Channels reports, insight and analysis – Page 144
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Analysis & Features
Wrapped & Coated Fish
Lidl delivered great value for money with these £1.79 250g sole fillets.
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Analysis & Features
Muesli & Granola
Colourful and lively packaging drew many consumers to this muesli.
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Analysis & Features
Relishes & Chutneys
This 160g jar of cornichons (rsp: 99p) went down particularly well with consumers.
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Analysis & Features
Ambient & Chilled Soup
It was as much the packaging as the £1.99 price tag that attracted consumers to this chilled chowder.
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Analysis & Features
Fruit Juices
The first drink in this category ever to score the maximum 50 points in consumer tests…
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Analysis & Features
Ham Slices
Lidl’s 200g selection looked “attractive and luxurious”, according to consumers.
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Analysis & Features
Chocolate Confectionery
Consumers found the mousse filling in this £1.45 block bar innovative.
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Analysis & Features
Condiments
Our consumer panellists weren’t particularly impressed with the packaging of Lidl’s mustard…
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Analysis & Features
Continental Hard Cheese
A great Parmesan at a great price, said consumer panellists.
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Analysis & Features
Crisps
The sophistication of Lidl’s recipe for these crisps impressed our experts.
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Comment & Opinion
Morrisons must usher in pricing transparency quickly
It is incredible that Morrisons CEO Dalton Philips still looks the man most under the cosh in grocery…
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Analysis & Features
Quids in - will Tesco's Brand Outlet trouble the £-stores?
Tesco is confident its bigger and better pound zones will make a difference……
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Comment & Opinion
Morrisons has finally unleashed its bazooka
With Dalton Philips finally unleashing the proverbial bazooka, Morrisons is certainly going to be cheaper…