All Cereals & breakfast articles – Page 31
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NewsWeetabix and Kit Kat flagged up
Weetabix and Kit Kat are getting new looks and identities to mark the Diamond Jubilee and Olympic celebrations.
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NewsKellogg's turns back time for Jubilee packs
Kellogg’s cereal packaging is turning the clock back 50 years to mark the Jubilee.
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Analysis & FeaturesRain piles pressure on crisp bread prices
Crisp bread makers are feeling the crunch from an acute shortage of rye…
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News
Sharpham launches patriotic bran flakes
The founder of the Mulberry fashion brand has launched three bran flake cereals made with British spelt.
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Comment & Opinion
A healthy way to start your day?
Cereals have for too long embodied wider problems that make it difficult to eat healthily: marketed as healthy…
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News
Dorset hopes to bowl over Oscar nominees
George Clooney and Meryl Streep could be tucking into a bowl of Dorset Cereals muesli on the morning after the Oscars ceremony.
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NewsPepsiCo gives Quaker brand a boost with topping pots launch
PepsiCo is hoping to ensure porridge remains the hottest thing in the cereal aisle by launching a major NPD and marketing push for its Quaker brand.
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NewsOat Burst launches a family sachet range
Porridge pot brand Oat Burst is targeting families for the first time with the launch of a range of porridge sachets.
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NewsKellogg’s cereals get vitamin D top-up to fight against rickets
Kellogg's is adding vitamin D to its kids' cereals to tackle an increase in the number of children suffering from rickets. The disease causes bones to weaken and can lead to deformities such as bowed legs. It had virtually disappeared by...
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NewsLads’ breakfast Fuel listed in Tesco after speedy development
A lads’ breakfast cereal that was developed in just six weeks is going on shelf in Tesco on Monday.
Granola brand Fuel, which is aimed at active young men, is rolling out to 459 Tesco stores in two varieties Fruit Loaded and 70% Cocoa… -
NewsAlpen adds ‘bits’ to porridge with its muesli-inspired range
Muesli and snack bar brand Alpen is expanding into the burgeoning porridge category. Alpen Porridge, which contains rolled oats, Alpen wheat flakes, raisins, nuts and fruit pieces, is pitched at adults and will be available in three…
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News
Weetabix woos kids with sci-fi adventure app
Weetabix has launched a new app to encourage kids to interact with their cereal packs at breakfast. Weetakid takes youngsters on a journey to another galaxy to help the Weetakid character rebuild his world.
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Analysis & FeaturesMini Max
Kellogg’s believes the cereal, which rolls out to stores next month, has the potential to become as big as its £30m Frosties brand in the next four years
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News
World News 10/9/11
PepsiCo has extended its 28-year partnership with the National Football League for a further 10 years. The deal includes PepsiCo's Quaker Oats and Tropicana brands for the first time, with Quaker becoming a new partner of the League next year...
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News‘Fuel for fun’ campaign kicks off as Weetabix refinances debt
Weetabix is kicking off a new ad campaign for its Weetabix Chocolate Spoonsize cereal tomorrow to emphasise its energy credentials.
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NewsTurrell is Weetabix CEO following long search
After an eight-month search, Weetabix has finally appointed a successor to CEO Ken Wood. Giles Turrell, currently president of Kimberly-Clark's European consumer business, will join the Northamptonshire-based cereal manufacturer on 17...
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NewsAll About Foods recruits Kellogg’s McLaughlin
A former Kellogg's head of specialty has joined All About Foods as commercial director. Chris McLaughlin officially stepped into the position on Thursday after eight years at Kellogg's working in a number of sales and finance leadership roles the most senior...
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NewsKellogg’s Mini Max to mix up cereal category
A fortnight after Post announced its entry to the UK market with Honey Bunches of Oats, Kellogg’s has unveiled Mini Max its first new kids’ cereal since Honey Nut Loops launched more than 20 years ago. Kellogg’s believes the cereal,…
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NewsYork to leave Premier Foods for pastures new
Ian York, group sales director of Premier Foods, is leaving the group at the end of the year to pursue “exciting new opportunities”. After various jobs with Quaker Oats, Associated British Foods and Blue Crest, York, 52, has spent 17…
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NewsCereal sales slump as only Tony is spared
Britain’s biggest cereal brands have fallen out of favour with shoppers, with eight of the top 10 products recording a year-on-year drop in value or volume sales - and often both.