All Cereals & breakfast articles – Page 47
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Winders to get TV ads
Kellogg's is poised to unveil the first advertising support for its new kids confectionery brand Real Fruit Winders. The TV ads, which break on June 4, will feature the three brand characters (related to the three product flavours): Strawberry...
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Explosive developments with Snap, Crackle and Pop
Kellogg's is capitalising on the snap crackle and pop' heritage of Rice Krispies by adding a sachet of pop dust inside packs. Rice Krispies are known for the noise they make when milk is added. When pop dust is sprinkled on, it will exaggerate the...
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Profile: Bill Jordan, W Jordan (Cereals)
The Blues Brother A youthful rock tour of the US inspired Jordan's chairman to build a business that's worth £50m. mary Carmichael reports Being a drummer in a blues band called the Cereal Killers is not a conventional qualification for the...
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Kellogg: out of home key to the future
Karen Dempsey Kellogg's is gearing up for a major out of home push with the launch of To Go Twinpots. The next step on from the Kell-Bowl concept (initially devised for foodservice), the Twinpot is designed for those who skip breakfast at home and...
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Kids framed by Pokémon
Pokémon is set to hit UK breakfast tables this week, as Kellogg launches a limited edition cereal featuring the popular characters. Pokémon Cereal combines mixed cereal loops with Pokémon shaped marshmallow pieces. Interactive packaging allows kids...
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Brandwatch profile: breakfast cereal
Top 15 brands advertised (by media) £k Jan '00 - Dec '00 Total Press Cinema Radio Outdoor TV Total 51,784 1,207 ...
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The Grocer 33: Price increase for Kellogg's
Kellogg has successfully implemented the first price hike for two years across its portfolio. The price of Corn Flakes had increased by 4p for a 500g pack at six of the chains visited in The Grocer 33 survey this week (p33). The hike pushes up the...
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International: Breaking news about the most exciting interna
Innovation in the beverage industry remains very high, with three innovative launches over the past month in terms of concept, packaging, ingredients or functionality. Quaker Oats has launched new packaging for its Gatorade sports drink. Gatorade...
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Kellogg's joins Müller for breakfast
Kellogg's and Müller have joined forces to create Müller Corners with Kellogg's Cereals which offers both companies the chance to extend into new categories. The three split pots have vanilla yogurt in the main pot and a helping of a Kellogg's...
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Oz employs his tastebuds to Jordans' benefit
Exclusive Mary Carmichael Food and drink connoisseur Oz Clarke is to front Jordans' new TV ad campaign as part of a £7m programme the company's biggest yet to support the brand's relaunch. The ads, which kick off on February 12 and run...
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Rooster's dawn
GF Lovell is bringing out a new cereal bar aimed at health conscious snackers. Rooster is made with oat flakes and crisped rice and comes in two variants: chocolate chip and apricot. It contains 3g of fat. Commercial director Stephen Angle said:...
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New products: Kellogg's is on a roll
Kellogg's is taking its first steps beyond the cereal category with the £6m launch of a kids fruit snack product. Real Fruit Winders are long flat strips of fruit based confectionery (containing 50% fruit) that come rolled up. Kids can peel them...
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Marketing: Kids' business
Kellogg Canada's Apple Jacks breakfast cereal has been marketed for children by children: Helen Gregory reports Kellogg Canada is certain that kids will like their relaunched breakfast cereal Apple Jacks, because kids themselves have relaunched...
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United States: Quaker rejects PepsiCo: will Coke enter the f
The value of Quaker Oats stock surged this week amid rumours Coke, Nestlé and Danone have the cereal and Gatorade sports drink firm at the top of their shopping lists. Earlier in the week, Quaker rejected a $13.7bn paper offer from PepsiCo. But...
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Apricot snack appeal for All-Bran
Kelloggs is extending its breakfast repertoire with apricot filled All Bran Bites. The new downsized variant on All-Bran cereal doubles as a daytime dry snack option. Kelloggs said its research indicated consumers wanted to eat bran for its health...
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That was the year that was 10
August 25, 1990. Kellogg's has spoken out about Aldi's ultra-low price for 500g boxes of its famous cornflakes. The German discounter sells them for 79p 6p less than its nearest competitor Kwik Save and far below the £1.06 retail reported in the...
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The Grocer Guide to Snacks (an advertising supplement)
Quaker: The saintly fat-free snack option Quaker Oats Bridge Road Southall Middlesex UB2 4AG Tel: 020 8574 2388 Key contactS Marketing manager Sally Powell Trade marketing manager Phil Norminton Impulse/convenience national account...
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Manufacturers: Kellogg/Quaker liaison rumours persist in the
Assurances from Quaker Oats chairman Robert Morrison that the cereals and snacks giant will continue to go it alone in a rapidly consolidating sector have not quelled persistent rumours a merger with Kellogg is on the cards. Fresh speculation...
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Cereals: Kellogg faces controversy over Vector
The launch next week of a controversial campaign for Kellogg could pave the way for the introduction of an equally controversial new product in the UK. Vector is a meal-replacement product in cereal form and contains vitamins, minerals, protein and…
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Shredded Wheat: The court is hard hearted
Cereal Partners has been fined £7,500 and ordered to pay £13,600 costs after being found guilty of misleading labelling on its Shredded Wheat breakfast cereal. After a trial at Shrewsbury Magistrates' Court it was ruled the company had made...