All Cereals & breakfast articles – Page 37
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Company Profile Dorset Cereals
Dorset Cereals has been around for nearly 20 years, so to call it up-and-coming seems odd. But in the past two years the company has transformed itself from a traditional muesli manufacturer into a stylish, super-premium brand.
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Kellogg's wants snacks to form half of UK sales
Kellogg's UK business is to ramp up its presence in snacks in a bid to emulate its parent company's success in the category across the Atlantic.The cereals giant has formed a new UK snack business unit, headed by snacks and convenience...
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Kellogg's rethinks web marketing to children
Kellogg's is raising its commitment to healthier living by bringing out a healthy snack, axing two of its most child-friendly websites and introducing an on-pack cycling promotion. A Mini Breaks bagged snack is being launched under the...
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Golden oldies pair up to create new porridge
Two of the UK's oldest food producers are joining forces to introduce more innovation into the thriving porridge category. Mornflake, which has been milling oats since 1675, and Lyle's Golden Syrup, which dates back to 1883, have blended...
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Campaign trail: Kellogg's
Kellogg's has signed up footballer Ian Wright, Channel 4's 'Supernanny' Jo Frost and TV presenter Philippa Forrester to back its biggest multi-brand on-pack campaign to date. The celebrities are supporting Kellogg's Wake Up To Breakfast...
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Kellogg's unveils new multi-grain corn flake
Kellogg's has given the newest variety of its longest-running cereal an even healthier twist. Multi-grain Corn Flakes promises to deliver the same taste as Original, but with the added extra goodness of multi-grain, combining corn,...
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Kellogg's raps FSA breakfast survey
Kellogg's has slammed a study by the FSA that asked consumers for their reaction to the sugar content of breakfast cereals - based on a 100g portion.The FSA ran the survey to help determine nutrition criteria for its traffic light...
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How consumers view 'superfoods'
How consumers view 'superfoods' Bill Jordan Chairman, Jordans Sir;I read with interest the article published in last week's magazine titled 'Superfoods term faces ban by...
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Company Profile Rude Health
Two years ago, four friends were sitting around a breakfast table pondering the state of the British cereal industry. Why was it, they asked themselves, that muesli and porridge were always being promoted on the basis of their health...
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Company Profile - Rude Health
Established: 2005Products: Mueslis, porridges and gojisListings: Tesco and Sainsbury'sTwo years ago, four friends were sitting around a breakfast table pondering the state of the British cereal industry. Why was it, they...
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Quaker and Nestlé go for premium oat lines
Oats is the word in the cereals market at the moment, with Quaker poised to bring out a range of premium oat-based mueslis and rival Nestlé adding an oat option to its Cheerios stable. Both players are spending £5.5m on backing their...
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Alpen launches show Weetabix's ambition
Weetabix is boosting its Alpen brand by adding a premium tier called Groove to its cereal bars and new upmarket flavours to the boxed cereals range.Set to hit shelves in June and aimed at women, Groove comes in Sassy Strawberry, Lively...
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Mary had a little plan
Mary Barnard is known as 'Mrs Health and Wellness' to her PepsiCo colleagues, and it's not difficult to see why. As general manager for Quaker and Tropicana, Barnard is in charge of some of the food and drink industry's healthiest brands -...
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Clipper brews up oats for breakfast
Clipper, the Fairtrade and organic tea manufacturer, is looking to capitalise on the popularity of oats by bringing out an organic oat and malt breakfast drink.Clipper plans to promote the benefits of the slow-acting energy release of...
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Five big British brands in new foreign hands
United Biscuits bought by US private equity companies Blackstone Group and PAI for £1.6bn in 2006HP Sauce bought from French company Danone in 1998 by US-based Heinz for £470m in 2005Weetabix bought by US private equity firm Lion...
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Letter of the week - Hope of a better model from EU
I am writing in relation to Weigh It Up! This is obviously a subject dear to Kellogg's heart as the FSA model categorises the majority of our products as HFSS (high fat salt sugar). Ironic when breakfast cereals have been scientifically and...
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Oat-based alternative to cream
A Swedish company that specialises in healthy foods based on oats is bringing out an oat-based replacement for cream.Oatly Alternative to Cream is cholesterol-free, low in saturated fat and low in calories. The product targets...
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Mornflake Wallace & Gromit
Securing one of the most popular licences around, Mornflake has endeavoured to ensure that Wallace & Gromit branded porridge oats appeal to children and taste great.Porridge oats have experienced huge growth over the past few years and...
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Campaign trail: Kellogg's is revamping its Fruit 'n Fibre
Kellogg's is revamping its Fruit 'n Fibre brand this month with new packaging and an advertising campaign in a bid to grow sales for the brand. Both the TV campaign and the revitalised packaging focus on the fruit content of the cereal....
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Campaign trail: Kellogg's is revamping its Fruit 'n Fibre brand
Kellogg's is revamping its Fruit 'n Fibre brand this month with new packaging and an advertising campaign in a bid to grow sales for the brand. Both the TV campaign and the revitalised packaging focus on the fruit content of the cereal....