All Cereals & breakfast articles – Page 31
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Analysis and FeaturesWill Post deliver after surprise push into UK cereals market?
A stalwart of US cereal bowls, Post’s Honey Bunches of Oats has just landed on UK shelves. What are its prospects this side of the pond, asks Vince Bamford
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News
Focus On Breakfast: Cereal suppliers up their ad spend
Cereal suppliers have upped their advertising spend by more than 10% in the past year, with Kellogg's in particular investing heavily in its Special K, Corn Flakes and Krave brands.
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NewsHoney Bunches of Oats kicks off Post’s UK assault
US breakfast cereal giant Post has launched a major assault on the UK market pitting itself against the might of Nestlé and Kellogg’s.
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NewsUS favourite Honey Bunches of Oats crosses Atlantic
Top US cereal brand Honey Bunches of Oats has rolled out to UK supermarkets this week.
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NewsFrom farm shop to discount grocery website
A new discount grocery website called Rosspa was launched this week, selling branded and fresh lines under the strapline 'cheaper online groceries'. Deals at Rosspa include £2.89 price-marked packs of Jordans Country Crisp for £1.25, and...
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NewsKellogg’s targets an all-new All-Bran audience
Kellogg's is hoping to revitalise its 90-year-old All-Bran brand by targeting younger women rather than elderly people with digestive problems. Sales of All-Bran, the second-oldest Kellogg's brand after Corn Flakes, have...
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NewsWeetabix focuses on slow energy release
Weetabix has unveiled a new pack design and £7m marketing push for the cereal in a bid to reposition it as a 'slow-release energy' food. TV ads that broke today (16 July) feature the strap 'Fuel for Big Days' and pitch the brand as the...
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NewsOatly Fresh makes debut in chilled aisle
Oat-based milk drink Oatly is to make its debut in chilled with the launch of its first fresh variant. Oatly Fresh (rsp: £1.69 for a one-litre pack) has a shelf life of four weeks and, once opened, will keep fresh in the fridge for up to…
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News
Oat So Simple gets two new ranges as Paw Ridge is axed
PepsiCo is rolling out two new ranges under its Oat So Simple brand one of which will replace failed children’s range Paw Ridge.
The company is axing the kids range after less than two years and introducing a range of four new kids’… -
NewsWeetabix aiming to revive Minis brand
Weetabix Minis have been rebranded as Crispy Minis in a bid to turn around flagging sales. Following a 13% year-on-year sales slump to £17.9m [SymphonyIRI 52w/e 26 March 2011], the 13-year-old brand has been repackaged and given a £4.8m…
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NewsThe Honey Monster in vanishing act
For the first time in 35 years, the Honey Monster is disappearing from Sugar Puffs packs. But fear not, the furry fella has only been removed temporarily for promotional purposes. The Find Honey Monster campaign offers...
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Profiles and QandAs
My Alternative CV: Richard Jones of Mornflake Oats
Richard Jones, marketing manager of Mornflake Oats, on Flash, Star Wars and his black belt in jujitsu and karate
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NewsCampaign Trail: Special little red dress
Special K has teamed up with British designer label Ted Baker as part of a promotion offering bespoke fashion items. The on-pack push will run on Special K cereal packs and snacks from next month, with one handbag and one little red dress to be won...
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News
Britain's 100 Biggest Brands 2011: Princes to Weetabix
Volume sales of Princes’ ambient fish have held up well, with 1% growth, although value has fallen 2.9%. The brand debuted a flavour-infused tuna...
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NewsJordans plays up its heritage with launch of priciest cereal yet
Granola pioneer Jordans is tapping into its 40-year-old heritage to launch its most premium granola to date. Jordans' Creations Oat Granola will arrive next month supported by a £6m campaign highlighting the fact that the UK's first...
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NewsShredded Wheat gets fruity NPD
Nestlé's Shredded Wheat is hoping to reverse a 10% slump in sales with a new fruity range. Superfruity Shredded Wheat rolls out later this month and consists of bitesize Shredded Wheat filled with a blend of fruits. Available...
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News
Fibrous ‘on-the-go’ Super Juice for M&S
A new fruit juice with cholesterol-lowering claims has been developed for Marks & Spencer. The Red Grape, Blueberry and Blackcurrant Super Juice, available now, is made with a blend of fruits boosted by oat beta glucan the soluble...
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NewsThe muesli that will make you eat your oats – and sow them
If Alara has its way, consumers will be sowing their oats as well as eating them this Valentine's Day. The cereal maker has launched what it claims is the UK's first aphrodisiac muesli. The "for adults only" Maca's Secrets (rsp: £2.95)...
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News
Hunt for Weetabix boss begins as Wood retires
Weetabix boss Ken Wood has announced his retirement and admits his successor will be entering "a competitive marketplace". Wood has been CEO at the cereal giant since 2004, when he arrived with an ambition to "bring the company up to...
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NewsRaisio completes capture of Sugar Puffs owner Big Bear
Big Bear Group, the company behind Sugar Puffs, has been sold to Finnish food giant Raisio – as predicted last month by The Grocer.