All Cereals & breakfast articles – Page 34
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Weetabix launches a chocolate cereal it can advertise to kids
Weetabix claims to have created "the holy grail" of kids' breakfast time - a chocolate cereal that is healthy enough to be advertised to children.
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NewsHMF in U-turn on plans for ‘healthy’ kids cereal
Sugar Puffs maker Honey Monster Foods (HMF) has dropped its first health-orientated kids cerealbefore it has even hit the shelves, as it turns its focus to limited editions andpre-sweetened cereals.
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Nairn’s takes seat at breakfast table with debut cereal range
Scottish oatcake and biscuit maker Nairn's is making its first foray into breakfast cereals with a new gluten-free range.Nairn's said it had scoured the globe to find a source of oats that had not come into contact with any grains, such...
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Hovis turns up the flair with Hearty Oats TV ad
Hovis's switch to all-British ingredients has prompted a 2.5% sales increase for the brand, which is now seeking to excite "lacklustre" fmcg advertising with a new £5m ad campaign.Five months after the Premier Foods business switched...
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NewsNew Britain launches Liverpool palm oil plant
United Biscuits and cereal maker Jordans are the companies to have signed a supply deal through a new £18m palm oil processing plant in Liverpool.
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Switch & Save rolls on despite wrath of Sainsbury’s suppliers
Sainsbury's is pressing on with its own-label Switch & Save campaign despite ongoing criticism from the big brands. Own-label sales in the soft cheese, tomato ketchup and corn flakes categories were "ticking up significantly" as a...
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NewsJordans Cereals to sponsor Hugh's River Cottage
Jordans Cereals has signed up to sponsor Hugh Fearnley-Whittingstall’s Channel 4 food show River Cottage.
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World News 27/3/10
Kellogg's, Sanitarium, Cereal Partners Worldwide, Woolworths, Coles and Aldi are to reduce the sodium content of ready-to-eat breakfast cereals containing more than 400mg per 100g by 15% over the next four years....
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Eat Natural offsets soaring costs with flourishing exports
Eat Natural has offset "dramatic" cost hikes in nuts and fruit with increased export sales to Europe, as it launches new cereal bar and muesli products to the market.
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My Alternative CV: Tom Mercer, Moma Foods
Tom Mercer, MD of breakfast oats company Moma Foods, on conveyor belt potato picking, Goethe, and Tom Cruise
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Kellogg’s scrapping Nature’s Pleasure
Kellogg's has pulled premium muesli Nature's Pleasure after just 12 months on shelf, blaming bad timing and rising costs.The cereal manufacturer would now focus on brands with proven popularity that could deliver "really strong returns,"...
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Murray takes charge of Quaker and Tropicana
PepsiCo UK has promoted its VP of manufacturing, David Murray, to general manager of its Quaker and Tropicana businesses.Murray will take charge of the two brands as the company begins a 10-year global revenue drive to treble sales from...
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NewsAcid Test: Krave
Shouldn't this be in the confectionery aisle? Our panel road-test the new super-sweet indulgence cereal from Kellogg's, which attempts to answer the question 'what if Coco Pops aren't sugary enough for you?'.
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Focus On Cereals: Four to watch
Abandoning health and concentrating on taste, the latest launch from Kellogg's has 132 calories and a massive 5g of fat in each 30g portion. Krave is targeted at 16 to 25-year-olds, an age group the company says has previously not been targeted by...
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Focus On Cereals: Kellogg’s follows lead of its founder
On first impressions, it appears that brands across the cereal aisle have continued to invest in advertising this year, with total ad spend up 2.54% to £72.1m.
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Focus On Cereals: Cold weather boosts porridge sales
Hot and healthy. The phrase applies as much to the category as it does to the oats. Even before the recent cold spell. For Quaker, the UK's biggest porridge brand, 2009 brought the biggest sales uplift in its 100-year history. Sales of Quaker Oats...
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NewsBig Bear and Honey Monster plan to go public
Big Bear, the owner of Sugar Puffs and the iconic Honey Monster character, is planning to go public.
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Kellogg’s Kraves a bite of student breakfast market
New year diet season? Pah. Kellogg’s has taken a different tack, launching Krave a chocolate-filled cereal aimed at young adults.The manufacturer says Krave (rsp: £2.49 per 375g pack), which is rolling out into Tesco now, is the first…
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Quality Test: Own-label corn flakes, 500g
Despite the rather dark, possibly over-baked appearance of Tesco's product, it had by far the best texture, with a pleasing crunch complementing a full, lasting flavour.
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Groupe Aeroplan wins Johnston from PepsiCo
Tropicana and Quaker Oats boss David Johnston is leaving PepsiCo after 13 years to head up Groupe Aeroplan-Europe.Johnston will take up the role of president and CEO in January, with responsibility for the group's European business,...