All Cereals & breakfast articles – Page 28
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NewsWeetabix still unable to buy 100% British wheat
Weetabix will have to continue buying some wheat from abroad despite the improved quality of this year’s domestic crop…
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NewsHot cereals market booms as Brits go mad for porridge
Britain’s growing appetite for porridge has caused the hot cereals market to double in size over the past five years.
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NewsBreakfast biscuit sales double for second year
Sales of breakfast biscuits show no sign of slowing. The category has risen 78.9% to £76m year-on-year…
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NewsNorbert Dentressangle picks up Kellogg's Germany contract
Logistics company Norbert Dentressangle will be making its entry into the German market after being appointed by Kellogg’s to handle its retail and wholesale customers in the country.
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NewsKellogg's enters porridge market with Special K Multigrain
Kellogg’s Special K has been knocked off the number two spot in cereals by Oat So Simple porridge…
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Category ReportBreakfast: NPD
Sometimes only a bacon roll will do. Now Cuisine de France has made things simpler for convenience retailers…
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NewsOso Natural Fuel muesli secures Waitrose deal
Bircher muesli brand Oso Natural Fuel has secured its first major supermarket listing…
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Comment & OpinionThe full Alpen’s builders make muesli manly
The builder’s breakfast is a British classic. But have you ever wondered what it’s like in Switzerland?
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Analysis & FeaturesPorridge a thriftier start to the day as RTE cereal soars
Shoppers are more likely to be thinking about cold cereals than porridge – but could be missing out on some hot savings…
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NewsNestlé cereal ads banned for misleading nutritional claims
Two Nestlé ads comparing its cereals to two other breakfast options have been banned for making unfair nutritional comparisons.
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NewsFreedom Cereals' Keep Me Going low-GI cereal targets mults
A low-GI brand targeting the mainstream breakfast cereal market is hoping to be in the mults by the end of the year…
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NewsBear enters cereals for kids with Alphabites
Fruit snack brand Bear is taking on breakfast giants Kellogg’s and Nestlé with the launch of its first cereal range…
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NewsKellogg’s Crunchy Nut sponsors C4's Million Pound Drop
Kellogg’s Crunchy Nut is to sponsor Channel 4’s hit live TV game show The Million Pound Drop in a six-week campaign that launched on Friday (14 June).
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NewsHeinz adds porridge pots and biscuits to baby breakfast range
Heinz is embracing two of the fastest-growing trends in the breakfast market – biscuits and porridge pots…
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NewsPeppa Pig licensing deals pick up pace
Peppa Pig is extending her supermarket presence with a host of licensing deals and extensions…
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NewsKellogg’s Special K video spoofs Aldi’s ‘Like Brands’ campaign
Kellogg’s is spoofing Aldi’s award-winning Like Brands campaign in a viral video push for its new Special K recipe.
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NewsKellogg's under fire from consumers for new Special K formula
Kellogg’s has come under fire from disgruntled shoppers after altering the recipe for Special K…
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Comment & OpinionSour notes
Barely had the fuss over Weetabix’s sourcing of non-UK wheat died down last week than questions over another brand’s British credentials began to pop up.
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News
Superfood chia is base for new porridge pots from US
A US supplier is to roll out porridge pot-style breakfast products based on the superfood chia…
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NewsWeetabix: Failure of UK white-wheat crop forced us to look abroad
The Weetabix Food Co has said the failure of the UK’s crop of ‘white wheat’ – a specialist ingredient used in small quantities - was the key reason it had to change the way it makes Minis.