All Cereals & breakfast articles – Page 42
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Five big British brands in new foreign hands
United Biscuits bought by US private equity companies Blackstone Group and PAI for £1.6bn in 2006HP Sauce bought from French company Danone in 1998 by US-based Heinz for £470m in 2005Weetabix bought by US private equity firm Lion...
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Letter of the week - Hope of a better model from EU
I am writing in relation to Weigh It Up! This is obviously a subject dear to Kellogg's heart as the FSA model categorises the majority of our products as HFSS (high fat salt sugar). Ironic when breakfast cereals have been scientifically and...
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Oat-based alternative to cream
A Swedish company that specialises in healthy foods based on oats is bringing out an oat-based replacement for cream.Oatly Alternative to Cream is cholesterol-free, low in saturated fat and low in calories. The product targets...
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Mornflake Wallace & Gromit
Securing one of the most popular licences around, Mornflake has endeavoured to ensure that Wallace & Gromit branded porridge oats appeal to children and taste great.Porridge oats have experienced huge growth over the past few years and...
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Campaign trail: Kellogg's is revamping its Fruit 'n Fibre
Kellogg's is revamping its Fruit 'n Fibre brand this month with new packaging and an advertising campaign in a bid to grow sales for the brand. Both the TV campaign and the revitalised packaging focus on the fruit content of the cereal....
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Campaign trail: Kellogg's is revamping its Fruit 'n Fibre brand
Kellogg's is revamping its Fruit 'n Fibre brand this month with new packaging and an advertising campaign in a bid to grow sales for the brand. Both the TV campaign and the revitalised packaging focus on the fruit content of the cereal....
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organic food
Buyers heading to the Organic & Natural Products stands will find food and drink that meets current demand for foods with added health benefits. Alara Wholefoods will be launching the first muesli with organic, gluten-free and Fairtrade...
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Cereal Killers
Kids have enjoyed Rice Krispies, Coco Pops and Sugar Puffs for years. Generations have grown up with the Honey Monster, Snap, Crackle and Pop and Tony the Tiger. With no ill effect to millions. But Britain's love affair with breakfast cereal is...
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Whole Foods buys Wild Oats
Whole Foods Market, which is set to open its first UK store in London this year, has acquired US grocery chain Wild Oats Market for $565m (£290m).Wild Oats Markets is a natural and organic food retailer, with 100 stores in 24 US states and...
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Confectionery gets bulk of promotional activity
The top ten branded activity chart shows Nestlé in first place with 23% of total promotional featured space activity, McVitie's second with 14%, Cadbury and Kellogg's sharing third with 11% and Weetabix taking fifth with 9%. The other brands...
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Tell them about the honey mummy - again
The Sugar Puffs Honey Monster is back as part of a £3m marketing push to promote honey's health credentials and establish the ailing brand as a better-for-you option.The iconic brand ambassador will mak e his first on-pack appearance...
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Cholesterol lowering targeted by Quaker
Quaker is pensioning off Windy Miller to focus its marketing activity on the health benefits of oats. In a £15m campaign that started this week, the company highlights oats' cholesterol-lowering health claims. The activity includes new...
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Campaign trail: Kellogg's Nutri-Grain cereal bar gets an equine brand ambassador in a new TV ad campaign
Kellogg's Nutri-Grain cereal bar gets an equine brand ambassador in a new TV ad campaign. A friendly horse praises the bars' grain content and manages to hold one in his hoof. Using the strapline, 'Nutri-Grain is yummy grains', the...
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The cereal brands keep on bowling for Britain
Cereal brands had a consistent presence on the featured space promotions sections across all retailers in 2006, with 2007 looking set to continue the trend. When looking back at the Promotrack data captured in 2006, Kellogg's had one or...
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Weetabix and Disney provide healthy start
The Weetabix Food Company has teamed up with Disney Consumer Products to sell two new cereals. Star Force, based on the Power Rangers characters, contains multigrain caramel-flavoured stars. Princess Stars feature Disney Princess characters and...
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The Grocer urges FSA to Weigh It Up!
Honey can no longer be advertised to children. Cheese is a definite no-no for kids and as for cornflakes, beware, you young ones - eating them will make you fat. Apparently.The Grocer launched its Weigh It Up! campaign in February,...
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Oats: the newest superfood
The cereals market has enjoyed steady growth in the last year, rising 4.1% to £1.24bn. This was helped considerably by the nation's ever-increasing appetite for better-for-you offerings. The hot cereals sector continues to be the key...
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Sainsbury's is putting its money where its mouth is
I fully endorse Bill Jordan's views on the need to 'develop a sustainable supply chain that fuels growth in UK-grown organic food and reassure people of the integrity of British food' ('Give farmers incentives to guarantee organic supply',...
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In Brief: Bee Movie promo; Higgidy additions; Hunger-stoppers
Bee Movie promo Honey Monster Foods has teamed up with Paramount DreamWorks' film Bee Movie for an on-pack promotion on Sugar Puffs to coincide with the film's launch on 14 December. Shoppers can win an XBox 360 and copy of the...
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Festive fare offers get into the swing of things
Grocery and alcohol were among the most promoted categories in the major supermarkets in the week ending 6 November in both branded and own label products. Kellogg's, Nestlé and Princes continued to be the most active in the branded...