All Cereals & breakfast articles – Page 35
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News
Kellogg's is turning up the pleasure in muesli
Kellogg’s aims to rejuvenate the “dusty and tasteless” muesli market with Nature’s Pleasure – its first muesli cereal available on shelf since the 70s. The cereals giant already makes a muesli product called Country Store – but this is...
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NewsAdvertising: Hoy takes Bran Flakes up a gear
After so many of our sporting stars returned from Beijing with gold, brands seeking athletic endorsements from Team GB heroes had plenty to choose from
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Rising demand for oat products prompts revamp at Mornflake
Mornflake is to launch new packaging, new products and a new marketing campaign at the end of the month following a root and branch review of its oat-based cereal portfolio.The move, which came as Mornflake celebrated its 333rd anniversary,...
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Taylor takes charge of Kellogg’s sales strategy
Kellogg’s UK has promoted speciality controller Mike Taylor to the position of sales director. He will become a board member and report to UK MD Greg Peterson as the company tries to elevate its snacks sales to the same levels enjoyed by its...
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Workplace wellbeing is an investment in future staff
As the debate about the health of the nation continues, one of the topics racing up the political agenda is workplace wellbeing. We at Kellogg’s have long recognised that having a healthy, committed workforce is vital to business success, as have...
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Weetabix draws up debut CSR plan
Weetabix draws up debut CSR plan: Weetabix has pledged to reduce excess packaging and eliminate it where possible as part of its inaugural report into corporate social responsibility.The document, drawn up with help from the Carbon Trust, sets out the company’s aim to reduce its...
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Promotrack: Promotions of cereals go snap, crackle and crunch
The overall number of cereal promotions has fallen in the past couple of years but Kellogg’s is keeping up its impressive lead.
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Jordans overhauls its ‘cluttered’ brand range
Jordans is overhauling its entire cereals portfolio by introducing more consistent pack designs, rationalising its sub-brands and reducing the number of lines in a bid to regain share lost to rivals such as Dorset Cereals. Kicking off later this...
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Persistence of kids characters blasted
Suppliers have vehemently denied claims by Which? that they are taking advantage of lax regulations to market unhealthy foods to children. In a report entitled Food Fables – The Second Sitting, Which? accused companies including Kellogg’s, Nestlé...
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News
Bunge acquires Corn Products
Bunge, the world's largest oilseed processor, has acquired Corn Products in a deal worth $4.4bn (£2.2bn).Corn Products supplies corn syrup, starches and sweeteners to companies including Coca-Cola, PepsiCo, Kellogg, Unilever and...
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News
Manchester companies blast congestion charge
Plans to introduce a congestion charge in Manchester are "inappropriate", "completely arbitrary" and would hit business, leading food and drink companies have warned. Kellogg's, United Biscuits, Makro, Bestway, Parfetts and Joseph Holt...
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Family connections behind Ryvita deal
Jordans, the cereal company, said it chose to merge with Ryvita because of the family values of its owner Associated British Foods (ABF).The two brands combined this week in a cashless deal that gave ABF 62% ownership of the new venture,...
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Jordans and Ryvita to merge
Cereals business Jordans is to merge with Associated British Foods' Ryvita business.Associated British Foods, which took a 20% stake in Jordans last year, will have a 62% interest in the combined business, with the balance held by the...
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News
The quiet American
Greg Peterson is a bit of a dark horse. In many ways the UK MD of Kellogg's is exactly as you would expect an American born in Utah to be - earnest, wholesome and somewhat reserved. But appearances can be deceiving. During his first...
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News
Cereals thrown a lifeline
Cereal manufacturers have been given fresh hope that the controversial Nutrient Profiling Model may be altered to allow more cereals - including Bran Flakes and Kellogg's Special K - to be advertised to children. Currently 80% of cereals,...
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News
campaign trail - The Weatabix Food Company
The Weetabix Food Company is returning to TV next week with a £4.2m investment in ads for its Weetos and Weetabix cereal brands. The £1.2m push for Weetos, which will run in April and May with additional bursts later in the year, has been designed...
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White's targets Britain with expanded organic oats range
Irish oat brand White's is making a major play for the British market following the creation of an organic range and the overhaul of its packaging.It has dropped the Speedicook dual branding - the product for which it is traditionally...
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Johnston new chief for Tropicana and Quaker
PepsiCo UK has promoted David Johnston to general manager of its Tropicana and Quaker businesses following Mary Barnard's departure to the US.Johnston will take the reins of the UK's leading juice and hot cereal brands on 1 April as...
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Kellogg's creates field team to drive sales of snacks in c-stores
Kellogg's has established a 15-strong new sales team dedicated to convenience as part of its strategy to become a major player in snacks in the UK.The new convenience team, which will be headed by UK general manager sales and snacks...
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Welch focuses on quality at Jordans
Green & Black's marketing director Carol Welch is joining Jordans Cereals as its new marketing and innovation director. Jordans said Welch had been appointed because the company was placing more importance on quality and innovation to...