All Cereals & breakfast articles – Page 25
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NewsReady Brek brings in a bear for brand revamp
The relaunch aims to modernise the brand while “singing the category-leading health credentials loud and proud”
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NewsNestlé and General Mills want global guidance on whole grain
The suppliers found just two countries had a quantitative recommendation
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NewsOliver Morton to join Kellogg's as UK sales director
Morton will come from his role as sales director for Wrigley UK
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NewsKellogg’s launches ‘healthy’ Coco Pops brownie
NPD is joined by new gifts with cereals and the latest Pringle variant
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NewsWeetabix to kick off Summer of Sport TV and on-pack campaign
Weetabix is hoping to inspire the nation to ‘rise from the sofa’ with a £3m TV push
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NewsNatur brand launched to boost profile of organic in cereal aisle
Own-label supplier to the mults Brands Direct is launching its first branded cereal
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NewsRaisio’s first quarter sales down despite Benecol UK sales rise
Finnish food group Raisio has reported a 6.9% drop in first quarter net sales despite seeing “significant” growth for its Benecol brand in the UK.
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NewsBreakfast cereal prices fall as retailers chase volume
Major mults have been lowering the price of cereals in a bid to stay ahead in the supermarket price war
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NewsHoney Monster brand licence picked up by Brecks
Honey Monster will no longer be made and marketed by Raisio/Halo as of July, with the licence being handed over to The Brecks Company
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NewsNew Weetabix Protein ad campaign powers on to TV screens
The brand is focusing on the muscle-growing benefits of its new product
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NewsMornflake Go! high-protein porridge unveiled in two flavours
Mornflake Go! contains 21g or 22g of protein per 100g, depending on format and flavour
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NewsRude Health moves into kids' cereals with Honey Spelt Puffs
The organic Honey Spelt Puffs will be available from Waitrose nationwide from the beginning of May
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NewsWeetabix recalls Oatibix Flakes packs due to pieces of rubber
The recall is the result of a “production issue”
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NewsKellogg's goes on the offensive with 60% increase in deals
Kellogg’s leapt from 10th to fifth place with 162 featured space promotions
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News
Brand Belief kicks off second A Better Breakfast roadshow
The event includes Belvita, Jordans, Marmite and PG Tips
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Analysis & FeaturesKellogg's Special K - Protein Crunch: acid test
Cereal brands are going big on protein NPD and reformulation, fighting to win the hearts and wallets of consumers
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NewsHoney Monster Puffs' sugar content reduced by a further 25%
The reduction will take the product’s sugar content down from 29% to 22% – or 6.6g per 30g serving
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Category ReportCereals Category Report 2016
Shattered by the price war, cereal brands are muscling up with protein, porridge and granola
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NewsTony and Coco to go on diet as Kellogg's sugar cereals slump
Sugar levels in Frosties and Coco Pops (currently 37% and 35%) will be cut by an unspecified amount
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Comment & OpinionKellogg's is right to reformulate Frosties and Coco Pops
Tony the Tiger and his pal Coco the Monkey aren’t looking so grrrr-eat right now