All Cereals & breakfast articles – Page 33
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NewsRaisio completes capture of Sugar Puffs owner Big Bear
Big Bear Group, the company behind Sugar Puffs, has been sold to Finnish food giant Raisio – as predicted last month by The Grocer.
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Focus On Cereals: Four to watch
Rude Health, known for healthy, largely organic, cereals, launched a new gluten-free range this month. Available in Waitrose, the range includes Honey Puffed Oats (£3.89 for 240g), Honey Rice Flakies (£3.19 for 300g) and Puffed Rice (£2.20 for 225g).
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NewsShredded Wheat hit by the resurgence of hot cereal products
Two of Nestlé's biggest cereal brands Shreddies and Shredded Wheat have become the victims of the steaming performance of hot cereals. Shreddies and Shredded Wheat sales dropped last year by 7% to £46.2m and 10.3% to £43m respectively,...
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Focus On Cereals: Kellogg's dominates big spenders
Kellogg's continues to dominate cereal advertising spend, its brands accounting for seven of the top 10 spots. The brand spent a whopping £23.2m on Crunchy Nut advertising alone last year, a 113% increase on 2009, and it seems to have paid off.
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Focus On Cereals: Kellogg’s fights to add value
Cereals promotions were again dominated by Kellogg's, with its brands accounting for more than half (58%) of offers.
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World News 11/12/10
US: Kellogg's president and CEO David Mackay is to retire on 1 January. He will be replaced by chief operating officer John Bryant, who will take up his new role on 2 January. Mackay has been at the helm of Kellogg's since...
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NewsNew marketing director for Kellogg’s
Kellogg’s has appointed Peter Harrison as UK marketing director.
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NewsThe new Quaker pot that makes porridge to go Oat So Simple
Quaker is hoping to elevate on-the-go pot porridge to the mainstream with Oat So Simple Pots. The PepsiCo brand is pitting the new pots, which just require the addition of hot water to prepare, against ready-made options from foodservice...
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Cost of porridge doubles as oat prices skyrocket
Shoppers looking to brave the wintry conditions with a warming bowl of porridge could soon be paying more than twice as much as last year as the global grain crisis sends oat prices soaring. This week, a 500g pack of standard own-label...
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NewsFirst for Weetabix with locally sourced wheat
One year after Hovis and Warburtons battled it out to launch the first all-British loaf, Weetabix has gone even further, promising to source 100% of its wheat within 50 miles of production.
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Special K to sponsor TV Housewives
Kellogg's Special K has stepped into Baileys footsteps as the new sponsor of Desperate Housewives on Channel 4 and E4. Idents featuring the brand's Chocolate & Strawberry variant will be shown before and after ad breaks throughout...
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NewsKellogg’s puts spotlight on Cornflakes with M4 Torch stunt
Kellogg’s is making a monumental effort to catch the attention of motorists along the M4 with a 23-metre high ‘box’ of its Cornflakes.
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NewsAcid Test: Hovis Hearty Oats
With a bullish first year sales target of £30m, Premier billed this oat-laden loaf as the fmcg launch of 2010
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NewsTales of Titania: Grannies, granola and Peter's Sunday puff
How much granola can the UK stand? I only ask because we had yet another double-barrelled girl in here last week with an absolutely super (dahling!) recipe, which she wants to launch on the oat-soaked public. She was going to call it Gran-tastic...
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Kellogg’s hits out at Ofcom for giving Dispatches the all-clear
Kellogg's this week insisted it had been harshly dealt with by a Channel 4 Dispatches documentary, despite having its complaint rejected by broadcast watchdog Ofcom.
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NewsDefeat for cereal giants over Dispatches sugar claims
Ofcom has thrown out complaints by Nestlé and Kellogg’s over a TV documentary that criticised the amount of sugar in leading breakfast cereals.
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Campaigners should listen to us
Sir, Christine Haigh's letter in The Grocer last week (Kellogg's must do better on sugar, p26) illustrated Liz Hamson's point at the front of magazine (It's easy to have a pop at the food industry, p3) beautifully. Your industry readers...
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FSA-friendly Coco Pops launched by Kellogg’s
Kellogg's has launched a new variety of Coco Pops that meets the FSA's nutrient profiling requirements.Coco Pops Choc 'N' Roll, which launched this week, is classified as 'green' under FSA guidelines as it contains reduced sugar, salt...
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sowing their oats
Having fed hungry commuters across the nation’s capital with its pots of oats, fruit and yoghurt, Moma now has ambitions to double its retail sales. Catherine Dawes reports
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NewsHow Weetabix can clean up with its choc-flavoured cereal
It turns milk chocolatey yet Ofcom is happy for it to be advertised on children’s TV. Alex Beckett weighs up what Weetabix Chocolate means for the market