All Cereals & breakfast articles – Page 47
-
News
Rising Stars
>>a monthly look at the most promising newcomers in key grocery categories. This month: cerealsProduct: Rice Krispies Muddles Company: KelloggLaunch date: February 2004The total breakfast cereals market,...
-
News
Adult ready brek
Weetabix’s Ready Brek is growing up with its first adult variant.Ready Brek Seriously Oaty is thicker than the standard brand and has a greater taste of oats.The brand extension comes in three flavours – Original, Golden Honey and...
-
News
Frosties’ future not so g-rreat
Buyers fear Kellogg’s Frosties will now be walking a marketing tightrope following the brand’s first rap from advertising watchdogs. The brand suffered a potentially damaging blow this week after it was found guilty of exaggerating the sugar...
-
News
Frosties slogan banned by ASA
The Advertising Standards Authority has banned the Kellogg’s Frosties brand from using the slogan “train hard, eat right and earn your stripes” due to its high sugar content.The agency considered that the slogan, used in a commercial,...
-
News
Ready Brek grows serious for an adult market
Weetabix is giving Ready Brek its first adult makeover in a bid to tap into a more grown-up market.Ready Brek Seriously Oaty has a thicker texture and a greater taste of oats than the original Ready Brek to appeal to adult palates. The brand...
-
News
Palmer is new Kellogg MD for UK and Ireland
Kellogg has appointed Tony Palmer as its new UK and Republic of Ireland managing director to continue the growth of the business. Palmer joined Kellogg in 2002 as vice president, innovation and then helped improve sales when he was promoted to...
-
News
The Acid Test
>>consumers and buyers give their views on the latest launchesWeetabix chunkyfruit BarsFrom: WeetabixWeetabix Chunkyfruit Bars contain real fruit pieces and a traditional-style home-baked crust. They are available in...
-
News
Kellogg’s vitamins banned in Denmark
Kellogg’s has been banned from adding vitamins to its food brands in Denmark, according to reports.Danish health officials have banned the addition of vitamins and minerals in Kellogg’s cereal, saying they could have a negative effect on the...
-
News
Putting it in only to take it out again
from Mike Abrahams, Wild Oats Wholefoods (store), BristolSir; I was amused by your report last week on Monsanto, promoting GM technology as yet another solution to our panoply of health problems by putting Omega-3 genes into soya and...
-
News
Hit or Miss?
>>How is one of last year's top launches faring?Product: SpudzCompany: QuakerLaunch date: September 2003It looks like Quaker should have listened to buyers before it launched Spudz last year. If it had, the...
-
News
Team work knocksstores into shape
Kellogg brings in field marketing troops to ensure satisfactory instore compliance says Steve HemsleyThe fact Kellogg’s Corn Flakes was the only branded product available in every one of the 350 supermarket outlets visited during a...
-
News
Team work knocksstores into shape
Kellogg brings in field marketing troops to ensure satisfactory instore compliance says Steve HemsleyThe fact Kellogg’s Corn Flakes was the only branded product available in every one of the 350 supermarket outlets visited during a...
-
News
Spudz revamped as Snack-a-Jacks
Quaker has ditched its Spudz brand in favour of bringing the potato and rice-based snack firmly under the Snack-a-Jacks umbrella. Spudz was launched only last year with the backing of a £5m marketing campaign (The Grocer, August 2 2003, p54)...
-
News
Manufacturers call for guidance but welcome realistic approach from FSA
Food manufacturers and retailers have welcomed the FSA’s recommendations but believe there is still work to do to make food signposting work. “The good thing about any review is that industry can now sit up and listen,” said Kellogg European...
-
News
Weetabix makes a bar
Weetabix is finally to put its biggest brand’s name to a cereal bar. The fruit-filled Weetabix Chunkyfruit Bars, which contain real fruit pieces and a traditional-style home-baked crust, come in four varieties – apple, strawberry, blackcurrant & ...
-
News
Müller’s Wood moves to head up Weetabix
The Weetabix group has recruited Ken Wood, MD of Müller Dairy UK, as chief executive officer, replacing Sir Richard George.Wood will preside over the development of breakfast brands such as Weetabix, Alpen, Ready Brek and Wheetos.He...
-
News
Special K debuts are at the double
Kellogg is keeping up its rolling development programme behind its Special K brand with a double launch to add to the rapidly expanding portfolio. The cereals maker is adding a Special K Yoghurty variant to its boxed offerings and another...
-
News
HM given a majestic role by Quaker
The Honey Monster is set for a starring role in Sugar Puffs’ first brand extension in its 50-year history. A new sweet honey flavoured crunchy cereal willtap into the popularity and heritage of the brand’s hairy icon, who was first introduced by...
-
News
RHM recruits Grivvell to spur on Hovis
RHM has recruited Darren Grivvell as head of marketing for its Hovis bread range, replacing Simon Foster who moved to Manor Bakeries earlier this year.Grivvell moves from Quaker, where he held the same post, and joins the company at the...
-
News
A million prize booty from Kellogg
Kellogg is aiming to squeeze some extra sales out of its fruit snacks range with its biggest ever promotion across Screamin’ Fruit Winders and Screamin’ Fruit Spurters.New special packs will feature a Fruity Booty instant-win promotion offering...