All articles by Charles Wright – Page 2
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ProfilesDanone’s Tom Kerr on spiders, rollercoasters and split trousers
‘I’d love us to be able to make it even easier for shoppers to make educated decisions about the products they’re choosing’
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Range PreviewSainsbury’s challenges shoppers to taste the rainbow in new ready meal range
Sainsbury’s has launched a new line of 10 Taste the Difference ready meals, perfect for busy shoppers craving hearty meals without the kitchen prep
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Range PreviewLamb guard of honour and passionfruit martini panettone: Morrisons Christmas range 2024
Morrisons’ new meat cuts, party-friendly nibbles and free-from options aim to lure consumers ahead of the big Christmas shop
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ProfilesMy food & drink job: Katie McDaid, product developer, Cypressa
‘I wanted to make an impact, and being a small part in designing what people pop in their basket was very enticing’
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NewsWaitrose celebrates Great British sleuths in star-studded Christmas ad
Waitrose has gone sleuth this year, debuting its Christmas ad-cross-festive mystery campaign with a celebrity-packed whodunit plot
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NewsKindness in the spotlight in Amazon’s Christmas ad
Amazon’s advert follows the quiet journey of a theatre janitor whose hidden singing talent finds the spotlight
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NewsDawn French returns in M&S Christmas ad 2024
M&S is bringing back its Christmas Fairy voiced by comedian Dawn French – this time joining her character on screen
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NewsKevin the Carrot returns on a mission to save Christmas in Aldi’s 2024 ad
Kevin the Carrot is back, this time on a mission to save the spirit of Christmas itself from evil (bah) humbug sweets
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NewsOven mitts are back for singalong Morrisons Christmas ad 2024
Morrisons is bringing back last year’s singing oven mitt puppets for a new rendition of You Give a Little Love from Bugsy Malone
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NewsDriving Gnome for Christmas: Asda Christmas ad 2024
Asda is going big and going gnome in its punny Christmas ad campaign
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NewsLidl pulls heart-strings in Christmas ad 2024
Lidl is pulling heartstrings and focusing on the joy of sharing and giving back during the festive season
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NewsSainsbury’s bags Roald Dahl’s BFG for Christmas advert 2024
Sainsbury’s hopes to win hearts - and stomachs - this Christmas with family-favourite Big Friendly Giant
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ProfilesThe Curators’ Max Rees on jerky, Gary Lineker and digging in
Self-proclaimed ’Big Cheese’ of snacking brands Cheesies and The Curators talks ’digging in and get things done’
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ProfilesMy food & drink job: Francesca Harrison, marketing manager, Oato
‘Having a proactive and go-getting attitude is key, especially if you’re keen to go for challenger brands’
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Range PreviewChicken doughnuts and lobster mac & cheese: Aldi Christmas range 2024
Aldi is launching its largest-ever Specially Selected Christmas range, tapping into growing consumer demand for premium value
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Range PreviewSteaks, cakes and cod & chorizo bakes: new additions to Asda’s Exceptional range
Asda has introduced a full range of high-end steaks, seafood dishes and luxury dessert and bakery options into its premium range
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ProfilesDell’ Ugo CEO Sophia Cooke on musicals, Bangkok and Comic Sans
For National Pasta Day tomorrow, Sophie takes us on her journey from graduate fmcg buyer to watch buyer to fresh pasta brand CEO
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ProfilesMy food & drink job: Freya Weston, senior assistant brand manager, Babybel
’Instead of a normal cover letter, I put my key achievements on to The Laughing Cow packaging as the header’
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ProfilesSaputo’s Christopher Owen on Sheese, kisses and compulsory pilates
The plant-based head of marketing for brands like Sheese and Cathedral City shares how he dreams of a Taylor Swift endorsement
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ProfilesMy food & drink job: Theo Richardson, category executive, Tony’s Chocolonely
’There aren’t many typical days at Tony’s’ says Theo, sharing insight into his data analysis role at the ethical chocolate brand