All Cereals & breakfast articles – Page 48
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Kellogg's Longworth to head Quorn marketing
Rod Addy Marlow Foods has appointed Guy Longworth European marketing director for meat substitute brand Quorn, after the purchase of the company from AstraZeneca by Montagu Private Equity in May. Longworth's job will be to reinforce Quorn's...
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Fading ofthe label
Time was when, to most consumers, supermarket own label conjured up the image of plastic bags of muesli stamped with large black letters, cheap jam with even cheaper plain white labels, and a plethora of no-frills products which added about as much...
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Third helping for Kick Start
Mary Carmichael Kellogg is going back for a third helping of its controversial Kick-Start weight loss campaign to back Crunchy Nut Corn Flakes, Fruit n' Fibre and Special K cereal brands. Timed to coincide with interest in last-minute...
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Prestigious PepsiCo job for Martin Glenn
Martin Glenn, formerly the president of Walkers Snacks, has been promoted to the role of president of PepsiCo UK. This newly created division unites PepsiCo businesses Pepsi, Walkers Snacks, Tropicana and Quaker in the UK and Glenn will oversee...
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Tesco to recall own label fruit muesli
Tesco is to recall its Tesco Fruit Muesli 1kg following seven customer complaints due to the presence of nuts in the product.Tesco is to put up point of sale notices in stores to highlight shoppers to the nut/seed allergy warning for the...
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A ROUND-UP OF THE HOTTEST RECENT ACTION IN FMCG
WEETABIX NO 1 Weetabix has displaced Kellogg's Corn Flakes as the UK's favourite breakfast cereal according to The Grocer's Top Product Survey 2002. Figures from Information Resources, which compiles the data for the survey, show that annual...
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A ROUND-UP OF THE HOTTEST RECENT ACTION IN FMCG
record spend on a:m n McVitie's has lined up £12m, its biggest marketing budget to date, to support its new breakfast snacking range McV a:m. n The range includes single muffins, cereal bars, morning slices, muesli fingers, muffin...
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Food firms’ top awards
Food and drink companies scooped a host of prizes at the presentation of the Queen’s Awards for Enterprise this week.In the international trade category, awards went to Jordans Cereals, Clearwater Hampers, edible pulse producer Maviga,...
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Complan's morning oats
Nutritional drink brand Complan is getting its healthiest round of support for 20 years with a £1m push. The brand, now controlled under a joint venture between Heinz and Saatchinvest, will benefit from national radio sponsorship, a new website,...
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V-10 moves off for a spin
Jordan Grand Prix is adding weight to the support behind its PPS spin-off Vodka V-10. Launched last year, the Formula One team is determined to increase the profile of the drink whose profits help to fund Jordan's activities on the Grand Prix...
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Kellogg rises to put the shine back in
Simon Mowbray Kellogg has vowed to put Corn Flakes back at the top of cereals fixture by throwing an "eight digit" figure behind a revamp of its most famous asset. The Grocer revealed last year (Top Products, December 14 2002) how Corn...
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A singular view of business
Denis Jordan's philosophy of selling goods as he would like to buy them at fair prices and accompanied by good service is probably the reason why he is still running his own store, D&J Jordan, after 30 years. Jordan's philosophy for his...
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Cereal thrillers are behind bars
Whoever said cereals were boring didn’t reckon with Weetabix. That trusted brand injected drama into the market by overtaking Kellogg’s Corn Flakes as the bestselling brand at the end of last year. It claims it was helped to the top of the...
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Cereal Partners
manufacturer Cereal Partners brand Cereal bars agency Saatchi and Saatchi budget undisclosed TV ads for the new cereal bar range based on the Cheerios, Golden Grahams and Nesquik brands feature a small boy dressing up as Elvis...
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Capespan starts muesli
Fruit supplier Capespan is moving into the ready-to-eat breakfast cereal market with the launch of a premium muesli range featuring fruit brand names. On shelf next week, all three products boast a 50% fruit content. Fyffes' Tropical Fruit...
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Press round-up
Weetabix has seen its profits fall for the third year in a row. Pre-tax profit fell 8% to £44.5m in the 53 weeks to August, despite a 3.5% rise in turnover to £361.6m. This was because of a 6% rise in costs due to higher costs of launching and...
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Weetabix elbows aside Corn Flakes
The Grocer's annual Top Products Survey is published today, with a share of surprises. Not least among them is the displacement of Kellogg's Corn Flakes as the nation's favourite breakfast cereal, its perennial rival Weetabix now claiming top...
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Death of Les Comley
One of the best known figures in the breakfast cereals sector has died from a heart attack. Les Comley was 60 when he retired in 2000 from Weetabix, where he was the main board director responsible for marketing and export. He joined in 1984 as...
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Hit or Miss?
Do breakfast table brands make the transition to snacking formats?Weetabix snubbed the craze for stretching breakfast table brands into cereal bars with the launch of two crispbag-style, snack-sized 40g packs in November last year.Inspired...
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beyblades spin
Kellogg's has launched a £1m in-pack promotion featuring new top kids' characters Beyblades. The Japanese spinning top figures are being tipped as the next big thing in the UK after securing a loyal following on the Cartoon Network channel. They...