All Cereals & breakfast articles – Page 26
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Comment & OpinionKellogg's is right to reformulate Frosties and Coco Pops
Tony the Tiger and his pal Coco the Monkey aren’t looking so grrrr-eat right now
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NewsWeetabix reaffirms commitment to local sourcing
Each shipment of wheat can be traced to a particular farm
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NewsWaitrose slashes sugar content in breakfast cereals line-up
Retailer to have removed 25 million tons of sugar from own label lines by the end of the year
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NewsLow sugar highlighted in Halo Foods' Good Grain revamp
The new-look packs of the cereal feature traffic-light colours on the front
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NewsMoma cuts out gluten and dairy with new porridge pot
The Coconut and Chia Porridge Pot is a blend of oats, chia seeds, coconut pieces and coconut milk powder
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Analysis & FeaturesWeetabix Protein Crunch: acid test
Protein is the word on everyone’s lips, and cereals is one of the categories most affected by demand
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NewsWeetabix's Weetabuddies in Cartoon Network partnership
The move is part of a £1.7m push for the cereal brand
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Analysis & FeaturesBreakfast skippers cost cereals £70m
Cereals, like corn flakes left to soak for too long, have gone soggy
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Analysis & FeaturesNestlé Shredded Wheat Cherry Bakewell: acid test
Cereal isn’t in a happy place – with consumers struggling to find the time to eat breakfast
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NewsWeetabix goes big on protein as Fuel 10K reformulates
The protein cereal trend is set to hit the next level in the new year
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NewsKellogg's to launch 'ancient grains' cereals in January
Ancient Legends is a range of mueslis, granolas and cereals
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Analysis & FeaturesBeloved Apple, Almond & Sultana Date Muesli: Acid Test
For a long time, UK consumers could hardly get a date if they tried, but the fruit is appearing in an increasing number
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Analysis & FeaturesKellogg's Crunchy Nut Porridge: Acid Test
Kellogg’s has targeted young males by extending its Crunchy Nut brand into the hot cereals market
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Analysis & FeaturesQuaker Oats Warm & Crunchy Oat Clusters - Cranberry & Apple
Quaker Oat So Simple is the biggest brand in hot cereals, with sales up 3.3% to £107.8m
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NewsKellogg's UK profits slump as Brits turn away from cereals
Kellogg’s suffered a profit slump in the UK last year as it battled falling demand for cereals.
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Analysis & FeaturesQuaker Oats Goji & Blueberry Granola: acid test
Quaker Oats made a major push into granola this summer, rolling out three ranges…
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NewsFormer Ella's boss brings ancient grain biscuits to breakfast aisle
James McMaster is also responsible for bringing Aussie breakfast drink Up&Go to the UK
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NewsKellogg's celebrates Queen's record reign with Queen Flakes
The limited-edition flashy concoction is on sale exclusively at Manchester’s Black Milk Cereal Dive
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Analysis & FeaturesAcid Test: Asda Caramel Popcorn Cereal
Popcorn sales soared 38.1% last year to £87.4m on volumes up 25.6%…
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NewsEat Natural adds no-added sugar 'Super Granola' duo
Eat Natural has added two granolas containing no refined sugar