All Cereals & breakfast articles – Page 42
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gda counter
Kellogg has put a Guideline Daily Amounts counter on its cereal packs.The bar chart shows how much a 30g bowl of the cereal contributes to the government’s GDA for calories, fat, salt, total sugars, fibre, calcium and iron.In addition to...
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Kellogg puts GDA tally on pack
Kellogg has put a new Guideline Daily Amounts counter on its cereals packs in a bid to appease criticism from the health lobby.The counter is in the form of a bar chart located on the front of pack above the Kellogg’s logo. The chart shows how...
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The Mooosli alternative
Dorset Cereals has launched Tooti Fruiti Mooosli – a healthy muesli especially for children.The product has no added salt, less than 1% added sugar, no colourings or preservatives and includes 35% real fruit. It’s also suitable for...
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Adderley takes over Kellogg multiple role
Kellogg has promoted Alison Adderley, its commercial manager in the multiples channel, to UK sales director. Adderley joined Kellogg’s foodservice business in 2000 and later moved to the multiples channel. She was promoted to her current role...
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Foreign Focus
>>What's new overseas?Product: Drink 'n' crunchCompany: KelloggCountry: USKellogg aims to tap into the trend of eating on-the-go with the launch of Drink ‘n Crunch in the US – a new convenient...
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PepsiCo’s new taste of health
PepsiCo UK is stepping up its innovation programme with plans to bring a raft of new products to market next year.Leading the way will be Quaker Seasons, a crispbread snack which is oven-baked so that it has a fat content of just 10%. Rolling...
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Rising Stars
>>a monthly look at the most promising newcomers in key grocery categories. This month: cerealsProduct: Rice Krispies Muddles Company: KelloggLaunch date: February 2004The total breakfast cereals market,...
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Frosties’ future not so g-rreat
Buyers fear Kellogg’s Frosties will now be walking a marketing tightrope following the brand’s first rap from advertising watchdogs. The brand suffered a potentially damaging blow this week after it was found guilty of exaggerating the sugar...
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Adult ready brek
Weetabix’s Ready Brek is growing up with its first adult variant.Ready Brek Seriously Oaty is thicker than the standard brand and has a greater taste of oats.The brand extension comes in three flavours – Original, Golden Honey and...
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Frosties slogan banned by ASA
The Advertising Standards Authority has banned the Kellogg’s Frosties brand from using the slogan “train hard, eat right and earn your stripes” due to its high sugar content.The agency considered that the slogan, used in a commercial,...
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Ready Brek grows serious for an adult market
Weetabix is giving Ready Brek its first adult makeover in a bid to tap into a more grown-up market.Ready Brek Seriously Oaty has a thicker texture and a greater taste of oats than the original Ready Brek to appeal to adult palates. The brand...
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Palmer is new Kellogg MD for UK and Ireland
Kellogg has appointed Tony Palmer as its new UK and Republic of Ireland managing director to continue the growth of the business. Palmer joined Kellogg in 2002 as vice president, innovation and then helped improve sales when he was promoted to...
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The Acid Test
>>consumers and buyers give their views on the latest launchesWeetabix chunkyfruit BarsFrom: WeetabixWeetabix Chunkyfruit Bars contain real fruit pieces and a traditional-style home-baked crust. They are available in...
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Kellogg’s vitamins banned in Denmark
Kellogg’s has been banned from adding vitamins to its food brands in Denmark, according to reports.Danish health officials have banned the addition of vitamins and minerals in Kellogg’s cereal, saying they could have a negative effect on the...
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Hit or Miss?
>>How is one of last year's top launches faring?Product: SpudzCompany: QuakerLaunch date: September 2003It looks like Quaker should have listened to buyers before it launched Spudz last year. If it had, the...
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Putting it in only to take it out again
from Mike Abrahams, Wild Oats Wholefoods (store), BristolSir; I was amused by your report last week on Monsanto, promoting GM technology as yet another solution to our panoply of health problems by putting Omega-3 genes into soya and...
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Spudz revamped as Snack-a-Jacks
Quaker has ditched its Spudz brand in favour of bringing the potato and rice-based snack firmly under the Snack-a-Jacks umbrella. Spudz was launched only last year with the backing of a £5m marketing campaign (The Grocer, August 2 2003, p54)...
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Team work knocksstores into shape
Kellogg brings in field marketing troops to ensure satisfactory instore compliance says Steve HemsleyThe fact Kellogg’s Corn Flakes was the only branded product available in every one of the 350 supermarket outlets visited during a...
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Team work knocksstores into shape
Kellogg brings in field marketing troops to ensure satisfactory instore compliance says Steve HemsleyThe fact Kellogg’s Corn Flakes was the only branded product available in every one of the 350 supermarket outlets visited during a...
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Manufacturers call for guidance but welcome realistic approach from FSA
Food manufacturers and retailers have welcomed the FSA’s recommendations but believe there is still work to do to make food signposting work. “The good thing about any review is that industry can now sit up and listen,” said Kellogg European...