspire the nation to ‘rise from the sofa’ with a £3m TV push
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NewsNatur brand launched to boost profile of organic in cereal aisle
Own-label supplier to the mults Brands Direct is launching its first branded cereal
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NewsRaisio’s first quarter sales down despite Benecol UK sales rise
Finnish food group Raisio has reported a 6.9% drop in first quarter net sales despite seeing “significant” growth for its Benecol brand in the UK.
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NewsBreakfast cereal prices fall as retailers chase volume
Major mults have been lowering the price of cereals in a bid to stay ahead in the supermarket price war
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NewsHoney Monster brand licence picked up by Brecks
Honey Monster will no longer be made and marketed by Raisio/Halo as of July, with the licence being handed over to The Brecks Company
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NewsNew Weetabix Protein ad campaign powers on to TV screens
The brand is focusing on the muscle-growing benefits of its new product
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NewsMornflake Go! high-protein porridge unveiled in two flavours
Mornflake Go! contains 21g or 22g of protein per 100g, depending on format and flavour
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NewsRude Health moves into kids' cereals with Honey Spelt Puffs
The organic Honey Spelt Puffs will be available from Waitrose nationwide from the beginning of May
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NewsWeetabix recalls Oatibix Flakes packs due to pieces of rubber
The recall is the result of a “production issue”
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NewsKellogg's goes on the offensive with 60% increase in deals
Kellogg’s leapt from 10th to fifth place with 162 featured space promotions