All Cereals & breakfast articles – Page 37
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NewsQuaker boots
David Johnston has boosted PepsiCo's fortunes in tough economic times with bold NPD, as he tells Alex Beckett
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Lasers at cock crow: Kellogg’s to brand individual Corn Flakes
The humble Corn Flake is undergoing space-age laser treatment in an outlandish move by Kellogg's to help combat cereal fakery by own-label rivals.The cereal giant, which makes 67 million boxes of Corn Flakes every year in the UK,...
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Muesli gets the Fairtrade treatment
Consumers will soon be able to start their day in a fairer way with the forthcoming launch of a new range of Fairtrade mueslis.
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Nestlé adds fibre to the Breakaway
Nestlé Confectionery is relaunching its lunchbox biscuit Breakaway with a fibre-rich formula to appeal to healthy consumers.It has been reformulated to contain 100% wholemeal and oat flour, and will remain at 99 calories per bar.
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Alpen’s Alpine look gets a makeover to boost shelf standout
Weetabix is overhauling the Alpine imagery on its Alpen range and launching the brand's first TV advertising campaign for five years. In a bid to improve shelf standout, it is replacing the mountain silhouette on the Swiss-style muesli...
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PepsiCo targets kids with new porridge called... Paw Ridge
PepsiCo is hoping to heat up the cereal aisles with a new puntastic porridge aimed specifically at kids.Paw Ridge, which hits shelves next week, comes in Original and Honey flavours and contains oats that have been "milled extra finely"...
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Campaign Trail: Creatures target Cheerios
An animated family made by Wallace & Gromit creators Aardman Animations is fronting a 10-week TV campaign for Nestlé's Cheerios brand. The 30-second commercial features the tiny creatures inventing ingenious ways to reach the Cheerios. It...
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Kellogg profits boost as savings drive kicks in
Cereals giant Kellogg Company has reported higher than expected second-quarter profits, as more people choose to eat breakfast at home during the economic downturn.
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Kellogg's is doing a grrreat job of communicating its employee benefits scheme
Tony the Tiger is a beast of many skills. Not content with wakeboarding and high diving on YouTube while encouraging the nation's kiddiewinks to fill their faces with corn covered in sugar, Tony is now helping staff understand the value of their...
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Kellogg's is doing a grrreat job of communicating its employee benefits scheme
Tony the Tiger is a beast of many skills. Not content with wakeboarding and high diving on YouTube while encouraging the nation's kiddiewinks to fill their faces with corn covered in sugar, Tony is now helping staff understand the value of their...
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NewsAcid Test: Dorset Cereals Tasty Fruit & Fibre
Just another muesli or is this premium box packing something special?
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NewsRetail Prices: Summer drives up spend on tanning and healthy eating
It's all change in the top 10 rankings for featured space promotions, with L'Oréal and Kellogg's pushing up their spends. James Ball reports
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Dorset adds bran flakes to its line-up
Dorset Cereals is adding a bran flake range to its portfolio for the first time.Tasty Fruit and Fibre, which is being rolled into Tesco and Waitrose now, is positioned as an "easy and tasty" way to add fibre and bran flakes to a diet....
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The Honey Monster takes up the health message with Rocks
Honey Monster Foods (HMF) is adding a health-orientated kids cereal to its portfolio - the brand's first better-for-you product targeting kids. Monster Rocks, available from next month priced £1.99, is made from wholegrain oats, maize flakes...
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Campaign Trail: Jordans backs the bees
Jordans is hoping to raise awareness of the plight of the bumble bee through a £750,000 campaign called The Big Buzz. In the campaign, which runs until June, the Associated British Foods cereal brand is highlighting the role bees play in the...
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World News 14/3/09
USA: Whole Foods Market reached a settlement in its battle with the Federal Trade Commission over its acquisition of Wild Oats Markets in 2007. Leases for 19 former non-operating Wild Oats stores plus 12 Wild Oats stores still operating and one...
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World News 7/2/09
USA: An antitrust hearing looking into Whole Foods Market’s acquisition of Wild Oats has been delayed until 6 March to give the retailer and the Federal Trade Commission an opportunity to reach a settlement. The case follows an earlier FTC ruling...
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Kellogg's is turning up the pleasure in muesli
Kellogg’s aims to rejuvenate the “dusty and tasteless” muesli market with Nature’s Pleasure – its first muesli cereal available on shelf since the 70s. The cereals giant already makes a muesli product called Country Store – but this is...
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NewsAdvertising: Hoy takes Bran Flakes up a gear
After so many of our sporting stars returned from Beijing with gold, brands seeking athletic endorsements from Team GB heroes had plenty to choose from
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Rising demand for oat products prompts revamp at Mornflake
Mornflake is to launch new packaging, new products and a new marketing campaign at the end of the month following a root and branch review of its oat-based cereal portfolio.The move, which came as Mornflake celebrated its 333rd anniversary,...