Channels reports, insight and analysis – Page 15
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Promotional Features
Why mobile coupons can power-up your next campaign
From introducing new products to rewarding loyal shoppers and building a database, find out how you can use mobile coupons to drive success into your next marketing campaign.
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Comment & Opinion
Can M&S learn to speak to a gen Z audience?
The second season of inside M&S sees the retailer attempting to broaden its appeal
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Big Interviews
Waitrose’s Nathan Ansell on pushing loyalty and value for money
Waitrose’s customer director Nathan Ansell on how he’s reviving its fortunes through ‘bold’ marketing, value for money, and a revitalised loyalty scheme
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Analysis & Features
Who won the Christmas ads in 2023? Our judges give their verdict on all the ads that matter
This year’s batch of festive ads has been rolling out the celebs aplenty. But which is the best?
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Comment & Opinion
Do loyalty schemes actually create loyal customers?
Customers choose you because they see you as the best option at the time – and they are happy to take any rewards given out, says Dr Tom Wormald, managing partner at Yonder Consulting
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Profiles and QandAs
My food & drink job: Olivia Slater, in-house designer, Field & Flower
Olivia says to get into food or design ‘start a food and recipe blog, design assets for brand you admire, create your own content on social, attend networking events and meet people’
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Webinars
WATCH: How to crack the online marketplace opportunity
Watch our webinar on demand to learn how wholesalers and retailers can take full advantage of the online marketplace in 2024. And find out how to to create a digital one-stop shop that offers greater choice and seamless service.
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Promotional Features
Theft prevention: how to protect products, people and profits
With the number of cases of theft growing in the UK, how can grocery retailers protect their businesses and create a safer shopping environment for their staff and consumers?
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Comment & Opinion
Forecourt fightback against fuel thieves onslaught is tough, but why?
A worryingly sharp rise in theft of petrol and diesel from forecourts is adding to the retail industry’s already seemingly inescapable crime problem.
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Comment & Opinion
Tony Blair’s call to tax junk food is more food illiteracy
Blair’s paternalistic solution to Britain’s bulging waistband is typical of prosperous liberals, says Joanna Blythman, food journalist and author of Swallow This
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Comment & Opinion
Four ways to win on food quality, not price
After the dominance of discounters, we are coming to a time when more minds are turning to quality, says Jeremy Garlick, partner at Insight Traction
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Comment & Opinion
Physical stores are vital to brand repositioning
The opportunity for physical retail lies in making emotional connections, says Ewald Damen, creative director and managing partner at Virgile & Partners
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Profiles and QandAs
My food & drink job: Jessica Smyth, senior buyer, Sainsbury’s
’I didn’t know buying was an option when I was searching career fayres at school’
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Long reads
What must new CEO Rami Baitiéh do to turn Morrisons around?
Everyone knows first impressions count, and it would seem new Morrisons CEO Rami Baitiéh is going all out to ensure he makes a good one
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Promotional Features
How alcohol manufacturers can fortify profitability and competitiveness
With grocery inflation decreasing, the economy shifting and the consumer landscape rapidly evolving, how can beverage manufacturers shift the focus from revenue growth to margin realisation?
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Comment & Opinion
Be part of the green alternative to Black Friday consumption
I am not saying consuming is bad, but we are clearly living beyond our (environmental) means
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Comment & Opinion
Why the Retail Crime Action Plan is just the beginning
The UK government’s Retail Crime Action Plan alone won’t eradicate the epidemic of aggressive behaviour against staff says Kara Ng, presidential fellow in organisational psychology, Alliance Manchester Business School
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Category Report
How Mexican is getting a new lease of life
The hype around the day of the dead holiday highlights a growing interest in more authentic Mexican cuisine and culture
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Analysis & Features
HGV driver shortages: how can another crisis be avoided?
The Great Driver Shortage of 2021 struck the industry hard, but it looks as though history could be about to repeat itself
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Analysis & Features
Who holds the power at Britain’s biggest supermarkets?
From established giants to emerging disruptors, billionaires to loyal ladder climbers. Journey through the boardrooms of the country’s leading supermarkets