All Cereals & breakfast articles – Page 48
-
News
Dealing aces from the pack
A comprehensive pack redesign can now lift sales as effectively as a TV ad campaign. Sean McAllister explores this vital part of marketing at point of purchaseWhether it’s the new K-lock on Kellogg’s boxes of Corn Flakes or the...
-
News
Cereal company invests £20m in expansion plans
Jordans is pumping £20m into its business this year to support its rapid expansion in the cereals and snacks market.The bulk of the cash is due to be spent on a 63,000 sq ft warehouse and distribution centre in Biggleswade, Bedfordshire, which...
-
News
Making a muddles
Kellogg has launched a ‘pre-biotic’ extension to Rice Krispies which it claims aids digestion.Rice Krispies Muddles contains inulin – a plant extract said to help the body produce ‘friendly’ bacteria.Rolling out now, Kellogg is...
-
News
Rice Krispies puts kids into Muddles
Kellogg is aiming to bring an extra health dimension to breakfast cereals with a new ‘pre-biotic’ Rice Krispies extension that it claims boosts digestion.Rolling out now, Rice Krispies Muddles, which contains inulin – a plant extract said to...
-
News
Kellogg’s acts on Looney Tunes
Kellogg’s is to join forces with Warner Brothers for a promotion to celebrate the return of Bugs Bunny and pals to the big screen in ‘Looney Tunes Back in Action’.Featuring on Frosties, Frosties Chocolate, Coco Pops, Coco Pops Crunchers and...
-
News
Müller looks to McVitie’s corner
Yogurt giant Müller is in talks with biscuit maker McVitie’s after pulling the plug on its manufacturing deal with Kellogg. Müller Corner variants featuring popular cereals Rice Crispies,Coco Pops and Frosties will disappear from chillers at the...
-
News
Team talk: Dorset Cereals
>>muesli company had small start but now sells to 50 countriesThe management behind muesli manufacturer Dorset Cereals are celebrating winning a contract with US retail chain Publix to supply 200 of its stores and are hoping to...
-
News
FSA debate tackles child obesity
Gary Lineker must take a long, hard look at himself, Kellogg’s Tony the Tiger should be outlawed, fatty foods should be taxed and advertisers must become part of the solution.Those were just some of the heartfelt views voiced at this week’s...
-
News
FSA debate tackles child obesity
Gary Lineker must take a long, hard look at himself, Kellogg’s Tony the Tiger should be outlawed, fatty foods should be taxed and advertisers must become part of the solution.Those were just some of the heartfelt views voiced at this week’s...
-
News
Kellogg reshapes Corn Flakes pack
Kellogg is changing the shape of its iconic Corn Flakes box for the first time in the brand’s 97-year history.Rolling out next week, fans of the sunshine brand will have to get used to seeing a re-closable pack with a pointed top instead of...
-
News
The PepsiCo challenge
PepsiCo’s Martin Glenn and Tom Kuzio explain how integration will deliver cross-category synergies. John Wood reportsAsk consumers what the link is between Walkers Snacks, Tropicana, Quaker Foods and PepsiCola and most would probably...
-
News
PepsiCo reveals senior line up after integration
PepsiCo UK has unveiled its senior management changes following the integration of its four UK businesses, Walkers Snack Foods, Quaker Foods, Tropicana and Pepsi-Cola. Tom Kuzio, senior vice president – sales at Walkers, takes the same title...
-
News
Machine goes green
Jordans Cereals plans to introduce The Green Machine retail brand following trials using the name on vending machines in schools.Jordans Cereals head of sales Barry Smethhurst said 100 schools now offered the vending machines which aimed to...
-
News
Hicks, Muse acquires Weetabix
Dallas-based investment firm Hicks, Muse, Tate & Furst has moved into the premier league in the ambient grocery market after snapping up the country’s biggest cereal brand Weetabix to create a £1.75bn UK food business. And more acquisitions...
-
News
Premier Foods buys Weetabix
Iconic cereal brand Weetabix – which also manufactures Alpen, Ready Brek and Weetos, has been bought by US venture capitalists Hicks, Muse, Tate & Furst for £642m. Hicks, Muse, Tate & Furst owns Premier Foods with household brands such as...
-
News
Irish oats alternative
Irish porridge producer Flahavan’s has brought its brand to the UK mainland with the launch of Microwaveable Quick Oats in Tesco stores.The product, in resealable drums, takes two minutes to microwave and comes complete with a measuring...
-
News
Foreign Focus
The Kellogg's brand name is appearing in chilled cabinets in Germany, with the launch of a twin-compartment cereal product.Kellogg's Fjølk & Corn Flakes comprises a portion of multi-grain Corn Flakes with a separate serving of "fjølk", which is...
-
News
Kellogg puts on a Spurter
Kellogg is continuing its campaign to dominate the fruit snacks market with the arrival of Screamin’ Fruit Spurters.The fruit shapes, which come in single and multipack bags of assorted orange, strawberry, blackcurrant and apple varieties,...
-
News
treading the board
Jerry Higgins, group sales promotion manager of Weetabix, and Andrew Marsden, category director of Britvic Soft Drinks, have been elected to the board of the Institute of Sales Promotion. The organisation represents UK promotional marketers. Diane...
-
News
spudz sub-brand
Quaker is swelling the ranks of its successful Snack-a-Jacks range with a new sub-brand of potato and rice-based offerings called Spudz. n Rolling out next month, the new lines will be supported by a £5m marketing...