All Cereals & breakfast articles – Page 6
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Comment & OpinionClever Fuel10K acquisition can fuel growth and power ESG goals of Premier Foods
With its Fuel10K acquisition, Premier Foods is ready to do serious battle with Kellogg’s, Weetabix and Cereal Partners by taking a bite out of the breakfast market
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NewsCity snapshot: Premier Foods snaps up Fuel10K in £34m deal
Premier Foods has expanded its presence in the breakfast category with the £34m acquisition of protein brand Fuel10K
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NewsOatsu hits funding target as it prepares for major listings
Healthy breakfast start-up Oatsu has surpassed a £100k crowdfunding target as it prepares to launch overnight oats in Holland & Barrett and Co-op.
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NewsGut health brand Bio&Me adds gluten-free porridge pots
The breakfast pots were designed to offer a variety of plant-based ingredients believed to be beneficial to gut health
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NewsWeetabix plays up ‘home-grown’ wheat credentials with packaging refresh
The cereal giant has also launched a traceability website, allowing shoppers to find out more about its farms
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ProfilesMy food & drink job: Kristian Sharp, foodservice channel manager, Weetabix
’Growing up only 10 minutes away from the Weetabix factory as a child, I could always remember that delicious smell wafting across the garden’
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NewsAlpen relaunches Light cereal bars as Delight with ‘decadent’ options
The six-strong lineup includes Chocolate, Caramel & Shortbread; Raspberry Rocky Road; and Salted Caramel
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Category ReportGoing au naturel: Dairymen yoghurts & potted desserts category report 2023
As overall category volumes drop 7.4%, natural yoghurt has managed to stay in the black. What’s attracting shoppers?
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NewsModern Baker wins grant to develop healthier biscuits and ready meals
This is the sixth successive grant awarded to Modern Baker by Innovate UK in six years, bringing its total investment support to £4m
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NewsSt Pierre launches Belgian waffle multipacks into Asda
The launch will be supported with mass sampling, and a marketing campaign including influencer partnerships.
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NewsKellogg’s approves separation into two new companies
Kellogg’s has approved the separation of the cereal giant into two new separate companies, with a change of name and a new stock exchange listing
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Comment & OpinionPlain packaging on cereal? The obesity crisis is far more complex
Getting rid of cartoon characters, animations, vibrant colours, brand mascots and the like represents a slippery slope towards complete brand erosion, says Mike Coppen-Gardner, MD of SPQR Communications
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NewsYoplait launches high protein Skyr Energy range with real fruit
It comes in two flavours: Strawberry & Blackcurrant and Mango & Passionfruit
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NewsMrBeast eyes entry into new categories including drinks
So far in the UK, the Feastables range is limited to chocolate bars
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Analysis & FeaturesThe unsettling link between climate change and the price of pasta
The commodity surged on the back of the Ukraine war. Now American and European crops are suffering from heatwaves and drought
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NewsSt Pierre recalls breakfast pastries due to mould fears
It has issued point-of-sale notices to its consumers, recalling 6 Pains Au Chocolat packs marked with several date codes
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NewsTetley owner enters breakfast cereals with muesli made from millet
Millet was a ‘nutritional and environmentally friendly crop that contributes to sustainable farming worldwide,’ said Tata Consumer Products
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NewsBiotiful Gut Health launches lower in sugar kefir range for kids
The kefir drinks range for children will feature two flavours: Strawberry & Banana and Peach & Pineapple
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Comment & OpinionKit Kat cereal and Corona Tropical are brand extensions too far
It is safer for brands to operate within their core proposition and expand only where relevant into adjacent spaces, says Jeremy Garlick, partner at Insight Traction
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NewsCampaigners call for child-friendly packaging ban on sugary cereals and yoghurts
While there were restrictions in place to prevent the ‘irresponsible advertising’ of HFSS foods, there was ‘an evident loophole’ regarding product packaging, said Action on Sugar