All Cereals & breakfast articles – Page 39
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The quiet American
Greg Peterson is a bit of a dark horse. In many ways the UK MD of Kellogg's is exactly as you would expect an American born in Utah to be - earnest, wholesome and somewhat reserved. But appearances can be deceiving. During his first...
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Cereals thrown a lifeline
Cereal manufacturers have been given fresh hope that the controversial Nutrient Profiling Model may be altered to allow more cereals - including Bran Flakes and Kellogg's Special K - to be advertised to children. Currently 80% of cereals,...
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campaign trail - The Weatabix Food Company
The Weetabix Food Company is returning to TV next week with a £4.2m investment in ads for its Weetos and Weetabix cereal brands. The £1.2m push for Weetos, which will run in April and May with additional bursts later in the year, has been designed...
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White's targets Britain with expanded organic oats range
Irish oat brand White's is making a major play for the British market following the creation of an organic range and the overhaul of its packaging.It has dropped the Speedicook dual branding - the product for which it is traditionally...
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Johnston new chief for Tropicana and Quaker
PepsiCo UK has promoted David Johnston to general manager of its Tropicana and Quaker businesses following Mary Barnard's departure to the US.Johnston will take the reins of the UK's leading juice and hot cereal brands on 1 April as...
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Kellogg's creates field team to drive sales of snacks in c-stores
Kellogg's has established a 15-strong new sales team dedicated to convenience as part of its strategy to become a major player in snacks in the UK.The new convenience team, which will be headed by UK general manager sales and snacks...
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Welch focuses on quality at Jordans
Green & Black's marketing director Carol Welch is joining Jordans Cereals as its new marketing and innovation director. Jordans said Welch had been appointed because the company was placing more importance on quality and innovation to...
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Muesli brand from a land down under
Australian cereal brand Carman’s is hoping to shake up the breakfast market with the launch of its muesli range in the UK.
Carman’s Original Muesli, available in 315 Asda stores from next week, is being positioned at the premium end of… -
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Southern Alps gets into snacking bars
Southern Alps is making its first foray into the snack bar arena in a bid to tap the growth of on-the-go healthy snacking.Slow Puck, which is rolling out now, contains the slow-dried fruit used in its fruit mixes and mueslis. The bars...
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Cold oats take the heat off instant cereal sector
Consumer demand for hot cereals is slowing down after years of growth - as a result of warmer winters and growing interest in cold oat cereals.The hot cereals category has fallen 1.9% in value to £100m over the past year, according to...
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Home-grown oats go into Co-op bars
The Co-operative Group has launched a range of cereal bars made with oats grown on its own farms. The products join a growing list of lines, including peas, pumpkin and onions, that have been repackaged and branded with the retailer's...
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Reader survey - 10th December 2007
All the independent retailers interviewed by The Grocer say they are feeling the bite of rising commodity costs. This year, major food and drink suppliers, including United Biscuits, Kellogg's and Premier Foods, have come forward to admit they have...
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Reader survey - commodity prices
All the independent retailers interviewed by The Grocer say they are feeling the bite of rising commodity costs.This year, major food and drink suppliers, including United Biscuits, Kellogg's and Premier Foods, have come forward to admit...
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Porridge added to Sugar Puffs range
The company behind the ailing Sugar Puffs cereal brand has added a porridge product as part of the new owner's strategy to reinvigorate the brand and inject "some fun" into the competitive hot cereals market. Honey Meltz from Honey...
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campaign trail - Kellogg's Rice Krispies
Kellogg's Rice Krispies will be encouraging families to have fun in the kitchen through an on-pack promotion beginning next month, supported through a multimillion-pound TV and press campaign. The special packs will feature baking ideas that...
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Kellogg's pushes into adult fruit snacking
Kellogg's is expanding into the adult fruit snacks sector for the first time as its plan to derive half of sales from outside cereals gathers pace. It is spending £4m next year on advertising its new FruitaBü range, which will initially...
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Kellogg's rapped for Special K advert
Kellogg's has been rebuked for "misleading" nutritional claims in a TV ad for Special K Sustain. The Advertising Standards Authority upheld a complaint from viewers about a voiceover claiming the product contained "extra protein and...
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we work together - Jenny Watson & Chris Wermann
Director of communications Chris Wermann works with nutritionist Jenny Watson at Kellogg's. Chris on Jenny We first met in Kellogg's Manchester offices two-and-a-half years ago, when we were getting to grips with the World Health Organisation's...