All Cereals & breakfast articles – Page 30
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News
McVitie's breakfast biscuits break cover
UB is launching a breakfast biscuit under its McVitie’s brand - as predicted by The Grocer two months ago…
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News
New dawn for Morrisons breakfast cereals
Serial makeover merchant Morrisons has made cereals the subject of its latest own-label overhaul.
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News
Can Special K crack the crisps market with new pop chips?
Kellogg’s has moved its Special K brand into the UK crisps market for the first time with a range of popped savoury snacks…
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News
Ready Brek offers squeezy breakfast fun
Ready Brek is being expanded with a new kids’ porridge range featuring squeezy sachets of sauce…
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News
Easier to open Weetabix with new wrap
Weetabix has replaced its plastic inner wrappers with a new paper one to make the cereal easier to open and seal…
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News
Premier moves Hovis into breakfast biscuits
Premier Foods is taking on Kraft brand Belvita with a new range of Hovis breakfast biscuits that it hopes will be worth…
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News
Honey Bunches of Oats calls time on its ambitions for Britain
US cereal brand Honey Bunches of Oats is withdrawing from the UK market - for now, at least. A year after launching in the UK…
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Category Report
Suppliers see pot-ential in yoghurt
Consumption of yoghurts at breakfast has fallen 2.3% year-on-year, and even sandwiches are eaten more often…
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Category Report
The brands helping kids to breakfast
So much for the Big Society. The news last October that budget cuts had caused the closure of 3,000 breakfast clubs…
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Category Report
Breakfasts: Kantar Worldpanel's analysis
Although the recession sparked a growth in at-home breakfasting as consumers looked to fill up at the start of the day…
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Category Report
CEREALS: Some like it hot: classic cereal left out in the cold
It’s not been an easy 12 months for the cereal aisle. Industry observers suggest at least some of the old favourites…
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Analysis & Features
Cereal makers strive to keep lid on soaring prices
As US farmers battle the worst drought in 50 years, their northern European counterparts contend with the opposite problem.
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News
Breakfast in style with Crunchy Nut
Kellogg’s has opened a posh Crunchy Nut pop-up restaurant at the Westfield shopping centre in London, and has…
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News
Danone jumps on the breakfast bandwagon with new yoghurts
Danone has jumped on the growing breakfast yoghurt trend with the launch of three granola-topped…
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News
Sainsbury's revamps its own-label cereals
Sainsbury’s is relaunching its own-label cereal range with 85 new or improved products.
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News
Rude Health launches "purists' porridge"
Cereal supplier Rude Health is targeting “porridge purists” with the launch of traditional Scottish oats.
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News
Ella's Kitchen reveals 'spouch' cereal range
Organic babyfood brand Ella’s Kitchen has launched its first range of breakfast cereals.
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News
Dorset Cereals launches new breakfast pots
Dorset Cereals has expanded into single-serve breakfast pots.
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News
Nutri-Grain enters breakfast biscuit arena
Kellogg’s is taking its Nutri-Grain brand into the growing breakfast biscuit market.
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Analysis & Features
Oil set to stay pricey
Look at Britain’s fields and you’ll see our green and pleasant land is turning a cheerful shade of yellow.