All Cereals & breakfast articles – Page 48
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News
Kellogg rises to put the shine back in
Simon Mowbray Kellogg has vowed to put Corn Flakes back at the top of cereals fixture by throwing an "eight digit" figure behind a revamp of its most famous asset. The Grocer revealed last year (Top Products, December 14 2002) how Corn...
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A singular view of business
Denis Jordan's philosophy of selling goods as he would like to buy them at fair prices and accompanied by good service is probably the reason why he is still running his own store, D&J Jordan, after 30 years. Jordan's philosophy for his...
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Cereal thrillers are behind bars
Whoever said cereals were boring didn’t reckon with Weetabix. That trusted brand injected drama into the market by overtaking Kellogg’s Corn Flakes as the bestselling brand at the end of last year. It claims it was helped to the top of the...
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Cereal Partners
manufacturer Cereal Partners brand Cereal bars agency Saatchi and Saatchi budget undisclosed TV ads for the new cereal bar range based on the Cheerios, Golden Grahams and Nesquik brands feature a small boy dressing up as Elvis...
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Capespan starts muesli
Fruit supplier Capespan is moving into the ready-to-eat breakfast cereal market with the launch of a premium muesli range featuring fruit brand names. On shelf next week, all three products boast a 50% fruit content. Fyffes' Tropical Fruit...
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Press round-up
Weetabix has seen its profits fall for the third year in a row. Pre-tax profit fell 8% to £44.5m in the 53 weeks to August, despite a 3.5% rise in turnover to £361.6m. This was because of a 6% rise in costs due to higher costs of launching and...
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Weetabix elbows aside Corn Flakes
The Grocer's annual Top Products Survey is published today, with a share of surprises. Not least among them is the displacement of Kellogg's Corn Flakes as the nation's favourite breakfast cereal, its perennial rival Weetabix now claiming top...
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Death of Les Comley
One of the best known figures in the breakfast cereals sector has died from a heart attack. Les Comley was 60 when he retired in 2000 from Weetabix, where he was the main board director responsible for marketing and export. He joined in 1984 as...
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Hit or Miss?
Do breakfast table brands make the transition to snacking formats?Weetabix snubbed the craze for stretching breakfast table brands into cereal bars with the launch of two crispbag-style, snack-sized 40g packs in November last year.Inspired...
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beyblades spin
Kellogg's has launched a £1m in-pack promotion featuring new top kids' characters Beyblades. The Japanese spinning top figures are being tipped as the next big thing in the UK after securing a loyal following on the Cartoon Network channel. They...
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It’s GO for Soreen in bars
Fruity malt loaf maker Soreen is aiming to cash in on consumer demand for quick snacking with a new offering called GO.The cereal bars combine the attributes of Soreen’s regular offering with rice, malt, wheat and oats.Marketing...
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Multinational giant PepsiCo has plans to launch a raft of ne
The company, which already has a number of major brands in the UK such as Pepsi, Walkers and Tropicana, is looking to introduce a range of snack products it acquired with its purchase of Quaker Oats Company last year, as well as Gatorade, which...
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The Acid Test
>>consumers and buyers give their views on the latest launchesSpecial K Lite BitesFrom: KelloggKellogg is moving its Special K breakfast cereal brand into the savoury snacking market with this trio of corn snacks...
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UK firms in line for Sial
Food from Britain has signed up 69 British manufacturers to exhibit under its auspices at international trade show Sial in October. Companies represented will include Noon Products, G Costa, Weetabix, Walkers, Iceland, Stateside Foods, Calypso...
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Job of the week
Name: Michael Carey Position: managing director, UK and Ireland Company: Kellogg The job: Fox's Biscuits md Michael Carey replaces David Mackay, who transferred from Manchester to ...
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Weetabix and Alpen power up
Mary Carmichael Weetabix is dividing a £14m marketing budget between its Weetabix and Alpen cereals in a bid to turn them into power brands. Plans include new ads and a packaging redesign, as well as bringing smaller sub-brands under the banners....
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SALES ON A ROLL
Kellogg claims it is giving retailers the chance to "roll in the cash" with its biggest ever instant win promotion. The £1.5m giveaway on Real Fruit Winders is supported by a TV ad and more than a million instant win prizes. Beginning next month, ...
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The launch of Winders in January last year signalled Kellogg
The long, flat, rolled-up strips of fruit-based confectionery were aimed squarely at six to 12-year-olds and were backed by a £6m launchpad including TV and magazine ads. The backing paper featured comic strip cartoons starring brand characters the...
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Kellogg's Crunchy Nut Corn Flakes Good Excuses
Created by: J Walter Thompson Launched: 2000 This gentle ad presented ordinary people indulging in an extra bowl of Crunchy Nut Corn Flakes at breakfast to the sound of Maurice Williams singing Stay (just a little bit longer). The captions spelt...
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McNeil Consumer Nutritionals brought cholesterol-reduction t
Made from a rice, oats and honey base, the bars come in in apricot, raisin and nut and milk chocolate chip and hazelnut variants and all have fewer than 100 calories. The company recommends two to three servings of Benecol each day to get the ...