All Cereals & breakfast articles – Page 35
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NewsAll About Foods recruits Kellogg’s McLaughlin
A former Kellogg's head of specialty has joined All About Foods as commercial director. Chris McLaughlin officially stepped into the position on Thursday after eight years at Kellogg's working in a number of sales and finance leadership roles the most senior...
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NewsKellogg’s Mini Max to mix up cereal category
A fortnight after Post announced its entry to the UK market with Honey Bunches of Oats, Kellogg’s has unveiled Mini Max its first new kids’ cereal since Honey Nut Loops launched more than 20 years ago. Kellogg’s believes the cereal,…
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NewsYork to leave Premier Foods for pastures new
Ian York, group sales director of Premier Foods, is leaving the group at the end of the year to pursue “exciting new opportunities”. After various jobs with Quaker Oats, Associated British Foods and Blue Crest, York, 52, has spent 17…
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NewsCereal sales slump as only Tony is spared
Britain’s biggest cereal brands have fallen out of favour with shoppers, with eight of the top 10 products recording a year-on-year drop in value or volume sales - and often both.
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NewsFocus On Breakfast: Snap, crackle and flop
The weak economy has been good for breakfast consumption, but terrible for cereal sales. What’s gone wrong – and will the arrival of Post prompt a shake up? Nick Hughes reports
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Analysis & FeaturesWill Post deliver after surprise push into UK cereals market?
A stalwart of US cereal bowls, Post’s Honey Bunches of Oats has just landed on UK shelves. What are its prospects this side of the pond, asks Vince Bamford
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News
Focus On Breakfast: Cereal suppliers up their ad spend
Cereal suppliers have upped their advertising spend by more than 10% in the past year, with Kellogg's in particular investing heavily in its Special K, Corn Flakes and Krave brands.
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NewsHoney Bunches of Oats kicks off Post’s UK assault
US breakfast cereal giant Post has launched a major assault on the UK market pitting itself against the might of Nestlé and Kellogg’s.
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NewsUS favourite Honey Bunches of Oats crosses Atlantic
Top US cereal brand Honey Bunches of Oats has rolled out to UK supermarkets this week.
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NewsFrom farm shop to discount grocery website
A new discount grocery website called Rosspa was launched this week, selling branded and fresh lines under the strapline 'cheaper online groceries'. Deals at Rosspa include £2.89 price-marked packs of Jordans Country Crisp for £1.25, and...
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NewsKellogg’s targets an all-new All-Bran audience
Kellogg's is hoping to revitalise its 90-year-old All-Bran brand by targeting younger women rather than elderly people with digestive problems. Sales of All-Bran, the second-oldest Kellogg's brand after Corn Flakes, have...
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NewsWeetabix focuses on slow energy release
Weetabix has unveiled a new pack design and £7m marketing push for the cereal in a bid to reposition it as a 'slow-release energy' food. TV ads that broke today (16 July) feature the strap 'Fuel for Big Days' and pitch the brand as the...
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NewsOatly Fresh makes debut in chilled aisle
Oat-based milk drink Oatly is to make its debut in chilled with the launch of its first fresh variant. Oatly Fresh (rsp: £1.69 for a one-litre pack) has a shelf life of four weeks and, once opened, will keep fresh in the fridge for up to…
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News
Oat So Simple gets two new ranges as Paw Ridge is axed
PepsiCo is rolling out two new ranges under its Oat So Simple brand one of which will replace failed children’s range Paw Ridge.
The company is axing the kids range after less than two years and introducing a range of four new kids’… -
NewsWeetabix aiming to revive Minis brand
Weetabix Minis have been rebranded as Crispy Minis in a bid to turn around flagging sales. Following a 13% year-on-year sales slump to £17.9m [SymphonyIRI 52w/e 26 March 2011], the 13-year-old brand has been repackaged and given a £4.8m…
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NewsThe Honey Monster in vanishing act
For the first time in 35 years, the Honey Monster is disappearing from Sugar Puffs packs. But fear not, the furry fella has only been removed temporarily for promotional purposes. The Find Honey Monster campaign offers...
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Profiles
My Alternative CV: Richard Jones of Mornflake Oats
Richard Jones, marketing manager of Mornflake Oats, on Flash, Star Wars and his black belt in jujitsu and karate
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NewsCampaign Trail: Special little red dress
Special K has teamed up with British designer label Ted Baker as part of a promotion offering bespoke fashion items. The on-pack push will run on Special K cereal packs and snacks from next month, with one handbag and one little red dress to be won...
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News
Britain's 100 Biggest Brands 2011: Princes to Weetabix
Volume sales of Princes’ ambient fish have held up well, with 1% growth, although value has fallen 2.9%. The brand debuted a flavour-infused tuna...
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NewsJordans plays up its heritage with launch of priciest cereal yet
Granola pioneer Jordans is tapping into its 40-year-old heritage to launch its most premium granola to date. Jordans' Creations Oat Granola will arrive next month supported by a £6m campaign highlighting the fact that the UK's first...