All Cereals & breakfast articles – Page 43
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Weetabix makes a bar
Weetabix is finally to put its biggest brand’s name to a cereal bar. The fruit-filled Weetabix Chunkyfruit Bars, which contain real fruit pieces and a traditional-style home-baked crust, come in four varieties – apple, strawberry, blackcurrant & ...
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Müller’s Wood moves to head up Weetabix
The Weetabix group has recruited Ken Wood, MD of Müller Dairy UK, as chief executive officer, replacing Sir Richard George.Wood will preside over the development of breakfast brands such as Weetabix, Alpen, Ready Brek and Wheetos.He...
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Special K debuts are at the double
Kellogg is keeping up its rolling development programme behind its Special K brand with a double launch to add to the rapidly expanding portfolio. The cereals maker is adding a Special K Yoghurty variant to its boxed offerings and another...
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HM given a majestic role by Quaker
The Honey Monster is set for a starring role in Sugar Puffs’ first brand extension in its 50-year history. A new sweet honey flavoured crunchy cereal willtap into the popularity and heritage of the brand’s hairy icon, who was first introduced by...
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RHM recruits Grivvell to spur on Hovis
RHM has recruited Darren Grivvell as head of marketing for its Hovis bread range, replacing Simon Foster who moved to Manor Bakeries earlier this year.Grivvell moves from Quaker, where he held the same post, and joins the company at the...
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A million prize booty from Kellogg
Kellogg is aiming to squeeze some extra sales out of its fruit snacks range with its biggest ever promotion across Screamin’ Fruit Winders and Screamin’ Fruit Spurters.New special packs will feature a Fruity Booty instant-win promotion offering...
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Kellogg expands in Mexico
Kellogg has begun work on a new production facility in Toluca, Mexico on the back of strong demand for its snacks in the region.Kellogg boss Carlos Gutierrez said Toluca – the company’s third plant in Mexico – would extend its capability to...
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Special K gets savoury with npd
Kellogg has unveiled ambitious plans to move its Special K cereal brand into the savoury snacking market.Special K Lite Bites build on the brand’s heritage by targeting consumers looking for healthier snacking products.The crispy corn...
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Dealing aces from the pack
A comprehensive pack redesign can now lift sales as effectively as a TV ad campaign. Sean McAllister explores this vital part of marketing at point of purchaseWhether it’s the new K-lock on Kellogg’s boxes of Corn Flakes or the...
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Cereal company invests £20m in expansion plans
Jordans is pumping £20m into its business this year to support its rapid expansion in the cereals and snacks market.The bulk of the cash is due to be spent on a 63,000 sq ft warehouse and distribution centre in Biggleswade, Bedfordshire, which...
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Making a muddles
Kellogg has launched a ‘pre-biotic’ extension to Rice Krispies which it claims aids digestion.Rice Krispies Muddles contains inulin – a plant extract said to help the body produce ‘friendly’ bacteria.Rolling out now, Kellogg is...
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Rice Krispies puts kids into Muddles
Kellogg is aiming to bring an extra health dimension to breakfast cereals with a new ‘pre-biotic’ Rice Krispies extension that it claims boosts digestion.Rolling out now, Rice Krispies Muddles, which contains inulin – a plant extract said to...
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Kellogg’s acts on Looney Tunes
Kellogg’s is to join forces with Warner Brothers for a promotion to celebrate the return of Bugs Bunny and pals to the big screen in ‘Looney Tunes Back in Action’.Featuring on Frosties, Frosties Chocolate, Coco Pops, Coco Pops Crunchers and...
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Müller looks to McVitie’s corner
Yogurt giant Müller is in talks with biscuit maker McVitie’s after pulling the plug on its manufacturing deal with Kellogg. Müller Corner variants featuring popular cereals Rice Crispies,Coco Pops and Frosties will disappear from chillers at the...
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Team talk: Dorset Cereals
>>muesli company had small start but now sells to 50 countriesThe management behind muesli manufacturer Dorset Cereals are celebrating winning a contract with US retail chain Publix to supply 200 of its stores and are hoping to...
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FSA debate tackles child obesity
Gary Lineker must take a long, hard look at himself, Kellogg’s Tony the Tiger should be outlawed, fatty foods should be taxed and advertisers must become part of the solution.Those were just some of the heartfelt views voiced at this week’s...
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FSA debate tackles child obesity
Gary Lineker must take a long, hard look at himself, Kellogg’s Tony the Tiger should be outlawed, fatty foods should be taxed and advertisers must become part of the solution.Those were just some of the heartfelt views voiced at this week’s...
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News
Kellogg reshapes Corn Flakes pack
Kellogg is changing the shape of its iconic Corn Flakes box for the first time in the brand’s 97-year history.Rolling out next week, fans of the sunshine brand will have to get used to seeing a re-closable pack with a pointed top instead of...
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The PepsiCo challenge
PepsiCo’s Martin Glenn and Tom Kuzio explain how integration will deliver cross-category synergies. John Wood reportsAsk consumers what the link is between Walkers Snacks, Tropicana, Quaker Foods and PepsiCola and most would probably...
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PepsiCo reveals senior line up after integration
PepsiCo UK has unveiled its senior management changes following the integration of its four UK businesses, Walkers Snack Foods, Quaker Foods, Tropicana and Pepsi-Cola. Tom Kuzio, senior vice president – sales at Walkers, takes the same title...