All Cereals & breakfast articles – Page 31
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NewsWeetabix interactive gaming app falls foul of advertising watchdog
Weetabix has been ordered to scrap an interactive gaming app by the Advertising Standards Authority (ASA) on the grounds that it “exploited children’s credulity and vulnerability”.
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NewsKellogg's mulls uncertain future of Frosties
Tony the Tiger is facing an uncertain future as Kellogg’s weighs up options – including cutting sugar content…
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NewsForce cereal axed after 112 years
Force – one of the first wheat-based breakfast cereal brands produced – has been axed….
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NewsKellogg's alters recipe for Special K in bid to revive sales
Special K is being given its first recipe change in 30 years as Kellogg’s looks to turn around declining sales…
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NewsKellogg's unveils more low-sugar kids cereals
Kellogg’s will resist calls to reformulate its bestselling kids cereals but it has rebalanced its offer….
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NewsWeetabix launches On The Go biscuits
Weetabix has become the latest brand to enter the booming breakfast biscuit market….
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NewsReady Brek staff pledge 'forfeits' for lumpy porridge in ad
Real-life Ready Brek employees will appear in a TV push pledging to perform forfeits…
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Analysis & FeaturesReview of the year 2012: part 2
As we revealed in our annual Britain’s Biggest Brands supplement in March…
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Category Report
Cereals: Pot of gold? It's all about the deskfast
With more and more breakfasts eaten at work or even in transit…
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Analysis & FeaturesA great year for sport. A washout for grocery...
Exhilarating highs. Crashing lows. With the Jubilee and Olympics on the cards, everyone expected 2012 to be a year of extremes…
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NewsFuel looks to break bad habits with breakfast cereal drink
Cereal brand Fuel is hoping to shake up the breakfast aisle with the launch of a milk-based drink for fellas…
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NewsOso bags two of the big four as muesli line-up grows
Fast-growing bircher muesli brand Oso Natural Fuel is set to go on shelf in at least two supermarkets next spring…
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NewsNestlé bids to grow cereals in Northern Ireland
Nestlé Cereals Partners aims to grow its share of the breakfast market in Northern Ireland….
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NewsBright Food completes Weetabix takeover
China’s Bright Food has completed the acquisition of a controlling stake in Weetabix.
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NewsFrostie's mascot Tony the Tiger celebrates 60th birthday
He might have just turned 60 – but Tony the Tiger has still got a grrreat sense of style….
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NewsMoma does porridge in bid to double sales
Breakfast brand Moma is expanding its retail range with instant porridge pots as it eyes 100% sales growth…
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NewsMcVitie's breakfast biscuits break cover
UB is launching a breakfast biscuit under its McVitie’s brand - as predicted by The Grocer two months ago…
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NewsNew dawn for Morrisons breakfast cereals
Serial makeover merchant Morrisons has made cereals the subject of its latest own-label overhaul.
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NewsCan Special K crack the crisps market with new pop chips?
Kellogg’s has moved its Special K brand into the UK crisps market for the first time with a range of popped savoury snacks…
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NewsReady Brek offers squeezy breakfast fun
Ready Brek is being expanded with a new kids’ porridge range featuring squeezy sachets of sauce…