All Cereals & breakfast articles – Page 6
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Category ReportCan bakers make premiumisation pay? Bread category report 2023
Brands are struggling in the cost of living crisis – especially in wrapped bread. But they are fighting back with savvy innovation
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NewsNestlé withdraws ‘nutritious’ claim in row with Henry Dimbleby over Kit Kat Cereal
Dimbleby, who stood down as a special government adviser in March over lack of action on reformulation, said marketing surrounding the product had been misleading
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NewsCereal Partners Worldwide pledges to reach net zero by 2050
The Nestlé-General Mills joint venture will improve areas of its supply chain including ingredients sourcing, packaging, energy efficiency and transport emissions
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Comment & OpinionGeorge meets Brits to sing the praises of New York’s bagels
George is over here – and he’s not particularly happy about it
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NewsMorrisons and Kellogg’s offer free breakfasts for families over Easter
The companies said they aimed to support families during the Easter holidays when many school breakfast clubs were unavailable
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ProfilesMy food & drink job: Lejla Damon, shopper marketing brand manager, Kellogg’s
‘Working with brands which were in my household growing up as a child has been an amazing experience’
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Category ReportWhy snack bars are in great shape: category report 2023
While rules on in-store merchandising have taken the wind out of HFSS snacks, makers of cereal and protein bars are fighting fit
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NewsNestlé adds Kit Kat Cereal to breakfast lineup
The product is billed as capturing the ‘essence of the original chocolate bar’
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NewsKellogg’s reaches gender parity goal ahead of 2025 target
‘Equity, diversity and inclusion are part of our culture and purpose, where everyone has a place at the table,’ said Kellogg’s
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NewsWafflemeister launches trio of ambient waffles into Waitrose
‘We want everyone to be able to buy our waffles and this entry into retail is the start of the journey’, it said
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NewsFull English breakfast 19% more expensive led by eggs and hash browns
Eggs are up by an average of 41% for a pack of six free-range
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ReportsWhy dessert cereal is taking off on TikTok
‘People are becoming more inventive with their choices’ in a trend that started during the pandemic
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Category ReportDo cereals need a Grenade? Cereals category report 2023
A new wave of cereal brands wants to do for breakfast what low-carb snack brand Grenade did for confectionery. Can they really do it?
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NewsKeep yoga mat additives out of bread flour, government urged
Chemical substances used in yoga mats are at risk of being sold in the UK from next year
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NewsKellogg’s adds non-HFSS Chocos cereal to Coco Pops offering
The NPD comprises curved, crunchy shells with ‘the same chocolatey taste’ as original Coco Pops
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NewsBakeAway debuts dairy-free pancakes using oat milk
OaYeah will debut with two products made with oat milk: a six-pack of Original crepes and a four-pack of ‘American-style’ Fluffy pancakes
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Analysis & FeaturesCereal 2022: Giants Kellogg’s and Nestle win against own label
Brands have fared better than own label cereals in the tough conditions of the past year, despite costing more
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Comment & OpinionAs cereals focus on health, can Kellogg’s new Crunchy Nut Salted Caramel thrive?
Rivals are working on HFSS-friendly options that promise a treat without a sugar hit
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NewsKellogg’s adds Salted Caramel Crunchy Nut cereal
It’s the first time Kellogg’s has adapted its ‘biggest cereal brand’ since its launch in 1980
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NewsPepsiCo opens oat testing lab in Cambridge
The lab, which has opened at the National Institute of Agricultural Botany in Cambridge, contains ’state-of-the-art’ facilities