All Cereals & breakfast articles – Page 24
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Analysis & Features
Shreddies Max Protein: Cranberry & Oat Granola: acid test
Nestlé is hoping to compete with rivals Weetabix and Fuel10k
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News
Up&Go Aussie breakfast drink given major UK overhaul
Carton size has increased as the brand attempts to tap more meal occasions
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News
Kellogg's and Nestlé under fire for sugar variations globally
A World Action on Salt & Health survey looked at 19 Nestlé and Kellogg’s products from 29 countries
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News
Weetabix acquires majority stake in Weetabix East Africa in search of growth
Weetabix has taken a big bite out of its East African partner in a bid to bolster its international growth strategy and boost flagging sales.
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News
Kellogg sales fall as challenging UK market bites
US food giant Kellogg has blamed tough conditions in UK supermarkets for its seventh successive decline in quarterly sales.
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News
Buzz Aldrin lands for latest Quaker Oats campaign
The second man on the moon is the star of the push for the PepsiCo brand
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News
Kellogg's pledges breakfasts for 100,000 British children
The cereal giant is also encouraging its staff to volunteer with FareShare
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News
Kellogg's cereal sales flag as consumers seek alternatives
Turnover at the sales and marketing arm of Kellogg’s fell almost £10m to £795.2m in the year to 2 January 2016
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News
Weetabix faces tough trading as private label sales plummet
Globally, Weetabix’s sales slipped 1.3% to £432.8m in the year to 2 January 2016
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News
David Lawlor takes over as Kellogg's UK & Ireland MD
He comes from the company’s Russia operation to replace Jonathan Myers
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News
Quaker adds gluten-free Oat So Simple & rolled oats lines
The NPD follows the launch of the brand’s breakfast pouch range
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News
Onken makes play for breakfast on the go with porridge
Ready-to-eat Onken Porridge will launch in the UK this autumn
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News
Rude Health adds snacks, cereal and drink to healthier range
The launches follow the brand’s move into children’s cereals in March
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News
Fuel10K adds ‘yoghurt style’ Quark With Fruit breakfast line
The ambient products contain about 10g of protein per 150g pouch
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Category Report
Along for the ride: Breakfast Category Report 2016
Time-poor Brits are getting back into the breakfast habit as suppliers drive NPD to fill the on-the-go gap in the market
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News
Protein boom accelerates as new launches soar by 40%
The cereals category has seen a burst of activity of late, with Shreddies Max high-protein granola the latest launch
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News
Quaker Oats gets Super Goodness ‘enhanced’ porridge sachets
Quaker Oats aims to bolster a rise in sales with porridge sachets
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News
Kellogg’s rapped by ASA over unclear Special K claims
The watchdog received a complaint from a consumer about two ads for the brand
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Analysis & Features
Seriously Nutty Maple, Pecan & Popcorn Muesli: acid test
This Waitrose cereal hopes to tap shoppers’ taste for all things popcorn
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News
Life Health Foods rebrands Nutribix cereal as Nutri-Brex
Change coincides with the launch of a new gluten-free Weetabix-style biscuit…