All Cereals & breakfast articles – Page 38
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Campaign trail: Kellogg's is revamping its Fruit 'n Fibre
Kellogg's is revamping its Fruit 'n Fibre brand this month with new packaging and an advertising campaign in a bid to grow sales for the brand. Both the TV campaign and the revitalised packaging focus on the fruit content of the cereal....
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Campaign trail: Kellogg's is revamping its Fruit 'n Fibre brand
Kellogg's is revamping its Fruit 'n Fibre brand this month with new packaging and an advertising campaign in a bid to grow sales for the brand. Both the TV campaign and the revitalised packaging focus on the fruit content of the cereal....
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organic food
Buyers heading to the Organic & Natural Products stands will find food and drink that meets current demand for foods with added health benefits. Alara Wholefoods will be launching the first muesli with organic, gluten-free and Fairtrade...
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Cereal Killers
Kids have enjoyed Rice Krispies, Coco Pops and Sugar Puffs for years. Generations have grown up with the Honey Monster, Snap, Crackle and Pop and Tony the Tiger. With no ill effect to millions. But Britain's love affair with breakfast cereal is...
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Whole Foods buys Wild Oats
Whole Foods Market, which is set to open its first UK store in London this year, has acquired US grocery chain Wild Oats Market for $565m (£290m).Wild Oats Markets is a natural and organic food retailer, with 100 stores in 24 US states and...
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Confectionery gets bulk of promotional activity
The top ten branded activity chart shows Nestlé in first place with 23% of total promotional featured space activity, McVitie's second with 14%, Cadbury and Kellogg's sharing third with 11% and Weetabix taking fifth with 9%. The other brands...
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Tell them about the honey mummy - again
The Sugar Puffs Honey Monster is back as part of a £3m marketing push to promote honey's health credentials and establish the ailing brand as a better-for-you option.The iconic brand ambassador will mak e his first on-pack appearance...
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Cholesterol lowering targeted by Quaker
Quaker is pensioning off Windy Miller to focus its marketing activity on the health benefits of oats. In a £15m campaign that started this week, the company highlights oats' cholesterol-lowering health claims. The activity includes new...
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Campaign trail: Kellogg's Nutri-Grain cereal bar gets an equine brand ambassador in a new TV ad campaign
Kellogg's Nutri-Grain cereal bar gets an equine brand ambassador in a new TV ad campaign. A friendly horse praises the bars' grain content and manages to hold one in his hoof. Using the strapline, 'Nutri-Grain is yummy grains', the...
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The cereal brands keep on bowling for Britain
Cereal brands had a consistent presence on the featured space promotions sections across all retailers in 2006, with 2007 looking set to continue the trend. When looking back at the Promotrack data captured in 2006, Kellogg's had one or...
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Weetabix and Disney provide healthy start
The Weetabix Food Company has teamed up with Disney Consumer Products to sell two new cereals. Star Force, based on the Power Rangers characters, contains multigrain caramel-flavoured stars. Princess Stars feature Disney Princess characters and...
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The Grocer urges FSA to Weigh It Up!
Honey can no longer be advertised to children. Cheese is a definite no-no for kids and as for cornflakes, beware, you young ones - eating them will make you fat. Apparently.The Grocer launched its Weigh It Up! campaign in February,...
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Oats: the newest superfood
The cereals market has enjoyed steady growth in the last year, rising 4.1% to £1.24bn. This was helped considerably by the nation's ever-increasing appetite for better-for-you offerings. The hot cereals sector continues to be the key...
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Sainsbury's is putting its money where its mouth is
I fully endorse Bill Jordan's views on the need to 'develop a sustainable supply chain that fuels growth in UK-grown organic food and reassure people of the integrity of British food' ('Give farmers incentives to guarantee organic supply',...
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In Brief: Bee Movie promo; Higgidy additions; Hunger-stoppers
Bee Movie promo Honey Monster Foods has teamed up with Paramount DreamWorks' film Bee Movie for an on-pack promotion on Sugar Puffs to coincide with the film's launch on 14 December. Shoppers can win an XBox 360 and copy of the...
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Festive fare offers get into the swing of things
Grocery and alcohol were among the most promoted categories in the major supermarkets in the week ending 6 November in both branded and own label products. Kellogg's, Nestlé and Princes continued to be the most active in the branded...
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Down Under star to lead Kellogg UK
Greg Peterson has been appointed MD of Kellogg UK after 15 years at Kellogg. Peterson was most recently MD of its Australia and New Zealand operations. He joined the company as a product manager and held a number of positions before...
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Jordans hot on trail of healthy breakfast
Jordans is unleashing a broad attack against its major rivals with launches into the porridge, healthy cereal, muesli and cereal bar categories. The company has unveiled seven new products that will rival offerings from Weetabix, Quaker,...
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Cereal promotions take centre stage in stores
Of the top five brands in the grocery category chart for the week ending 23 October, two were cereal brands - Kellogg's and Weetabix - with the third, Heinz, also having cereals on promotion.Activity across these three brands for...
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In Brief: Weetos movie deal; Naturally sparkling; Cereal update; Mustard promotion
Weetos movie deal Weetabix has joined forces with Warner Bros for an on-pack promotion featuring new blockbuster movie Happy Feet. Until next month, packs of Weetos will include a Happy Feet movie card, featuring a dancer from the...