All Cereals & breakfast articles – Page 36
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Muesli brand from a land down under
Australian cereal brand Carman’s is hoping to shake up the breakfast market with the launch of its muesli range in the UK.
Carman’s Original Muesli, available in 315 Asda stores from next week, is being positioned at the premium end of… -
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Southern Alps gets into snacking bars
Southern Alps is making its first foray into the snack bar arena in a bid to tap the growth of on-the-go healthy snacking.Slow Puck, which is rolling out now, contains the slow-dried fruit used in its fruit mixes and mueslis. The bars...
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Cold oats take the heat off instant cereal sector
Consumer demand for hot cereals is slowing down after years of growth - as a result of warmer winters and growing interest in cold oat cereals.The hot cereals category has fallen 1.9% in value to £100m over the past year, according to...
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Home-grown oats go into Co-op bars
The Co-operative Group has launched a range of cereal bars made with oats grown on its own farms. The products join a growing list of lines, including peas, pumpkin and onions, that have been repackaged and branded with the retailer's...
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Reader survey - 10th December 2007
All the independent retailers interviewed by The Grocer say they are feeling the bite of rising commodity costs. This year, major food and drink suppliers, including United Biscuits, Kellogg's and Premier Foods, have come forward to admit they have...
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Reader survey - commodity prices
All the independent retailers interviewed by The Grocer say they are feeling the bite of rising commodity costs.This year, major food and drink suppliers, including United Biscuits, Kellogg's and Premier Foods, have come forward to admit...
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Porridge added to Sugar Puffs range
The company behind the ailing Sugar Puffs cereal brand has added a porridge product as part of the new owner's strategy to reinvigorate the brand and inject "some fun" into the competitive hot cereals market. Honey Meltz from Honey...
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campaign trail - Kellogg's Rice Krispies
Kellogg's Rice Krispies will be encouraging families to have fun in the kitchen through an on-pack promotion beginning next month, supported through a multimillion-pound TV and press campaign. The special packs will feature baking ideas that...
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Kellogg's pushes into adult fruit snacking
Kellogg's is expanding into the adult fruit snacks sector for the first time as its plan to derive half of sales from outside cereals gathers pace. It is spending £4m next year on advertising its new FruitaBü range, which will initially...
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Kellogg's rapped for Special K advert
Kellogg's has been rebuked for "misleading" nutritional claims in a TV ad for Special K Sustain. The Advertising Standards Authority upheld a complaint from viewers about a voiceover claiming the product contained "extra protein and...
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we work together - Jenny Watson & Chris Wermann
Director of communications Chris Wermann works with nutritionist Jenny Watson at Kellogg's. Chris on Jenny We first met in Kellogg's Manchester offices two-and-a-half years ago, when we were getting to grips with the World Health Organisation's...
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Optivita packs push message on cholesterol
Kellogg's is relaunching its Optivita cereal brand because shoppers confused the high cholesterol-targeting brand as a product with general heart health benefits.The new pack design is intended to better target the brand's core 55-plus...
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Top-Up shop
How they performedAlthough the Weetabix was sold out and only 6-packs of bacon were available, the Co-op shop in the village of Longridge near Preston impressed our shopper who said it was clean, well stocked and had attractive...
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World News - 15th September 2007
Whole Foods set to trial c-store. Austin, Texas: Whole Foods Market is planning to test a convenience store format in the US. It will convert an 18,500 sq ft Wild Oats store in Boulder, Colorado, to the new format, to be...
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Shredded Wheat to use Red Tractor logo
Shredded Wheat will become the first cereal to carry the Red Tractor logo from the end of this month in an effort to flag up its commitment to home-grown wheat to consumers. Parent company Cereal Partners UK will put the Assured Food...
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Kellogg's leads pack in cereal/health bar offers
Weetabix's Alpen Groove Bars shared fourth place last weekend in the combined top five chart for cereals and cereal/health bars with 5% of activity. The only other cereal bar on featured space offer last weekend was McVitie's Go Ahead! Yoghurt...
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Kellogg recalls Crunchy Nut cereal
Kellogg has recalled boxes of Crunchy Nut cereal following a small number of complaints from customers of an unusual taste from some packs.There is no risk to health and the tainted taste was a quality issue and not a food safety issue, the...
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The Challenge
Dorset Cereals' move into the mainstream cereal aisle, including low-fat products and cereal bars, means it is up against larger players such as Kellogg's, Weetabix and Nestlé for the first time. Kellogg's continues to be the biggest...