All Cereals & breakfast articles – Page 44
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Machine goes green
Jordans Cereals plans to introduce The Green Machine retail brand following trials using the name on vending machines in schools.Jordans Cereals head of sales Barry Smethhurst said 100 schools now offered the vending machines which aimed to...
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Hicks, Muse acquires Weetabix
Dallas-based investment firm Hicks, Muse, Tate & Furst has moved into the premier league in the ambient grocery market after snapping up the country’s biggest cereal brand Weetabix to create a £1.75bn UK food business. And more acquisitions...
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Premier Foods buys Weetabix
Iconic cereal brand Weetabix – which also manufactures Alpen, Ready Brek and Weetos, has been bought by US venture capitalists Hicks, Muse, Tate & Furst for £642m. Hicks, Muse, Tate & Furst owns Premier Foods with household brands such as...
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Irish oats alternative
Irish porridge producer Flahavan’s has brought its brand to the UK mainland with the launch of Microwaveable Quick Oats in Tesco stores.The product, in resealable drums, takes two minutes to microwave and comes complete with a measuring...
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Foreign Focus
The Kellogg's brand name is appearing in chilled cabinets in Germany, with the launch of a twin-compartment cereal product.Kellogg's Fjølk & Corn Flakes comprises a portion of multi-grain Corn Flakes with a separate serving of "fjølk", which is...
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Kellogg puts on a Spurter
Kellogg is continuing its campaign to dominate the fruit snacks market with the arrival of Screamin’ Fruit Spurters.The fruit shapes, which come in single and multipack bags of assorted orange, strawberry, blackcurrant and apple varieties,...
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treading the board
Jerry Higgins, group sales promotion manager of Weetabix, and Andrew Marsden, category director of Britvic Soft Drinks, have been elected to the board of the Institute of Sales Promotion. The organisation represents UK promotional marketers. Diane...
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spudz sub-brand
Quaker is swelling the ranks of its successful Snack-a-Jacks range with a new sub-brand of potato and rice-based offerings called Spudz. n Rolling out next month, the new lines will be supported by a £5m marketing...
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Snack-a-Jacks spinoff
Quaker is adding a Spudz range to its Snack-a-Jacks portfolio in a bid to expand the brand’s appeal to men and children.The potato and rice-based products, which roll out from the beginning of next month, will be backed by a £5m marketing...
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Turbo push for Frosties
Kellogg’s is launching a three-pronged attack to support Frosties with a new product, a computer game offer and a campaign encouraging kids to learn new skills.All elements are backed by a TV and cinema ad until the end of next month....
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Squidgers come in wake of Winders
Mary Carmichael Kellogg is adding three crushed fruit-based products called Screamin' Fruit Squidgers to its snack portfolio. The launch continues Kellogg's strategy to stretch its brand beyond its usual breakfast cereal territory. It follows the...
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Squidgers come in wake of Winders
Kellogg is adding three crushed fruit-based products called Screamin’ Fruit Squidgers to its snack portfolio.The launch continues Kellogg’s strategy to stretch its brand beyond its usual breakfast cereal territory. It follows the success of...
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Kellogg's Longworth to head Quorn marketing
Rod Addy Marlow Foods has appointed Guy Longworth European marketing director for meat substitute brand Quorn, after the purchase of the company from AstraZeneca by Montagu Private Equity in May. Longworth's job will be to reinforce Quorn's...
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Kellogg's Longworth to head Quorn marketing
Rod Addy Marlow Foods has appointed Guy Longworth European marketing director for meat substitute brand Quorn, after the purchase of the company from AstraZeneca by Montagu Private Equity in May. Longworth's job will be to reinforce Quorn's...
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Fading ofthe label
Time was when, to most consumers, supermarket own label conjured up the image of plastic bags of muesli stamped with large black letters, cheap jam with even cheaper plain white labels, and a plethora of no-frills products which added about as much...
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Third helping for Kick Start
Mary Carmichael Kellogg is going back for a third helping of its controversial Kick-Start weight loss campaign to back Crunchy Nut Corn Flakes, Fruit n' Fibre and Special K cereal brands. Timed to coincide with interest in last-minute...
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Prestigious PepsiCo job for Martin Glenn
Martin Glenn, formerly the president of Walkers Snacks, has been promoted to the role of president of PepsiCo UK. This newly created division unites PepsiCo businesses Pepsi, Walkers Snacks, Tropicana and Quaker in the UK and Glenn will oversee...
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Tesco to recall own label fruit muesli
Tesco is to recall its Tesco Fruit Muesli 1kg following seven customer complaints due to the presence of nuts in the product.Tesco is to put up point of sale notices in stores to highlight shoppers to the nut/seed allergy warning for the...
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A ROUND-UP OF THE HOTTEST RECENT ACTION IN FMCG
WEETABIX NO 1 Weetabix has displaced Kellogg's Corn Flakes as the UK's favourite breakfast cereal according to The Grocer's Top Product Survey 2002. Figures from Information Resources, which compiles the data for the survey, show that annual...
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A ROUND-UP OF THE HOTTEST RECENT ACTION IN FMCG
record spend on a:m n McVitie's has lined up £12m, its biggest marketing budget to date, to support its new breakfast snacking range McV a:m. n The range includes single muffins, cereal bars, morning slices, muesli fingers, muffin...