Archive of all Coca-Cola articles – Page 20
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Analysis & FeaturesCoca-Cola European Partners 'set to fire up new era of NPD'
Last week’s €28bn mega-merger could help drive greater brand development away from Coca-Cola’s core carbonated products
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NewsCoke hikes prices to combat strong dollar
Coca-Cola has increased profits thanks to rising prices in the US and Latin America
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NewsCoca-Cola Enterprises reveals plans to slash 10% of calories by 2020
Coca Cola Enterprises has announced plans to cut calories across its entire portfolio by 10% in the next five years.
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NewsCoca-Cola rolls out new 'one brand' TV ad
Coca-Cola has launched the second TV ad under its ‘one brand’ marketing strategy.
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NewsFifa arrests: sponsors Coca-Cola, AB InBev and McDonald's express concern
Key sponsors issue statements regarding ongoing controversy which has seen nine Fifa officials arrested
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NewsCoca Cola starts 'one brand' strategy with new ad campaign
Created by Ogilvy Amsterdam, the ad is called What Are You Waiting For and is designed to encourage consumers to ‘choose happiness’
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Analysis & FeaturesSmaller players can still prosper in tough grocery market
Much of the commentary around the relationship between grocer and supplier has focussed on the supermarkets squeezing unreasonable terms from under-pressure manufacturers. But this is not necessarily the case.
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Comment & OpinionCoca-Cola's commitment to choice in health debate
The VP of Coca-Cola Enterprises GB speaks out on the iconic soft drink’s rebranding
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NewsTesco squares up to CCE as it pulls Schweppes lines
A dispute over prices between Tesco and Coca-Cola Enterprises has seen 25 soft drinks lines pulled from the supermarket’s shelves
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Comment & OpinionCoca-Cola's rebrand: The experts have their say
With the move to bring together the design of four Coke varieties, has one of the world’s most famous brands taken a misstep?
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NewsMarketing shake-up brings all Coca-Cola variants under single brand
Coca-Cola has unveiled a radical marketing shake-up that will bring its four sub-brands under a single umbrella brand.
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NewsElvis and Marilyn pucker up for Coke Contour bottle ads
Coca-Cola is marking the 100th anniversary of its Contour bottle with a marketing push
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NewsInnocent consolidation hurts Coca-Cola's European results
The consolidation of the Innocent juice and smoothie business impacted The Coca-Cola Company’s financial performance in Europe last year. The company said the consolidation of Innocent unfavourably hit operating margins because of the higher cost structure associated with finished goods businesses and because of Coca-Cola’s level of ...
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Analysis & Features3G lines up latest mega-deal
3G Capital is eyeing up its latest F&B targets but which is the best fit?
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News1,800 jobs at risk as Coca-Cola cuts continue
Coca-Cola is set to swing the axe this year as it continues to try and cut its way to growth with up to 1,800 of its workers…
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NewsCoca-Cola and SABMiller combine African soft drinks bottling operations
Coca-Cola, UK-listed brewer SABMiller and Gutsche Family Investments, the majority owners of in Coca-Cola Sabco, will form a new joint soft drinks bottling venture across 12 African countries.
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Analysis & FeaturesAre soft drinks the next battle ground for the global brewers?
SABMiller cause a stir in September when news broke in was exploring a bid for Heineken amid suggestions it was seeking to defend itself from the advances of AB InBev.
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NewsCoke and Unilever adopt new Dunnhumby research tool
Coca-Cola and Unilever are among the first companies to use a new research tool from tech specialist Dunnhumby…
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Comment & OpinionFmcg brands hold their own on powerhouse list
Brand consultancy Interbrand today released its annual list of the world’s 100 most valuable brands
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Comment & OpinionDoes Coke Life make Coca-Cola big, bad and stupid?
Has the obesity and sugar debate turned Coca-Cola into the company we all love to hate? asks Karen Connell.