All Cereals & breakfast articles – Page 35
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Focus On Cereals: Kellogg’s fights to add value
Cereals promotions were again dominated by Kellogg's, with its brands accounting for more than half (58%) of offers.
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World News 11/12/10
US: Kellogg's president and CEO David Mackay is to retire on 1 January. He will be replaced by chief operating officer John Bryant, who will take up his new role on 2 January. Mackay has been at the helm of Kellogg's since...
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NewsNew marketing director for Kellogg’s
Kellogg’s has appointed Peter Harrison as UK marketing director.
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NewsThe new Quaker pot that makes porridge to go Oat So Simple
Quaker is hoping to elevate on-the-go pot porridge to the mainstream with Oat So Simple Pots. The PepsiCo brand is pitting the new pots, which just require the addition of hot water to prepare, against ready-made options from foodservice...
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Cost of porridge doubles as oat prices skyrocket
Shoppers looking to brave the wintry conditions with a warming bowl of porridge could soon be paying more than twice as much as last year as the global grain crisis sends oat prices soaring. This week, a 500g pack of standard own-label...
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NewsFirst for Weetabix with locally sourced wheat
One year after Hovis and Warburtons battled it out to launch the first all-British loaf, Weetabix has gone even further, promising to source 100% of its wheat within 50 miles of production.
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Special K to sponsor TV Housewives
Kellogg's Special K has stepped into Baileys footsteps as the new sponsor of Desperate Housewives on Channel 4 and E4. Idents featuring the brand's Chocolate & Strawberry variant will be shown before and after ad breaks throughout...
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NewsKellogg’s puts spotlight on Cornflakes with M4 Torch stunt
Kellogg’s is making a monumental effort to catch the attention of motorists along the M4 with a 23-metre high ‘box’ of its Cornflakes.
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NewsAcid Test: Hovis Hearty Oats
With a bullish first year sales target of £30m, Premier billed this oat-laden loaf as the fmcg launch of 2010
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NewsTales of Titania: Grannies, granola and Peter's Sunday puff
How much granola can the UK stand? I only ask because we had yet another double-barrelled girl in here last week with an absolutely super (dahling!) recipe, which she wants to launch on the oat-soaked public. She was going to call it Gran-tastic...
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Kellogg’s hits out at Ofcom for giving Dispatches the all-clear
Kellogg's this week insisted it had been harshly dealt with by a Channel 4 Dispatches documentary, despite having its complaint rejected by broadcast watchdog Ofcom.
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NewsDefeat for cereal giants over Dispatches sugar claims
Ofcom has thrown out complaints by Nestlé and Kellogg’s over a TV documentary that criticised the amount of sugar in leading breakfast cereals.
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Campaigners should listen to us
Sir, Christine Haigh's letter in The Grocer last week (Kellogg's must do better on sugar, p26) illustrated Liz Hamson's point at the front of magazine (It's easy to have a pop at the food industry, p3) beautifully. Your industry readers...
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FSA-friendly Coco Pops launched by Kellogg’s
Kellogg's has launched a new variety of Coco Pops that meets the FSA's nutrient profiling requirements.Coco Pops Choc 'N' Roll, which launched this week, is classified as 'green' under FSA guidelines as it contains reduced sugar, salt...
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sowing their oats
Having fed hungry commuters across the nation’s capital with its pots of oats, fruit and yoghurt, Moma now has ambitions to double its retail sales. Catherine Dawes reports
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NewsHow Weetabix can clean up with its choc-flavoured cereal
It turns milk chocolatey yet Ofcom is happy for it to be advertised on children’s TV. Alex Beckett weighs up what Weetabix Chocolate means for the market
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Weetabix launches a chocolate cereal it can advertise to kids
Weetabix claims to have created "the holy grail" of kids' breakfast time - a chocolate cereal that is healthy enough to be advertised to children.
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NewsHMF in U-turn on plans for ‘healthy’ kids cereal
Sugar Puffs maker Honey Monster Foods (HMF) has dropped its first health-orientated kids cerealbefore it has even hit the shelves, as it turns its focus to limited editions andpre-sweetened cereals.
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Nairn’s takes seat at breakfast table with debut cereal range
Scottish oatcake and biscuit maker Nairn's is making its first foray into breakfast cereals with a new gluten-free range.Nairn's said it had scoured the globe to find a source of oats that had not come into contact with any grains, such...
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Hovis turns up the flair with Hearty Oats TV ad
Hovis's switch to all-British ingredients has prompted a 2.5% sales increase for the brand, which is now seeking to excite "lacklustre" fmcg advertising with a new £5m ad campaign.Five months after the Premier Foods business switched...