All Cereals & breakfast articles – Page 7
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Category ReportHow can brands liven up breakfast?
Brekkie’s back, with more people eating it than before Covid – but choices are changing, so suppliers need to work to stay relevant
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NewsThe Collective expands kids’ yoghurt range with Brekkie pouches
The yoghurt brand has announced its new Brekkie range designed to act as part of a healthy breakfast for children on the go
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Grocer 33Asda cheapest but Sainsbury’s and Tesco undercut with loyalty schemes
Sainsbury’s loyalty deals led to a saving of £9.60 this week
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NewsWet weather causing problems with UK harvest, growers warn
The damp and cold weather in July, caused by the jet stream being stuck to the south of the UK, has prompted challenges with the harvest of cereals and root vegetables
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NewsCereal crops decimated by Europe’s heatwave
The 2023 European cereal harvest is set to be its lowest since 2007, some 9.5% lower than the five-year average, while other weather-beaten commodities have also taken a hit
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ProfilesMy food & drink job: Martha Jensen, brand manager, Rude Health
‘Breakfast is my favourite meal so when I saw the role at Rude Health, I was hooked’
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NewsMoma Foods founder steps back following AG Barr acquisition
In a recent LinkedIn post, Moma Foods founder Tom Mercer wrote: ‘the time has come for me to pass the baton’
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NewsFuel10K sales soar as range expands
High-protein breakfast brand Fuel10K has posted huge growth to hit annual sales of £18.5m.
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NewsTesco free-from cereals hampered by availability issues
Every 300g and 350g breakfast cereal box SKU was out of stock as The Grocer went to press
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Range PreviewAldi’s Fakeaway McDonald’s dupes vs the real thing
See how your favourite fast food fix compares with Aldi’s dupe and the price difference that will make it taste so much better. Look away now Ronald
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NewsWeetabix partners with Disney on limited-edition cereals
The activity will be supported by in-store activations ‘to deliver an exciting shopper experience that drives sales’, said Weetabix
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NewsMornflake focuses on sustainability with Mighty Oats relaunch
The oats now follow a ’rigorous lifecycle mapping process’ including carbon neutral milling, zero production waste, and 100% recyclable packaging
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Comment & OpinionMad Women: talking heads doc looks at advertising’s sexist history
Shockingly sexist jingles were common in the era before women actually got involved in admaking
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Analysis & FeaturesDoes climate breakdown make more food shortages inevitable?
The climate crisis is the world’s biggest threat. So what is the future of the food supply if the worst-case scenarios come to pass? And what is being done to ensure that they don’t?
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Category ReportCan bakers make premiumisation pay? Bread category report 2023
Brands are struggling in the cost of living crisis – especially in wrapped bread. But they are fighting back with savvy innovation
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NewsNestlé withdraws ‘nutritious’ claim in row with Henry Dimbleby over Kit Kat Cereal
Dimbleby, who stood down as a special government adviser in March over lack of action on reformulation, said marketing surrounding the product had been misleading
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NewsCereal Partners Worldwide pledges to reach net zero by 2050
The Nestlé-General Mills joint venture will improve areas of its supply chain including ingredients sourcing, packaging, energy efficiency and transport emissions
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Comment & OpinionGeorge meets Brits to sing the praises of New York’s bagels
George is over here – and he’s not particularly happy about it
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NewsMorrisons and Kellogg’s offer free breakfasts for families over Easter
The companies said they aimed to support families during the Easter holidays when many school breakfast clubs were unavailable
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ProfilesMy food & drink job: Lejla Damon, shopper marketing brand manager, Kellogg’s
‘Working with brands which were in my household growing up as a child has been an amazing experience’