All Cereals & breakfast articles – Page 46
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The launch of Winders in January last year signalled Kellogg
The long, flat, rolled-up strips of fruit-based confectionery were aimed squarely at six to 12-year-olds and were backed by a £6m launchpad including TV and magazine ads. The backing paper featured comic strip cartoons starring brand characters the...
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Kellogg's Crunchy Nut Corn Flakes Good Excuses
Created by: J Walter Thompson Launched: 2000 This gentle ad presented ordinary people indulging in an extra bowl of Crunchy Nut Corn Flakes at breakfast to the sound of Maurice Williams singing Stay (just a little bit longer). The captions spelt...
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McNeil Consumer Nutritionals brought cholesterol-reduction t
Made from a rice, oats and honey base, the bars come in in apricot, raisin and nut and milk chocolate chip and hazelnut variants and all have fewer than 100 calories. The company recommends two to three servings of Benecol each day to get the ...
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Hubbards Oranges
of St Clements Rsp: £2.29 for 750g This muesli baked in orange juice is new from New Zealand and is one of a range handled by London-based Retail Brands. Launched in April, it achieved its best sales of £11,000 in June. Average four-weekly sales...
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Seeds of Change
Breakfast Flakes Rsp: £1.49 for 250g Another organic variant from Seeds of Change, this time made from clusters of oats and crisped rice with maize and wheat flakes, raisins and red apple pieces. September was its best month, recording sales of...
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Nestlé Rowntree is offering consumers more chocolate for the
Sugar Puffs has teamed up with UCI Cinemas for a promotion aimed at creating monster' sales for the brand. The instantly redeemable cinema ticket promotion will give consumers a free UCI Cinema ticket voucher and is incorporated on to the back of...
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Snack-a-Jacks TV ads go for men
Quaker has earmarked £1.2m to support Snack-a-Jacks for the first 12 weeks of this year. The campaign kicks off on Monday (January 7) with sponsorship of GMTV's dieting feature, Inch Loss Island, followed by a new TV ad campaign. This moves away...
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The lightning pace of modern life means that snacking is on
And, despite increasing competition from categories such as cakes, biscuits and now cereals with the recent launch of Weetabix Crrrunch and Minibix in crisp style bags, bagged snacks continues to increase in value, by 2% this year. Walkers Crisps...
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Dailycer first in cereal snacks'
Sir; I read with interest your story on page 50 last week that Weetabix "bagged a first in snacks". This is incorrect as we at Dailycer launched the Big Cereal Company range of cereal snacks into Tesco and Sainsbury in October last year and also...
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Alpen gets flavoured
Muesli brand Alpen has been given three twists with the launch of Strawberry, Cappuccino and Blackberry & Apple flavours. The variations join the enduring Alpen portfolio with new pack designs. All come in 560g boxes, feature crisp wheat flakes,...
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Kellogg's caramel first takes both cereal and bar routes
Mary Carmichael Kellogg's is launching a limited edition Caramel Coco Pops this week amid criticism of the brand's nutritional value. The new baby comes as a boxed cereal and as a cereal bar the fastest growing breakfast sector. Unfortunately,...
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Weetabix: "Tidal Wave"
"I really like the Withabix/Withoutabix' ads on TV at the moment, because they are amusing and they deliver the branding cleverly. The one I like best is set on a beach with everyone running madly out of the water as someone shouts Tidal Wave'. It...
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Kellogg's Crunchy Nut gets Reddy for adult breakfast
Kellogg's has come over all grown up with the £2m launch of a new cereal aimed at adults. Based on Kellogg's top-selling adult brand Crunchy Nut Corn Flakes, Crunchy Nut Red also includes cranberry fruit pieces, almonds and yogurt flavour flakes....
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Kellogg (UK) Ltd
The Kellogg Building Talbot Road Manchester M16 0PU General Enquires 0161 869 2000 Web: www.kelloggs.co.uk Key personnel Managing director Michael Carey Sales director Kevin Jones Marketing director ...
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Quaker synergies for PEPSICO
US soft drinks and snack company PepsiCo's acquisition of Quaker Oats has brought cost savings of $400m, up from the $239m initially predicted. PepsiCo told analysts it would make the increased savings through lower purchasing costs as it exploited...
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New MD for Kellogg Nordics
Kellogg UK sales director Stephen Twaddell has been appointed managing director of Kellogg Nordics. The promotion, which takes effect from September 17, will make Twaddell responsible for the company's business in Denmark, Finland, Norway and...
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The Grocer focus on Scotland: Get yer oats
A first for the oatmeal market is a resealable 500g aluminium ring-pull can developed by Hamlyn's of Scotland. Originally created for the US, pinhead oatmeal is now available in this format in the UK and has been taken up by Tesco and Waitrose at an...
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Seeds of Change in cereal bars
Mars-owned organic brand Seeds of Change has added cereal bars to its expanding portfolio of organic products. They come in three varieties: chocolate & raisin, strawberry, and hazelnut & sultana. All are made with crisped rice and oats and are...
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Weetabix that keeps its crunch
Weetabix has developed a Crrrunch! variant which, it says, doesn't go soggy in milk. The new version of the UK's second biggest cereal brand consists of miniature Weetabix coated in honey and toasted. The company hopes it will also appeal to...
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Voice of Caroline Aherne is Just Right for £3m relaunch
Exclusive Mary Carmichael Kellogg's is lining up its marketing guns behind cereal brand Just Right for the company's most concentrated marketing campaign yet. The cereal giant has planned a £3m relaunch for the three-year-old brand that will...