All articles by Claire Nuttall – Page 3
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Comment & OpinionIs your brand a health charlatan or a champion?
Only the elite healthies can truly decipher what’s in food and drink products these days…
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Comment & OpinionAway with austerity NPD
Last week in the Grocer, it was reported that back in 1988, branded NPD more than doubled…
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Comment & OpinionFinding the real innovation gap
Coca-Cola’s launch of a new 250ml can to address the impulse slump and the needs of c-stores shows commercial insight…
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Comment & OpinionVenture brands need nurturing
Will lack of culture and love be the Achilles heel for venture brands?…
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Comment & Opinion
Gü's story shows why brand NPD needs to be given a chance
It is high time more retailers started to improve the way they use data to forecast the future of young brands…
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Comment & Opinion
Only service will build true loyalty
Remember Cheers, the bar where ‘everybody knows your name’?…
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Comment & Opinion
Foreign-owned brands - so what?
When a ‘great British name’ is sold to a foreign owner, there is usually a momentary twinge of regret…
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Comment & Opinion
After horsegate, value products need better values
No surprise that 15% of 6,221 consumers interviewed by Kantar said they would think twice about buying value ranges…
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Comment & Opinion
Lessons from HMV's demise
Brands must put innovative new digital marketing and channel strategies higher on the marketing and business agenda….
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Comment & Opinion
The pockets of innovative genius at this year's Sial
I came away from Sial questioning how genuinely inspiring I had found the show….
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