Coca-Cola news and analysis – Page 23
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Comment & OpinionWhy Coke rethought its content marketing
The Content Marketing Association asked me what it took for us to rethink The Coca-Cola Company’s approach to content mark…
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NewsCoca-Cola 250ml cans hit five million mark
CCE says it has sold almost five million 250ml Coca-Cola cans since it launched them in July…
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NewsMonster Energy guns for gamers with Call of Duty promo
CCE has set its sights on Britain’s gamers by linking up with what is set to be the biggest video game launch of the year…
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NewsOcado delivers Coca-Cola named bottles with personal touch
Fans of Coca-Cola’s new personalised bottles can now order their chosen name from Ocado.com…
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NewsCoke exercise ad banned for misleading consumers
Coca-Cola’s new anti-obesity push suffered an embarrassing blow today after the UK’s advertising watchdog ruled its new TV campaign was misleading to consumers about how difficult it was to burn off calories from a can of Coke.
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Comment & OpinionFinding the real innovation gap
Coca-Cola’s launch of a new 250ml can to address the impulse slump and the needs of c-stores shows commercial insight…
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NewsCoke tackles impulse slump with 250ml can
Coca-Cola is being rolled out in a new slimline 250ml can as CCE attempts to stem a decline in impulse purchases of soft drinks.
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Analysis & Features
Cheap cola multipacks add to pressure on impulse players
Shoppers have been able to make big savings on cola multipacks in supermarkets in the past year…
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NewsCoca-Cola adds another 100 names to personalised bottles
Coca-Cola is launching the next stage of the Share a Coke campaign it kicked off with the rollout of Coke bottles carrying individual names.
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NewsTesco and Coca-Cola launch campaign for at-home recycling
Coca-Cola Enterprises and Tesco are launching a major campaign to boost household recycling.
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Comment & Opinion
Does Coke campaign signal an era of mass personalisation?
You have to be brave to remove the logo from your products on the supermarket shelf…
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NewsCoca-Cola believed to be among suppliers set to adopt hybrid labelling scheme
The government has won the backing of a series of major UK suppliers for its new hybrid front-of-pack labelling system…
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NewsCoca-Cola’s secret recipe leaked – yet again
Alarm bells must have been ringing at Coca-Cola Towers this week – with not one but two alleged leaks of the fizzy stuff’s famous secret recipe.
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NewsIn the latest Coca-Cola promo, names are the game
Coca-Cola is launching a massive brand personalisation campaign…
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NewsCoca-Cola Enterprises to cut 288 jobs at six sites
Coca-Cola Enterprises has confirmed it is to let go of 288 jobs – a move described as a “devastating blow” by the Unite union.
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Analysis & FeaturesDo new Coke ads convince that it cares about obesity?
Three experts rule: impressive altruism or just saccharine PR?…
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Analysis & FeaturesCoke continues deal drive to make up for Olympic year fiasco
Coca-Cola has admitted it was caught on the hop by its rivals’ strong Olympic year promotional activity in 2012…
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NewsCoca-Cola exempted from Australian recycling container tax
The Coca-Cola Co has insisted it “fully supports” recycling – despite winning a court bid making it exempt from a tax…
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NewsSoft drink big players urge voluntary action to cut calories
Soft drink giants are calling on smaller companies to voluntarily slash calories from their products – before they are for…
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NewsCoca-Cola unveils anti-obesity ads and stevia Sprite drink
Coca-Cola is kicking off a major anti-obesity push with a new advert and the replacement of Sprite with a low-calorie stevia version.