All Cereals & breakfast articles – Page 4
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NewsWholebake sells Deeside Cereals to Weetabix in turnaround attempt
Snack maker Wholebake has sold its own-label cereal business to Weetabix in a drive to simplify operations as part of a turnaround effort
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Range PreviewAt-home recipe box Christmas ranges new for 2023
From festive brunch hampers to all-out big day spreads, check out what’s new this December in the world of DTC
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Analysis & FeaturesFood retailers’ 12 trends of Christmas
The cost of living crisis may be ongoing, but retailers are tempting shoppers with high-end fare – from savoury profiteroles to posh brunches
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NewsQuaker transitions porridge pots to paper packaging
The pots feature new-look packaging designed to appeal to younger shoppers
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Events & AwardsThe Grocer’s New Product & Packaging Awards 2023: Breakfast & Brunch
The judges were unanimous in pronouncing La Boulangère’s latest croissant delicious
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NewsKestrel Foods launches Just Live a Little gluten-free granola
Batch-baked at Kestrel Foods’ gluten-free facility in County Armagh, the granolas contain wholegrain oats, fruit and nut butter
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NewsPremier Foods makes further breakfast move with £34m Fuel10K deal
Premier Foods is set to take on the big players in the breakfast aisles following the £34m acquisition of protein-focused challenger brand Fuel10K.
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NewsEnvironment Agency blamed for Lincolnshire farmland flooding
Henry Moreton, cereals farmer and NFU county vice chairman, had 150 acres of land flooded with some areas under as much as 15 feet of water
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Comment & OpinionClever Fuel10K acquisition can fuel growth and power ESG goals of Premier Foods
With its Fuel10K acquisition, Premier Foods is ready to do serious battle with Kellogg’s, Weetabix and Cereal Partners by taking a bite out of the breakfast market
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NewsCity snapshot: Premier Foods snaps up Fuel10K in £34m deal
Premier Foods has expanded its presence in the breakfast category with the £34m acquisition of protein brand Fuel10K
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NewsOatsu hits funding target as it prepares for major listings
Healthy breakfast start-up Oatsu has surpassed a £100k crowdfunding target as it prepares to launch overnight oats in Holland & Barrett and Co-op.
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NewsGut health brand Bio&Me adds gluten-free porridge pots
The breakfast pots were designed to offer a variety of plant-based ingredients believed to be beneficial to gut health
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NewsWeetabix plays up ‘home-grown’ wheat credentials with packaging refresh
The cereal giant has also launched a traceability website, allowing shoppers to find out more about its farms
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ProfilesMy food & drink job: Kristian Sharp, foodservice channel manager, Weetabix
’Growing up only 10 minutes away from the Weetabix factory as a child, I could always remember that delicious smell wafting across the garden’
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NewsAlpen relaunches Light cereal bars as Delight with ‘decadent’ options
The six-strong lineup includes Chocolate, Caramel & Shortbread; Raspberry Rocky Road; and Salted Caramel
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Category ReportGoing au naturel: Dairymen yoghurts & potted desserts category report 2023
As overall category volumes drop 7.4%, natural yoghurt has managed to stay in the black. What’s attracting shoppers?
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NewsModern Baker wins grant to develop healthier biscuits and ready meals
This is the sixth successive grant awarded to Modern Baker by Innovate UK in six years, bringing its total investment support to £4m
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NewsSt Pierre launches Belgian waffle multipacks into Asda
The launch will be supported with mass sampling, and a marketing campaign including influencer partnerships.
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NewsKellogg’s approves separation into two new companies
Kellogg’s has approved the separation of the cereal giant into two new separate companies, with a change of name and a new stock exchange listing
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Comment & OpinionPlain packaging on cereal? The obesity crisis is far more complex
Getting rid of cartoon characters, animations, vibrant colours, brand mascots and the like represents a slippery slope towards complete brand erosion, says Mike Coppen-Gardner, MD of SPQR Communications