Archive of all Coca-Cola articles – Page 22
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NewsSchweppes targets young adult crowd with new mixers
Coca-Cola Enterprises has extended its Schweppes mixer portfolio as part of a revamp to attract younger adults…
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NewsCoca-Cola to beef up marketing spend as global sales dip
Coca-Cola is responding to a dip in sales with a boost in media spend and a diversification into new areas – including a cold-beverage home dispenser.
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NewsIndie fury as Coke 1.75l bottle format goes into supermarkets
Coca-Cola Enterprises’ decision to make 1.75-litre its standard large-format bottle across all channels has been blasted…
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NewsCCE replaces two-litre Coke bottles with 1.75
Coca-Cola is axing its two-litre bottles of Coke as part of what it claims is its biggest range shake-up in 30 years…
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Comment & OpinionHorizon's shocking revelations about sugar and fat. Not!
Sugar v fat? A question I always answer by enjoying a Coca-Cola with my pizza, just to be on the safe side…
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NewsSugar-free Coke Zero urges shoppers to ‘Just Add Zero’
Coca-Cola Enterprises has announced a three-month push for its no-sugar Coke Zero.
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NewsAspartame poses no health risks, says EFSA
The artificial sweetener aspartame poses no health risks at currently approved consumption levels, according to a report by the European Union’s food safety watchdog released today.
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Comment & OpinionWhy Coke rethought its content marketing
The Content Marketing Association asked me what it took for us to rethink The Coca-Cola Company’s approach to content mark…
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NewsCoca-Cola 250ml cans hit five million mark
CCE says it has sold almost five million 250ml Coca-Cola cans since it launched them in July…
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NewsMonster Energy guns for gamers with Call of Duty promo
CCE has set its sights on Britain’s gamers by linking up with what is set to be the biggest video game launch of the year…
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NewsOcado delivers Coca-Cola named bottles with personal touch
Fans of Coca-Cola’s new personalised bottles can now order their chosen name from Ocado.com…
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NewsCoke exercise ad banned for misleading consumers
Coca-Cola’s new anti-obesity push suffered an embarrassing blow today after the UK’s advertising watchdog ruled its new TV campaign was misleading to consumers about how difficult it was to burn off calories from a can of Coke.
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Comment & OpinionFinding the real innovation gap
Coca-Cola’s launch of a new 250ml can to address the impulse slump and the needs of c-stores shows commercial insight…
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NewsCoke tackles impulse slump with 250ml can
Coca-Cola is being rolled out in a new slimline 250ml can as CCE attempts to stem a decline in impulse purchases of soft drinks.
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Analysis & Features
Cheap cola multipacks add to pressure on impulse players
Shoppers have been able to make big savings on cola multipacks in supermarkets in the past year…
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NewsCoca-Cola adds another 100 names to personalised bottles
Coca-Cola is launching the next stage of the Share a Coke campaign it kicked off with the rollout of Coke bottles carrying individual names.
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NewsTesco and Coca-Cola launch campaign for at-home recycling
Coca-Cola Enterprises and Tesco are launching a major campaign to boost household recycling.
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Comment & Opinion
Does Coke campaign signal an era of mass personalisation?
You have to be brave to remove the logo from your products on the supermarket shelf…
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NewsCoca-Cola believed to be among suppliers set to adopt hybrid labelling scheme
The government has won the backing of a series of major UK suppliers for its new hybrid front-of-pack labelling system…
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NewsCoca-Cola’s secret recipe leaked – yet again
Alarm bells must have been ringing at Coca-Cola Towers this week – with not one but two alleged leaks of the fizzy stuff’s famous secret recipe.