Archive of all Coca-Cola articles – Page 23
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News
In the latest Coca-Cola promo, names are the game
Coca-Cola is launching a massive brand personalisation campaign…
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News
Coca-Cola Enterprises to cut 288 jobs at six sites
Coca-Cola Enterprises has confirmed it is to let go of 288 jobs – a move described as a “devastating blow” by the Unite union.
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Analysis & Features
Do new Coke ads convince that it cares about obesity?
Three experts rule: impressive altruism or just saccharine PR?…
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Analysis & Features
Coke continues deal drive to make up for Olympic year fiasco
Coca-Cola has admitted it was caught on the hop by its rivals’ strong Olympic year promotional activity in 2012…
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News
Coca-Cola exempted from Australian recycling container tax
The Coca-Cola Co has insisted it “fully supports” recycling – despite winning a court bid making it exempt from a tax…
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News
Soft drink big players urge voluntary action to cut calories
Soft drink giants are calling on smaller companies to voluntarily slash calories from their products – before they are for…
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News
Coca-Cola unveils anti-obesity ads and stevia Sprite drink
Coca-Cola is kicking off a major anti-obesity push with a new advert and the replacement of Sprite with a low-calorie stevia version.
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Comment & Opinion
Over-cautious OFT will hamper growth
With a tough underlying market and in the face of pressure from the multiples…
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Comment & Opinion
Can Innocent maintain momentum without its founders?
There’s more to grocery than contamination and fraud. I want to turn my attention to more innocent matters…
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News
Coca-Cola to increase Innocent stake to more than 90%
Coca-Cola is set to increase its share in Innocent Drinks to more than 90%, as the smoothie-maker’s founders step away from the day-to-day running of the business.
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News
CCE plans to axe up to 5% of GB workforce in commercial shake-up
Coca-Cola Enterprises has confirmed it plans to axe 240 jobs – just over 5% of its GB workforce…
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Analysis & Features
Sugar: now a big fat problem for the soft drinks industry?
Under growing assault from the government and health bodies, suppliers will have to work far harder on finding answers…
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News
Coca-Cola takes on Pepsi with post-Olympic promotional push
Coca-Cola has embarked on a promotional blitz against arch-rival Pepsi in the wake of a disappointing Olympics…
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News
Indies blast Coke's move to ditch 2-litre from c-stores
C-store operators have given a frosty reception to Coca-Cola Enterprises’ new 1.75-litre bottle for convenience…
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News
CCE to sweeten Vitaminwater brand with stevia blend
Coca-Cola Enterprises is introducing stevia across its Glacéau Vitaminwater range…
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Analysis & Features
Why was the Olympics such a washout for Coca-Cola?
Coca-Cola splashed out £50m with the aim of turbocharging its soft drink sales. So why did it lose sales to Pepsi?
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News
FDF Community Partnerships Awards honour industry achievements
Mars Food UK, Unilever and Coca-Cola Enterprises were among the winners at the Food and Drink Federation’s Community Partnerships Awards, which took place at Shakespeare’s Globe in London yesterday.A total of 25 trophies were awarded across a range of categories, with Mars Food UK picking up the FDF Presidents’ Award. ...
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News
Fizzy drinks and flat sales in China dominate City news
It’s been a big week for soft drinks businesses, including results from both The Coca-Cola Company and PepsiCo…
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Analysis & Features
Green giants?
They all say they’re cutting their hefty environmental footprints. But just how green are grocery’s heavyweights?
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News
Coca-Cola falls into line over On-Pack Recycling Label
Coca-Cola Enterprises has agreed to add the widely used On-Pack Recycling Label (OPRL) to its bottles for the first time…