All Cereals & breakfast articles – Page 48
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Page 52 briefs
Nestlé has brought back Ian Botham as Shredded Wheat spokesman in an updated version of the Can you eat three?' ad. Bernard Matthews is launching fresh versions of children's frozen turkey products Dinosaurs and Drummers this month. Mixed...
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Kellogg in own label deal
US cereal giant Kellogg has broken with tradition and signed a deal to produce five cereals for German discounter Aldi under the Gletscher Krone brand. This is the first time in the company's history it has produced anything other than Kellogg's...
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Organics go mainstream
Whole Earth Foods, which claims to have pioneered organic food and healthy eating 30 years ago, has re-vamped its cereal range to appeal to more mainstream consumers. Organic Corn-flakes and Organic Muesli have been repackaged for a wider audience,...
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Freshlands gets fresh name in revamp
Freshlands is rebranding its three existing stores two Freshlands and one Wild Oats with its new Fresh & Wild name. The refurbishment will be carried out with the help of £10.5m of private equity and will be completed by April. The Wild Oats...