All Cereals & breakfast articles – Page 38
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NewsAcid Test: Krave
Shouldn't this be in the confectionery aisle? Our panel road-test the new super-sweet indulgence cereal from Kellogg's, which attempts to answer the question 'what if Coco Pops aren't sugary enough for you?'.
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Focus On Cereals: Four to watch
Abandoning health and concentrating on taste, the latest launch from Kellogg's has 132 calories and a massive 5g of fat in each 30g portion. Krave is targeted at 16 to 25-year-olds, an age group the company says has previously not been targeted by...
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Focus On Cereals: Kellogg’s follows lead of its founder
On first impressions, it appears that brands across the cereal aisle have continued to invest in advertising this year, with total ad spend up 2.54% to £72.1m.
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Focus On Cereals: Cold weather boosts porridge sales
Hot and healthy. The phrase applies as much to the category as it does to the oats. Even before the recent cold spell. For Quaker, the UK's biggest porridge brand, 2009 brought the biggest sales uplift in its 100-year history. Sales of Quaker Oats...
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NewsBig Bear and Honey Monster plan to go public
Big Bear, the owner of Sugar Puffs and the iconic Honey Monster character, is planning to go public.
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Kellogg’s Kraves a bite of student breakfast market
New year diet season? Pah. Kellogg’s has taken a different tack, launching Krave a chocolate-filled cereal aimed at young adults.The manufacturer says Krave (rsp: £2.49 per 375g pack), which is rolling out into Tesco now, is the first…
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Quality Test: Own-label corn flakes, 500g
Despite the rather dark, possibly over-baked appearance of Tesco's product, it had by far the best texture, with a pleasing crunch complementing a full, lasting flavour.
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Groupe Aeroplan wins Johnston from PepsiCo
Tropicana and Quaker Oats boss David Johnston is leaving PepsiCo after 13 years to head up Groupe Aeroplan-Europe.Johnston will take up the role of president and CEO in January, with responsibility for the group's European business,...
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Sugar Puffs moves into cereal bars
Honey Monster Foods is taking Sugar Puffs into the cereal bar sector for the first time.Monster Puffs bars, available now in milk and chocolate flavours, are positioned as an alternative to crisps and chocolate. The range comes in single...
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Bulletin: Waitrose oil shame... Weetabix Welsh woe... French farm hand-out
Palm oil rankings embarrass supermarket; cereal maker obliterates island; Sarkozy gift for onion-growers
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Nutri-Grain revamp offers two options
Kellogg's is overhauling its Nutri-Grain range to specifically target daytime snacking and breakfast.From January, the Nutri-Grain branding is being removed from the Elevenses range of daytime snacks to create a standalone sub-brand,...
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NewsCritical Eye... on Jimmy Doherty's great cornflake conspiracy
If the apple rarely falls far from the tree, what bizarre and contrary seeds the Doherty brothers grew from. Pete chose heroin, fleeting rock stardom and hanging off the bony arm of a Croydon-born supermodel. Jimmy chose something else. He chose...
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NewsQuaker boots
David Johnston has boosted PepsiCo's fortunes in tough economic times with bold NPD, as he tells Alex Beckett
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Lasers at cock crow: Kellogg’s to brand individual Corn Flakes
The humble Corn Flake is undergoing space-age laser treatment in an outlandish move by Kellogg's to help combat cereal fakery by own-label rivals.The cereal giant, which makes 67 million boxes of Corn Flakes every year in the UK,...
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Muesli gets the Fairtrade treatment
Consumers will soon be able to start their day in a fairer way with the forthcoming launch of a new range of Fairtrade mueslis.
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Nestlé adds fibre to the Breakaway
Nestlé Confectionery is relaunching its lunchbox biscuit Breakaway with a fibre-rich formula to appeal to healthy consumers.It has been reformulated to contain 100% wholemeal and oat flour, and will remain at 99 calories per bar.
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Alpen’s Alpine look gets a makeover to boost shelf standout
Weetabix is overhauling the Alpine imagery on its Alpen range and launching the brand's first TV advertising campaign for five years. In a bid to improve shelf standout, it is replacing the mountain silhouette on the Swiss-style muesli...
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PepsiCo targets kids with new porridge called... Paw Ridge
PepsiCo is hoping to heat up the cereal aisles with a new puntastic porridge aimed specifically at kids.Paw Ridge, which hits shelves next week, comes in Original and Honey flavours and contains oats that have been "milled extra finely"...
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Campaign Trail: Creatures target Cheerios
An animated family made by Wallace & Gromit creators Aardman Animations is fronting a 10-week TV campaign for Nestlé's Cheerios brand. The 30-second commercial features the tiny creatures inventing ingenious ways to reach the Cheerios. It...
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Kellogg profits boost as savings drive kicks in
Cereals giant Kellogg Company has reported higher than expected second-quarter profits, as more people choose to eat breakfast at home during the economic downturn.