Archive of all Coca-Cola articles – Page 24
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Analysis & FeaturesWhy Olympic sponsorship is a marathon, not a sprint
Some Olympic sponsors are losing market share despite massive outlay - but does that mean they have been run off the track?
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NewsCoca-Cola reorganisation prompts CEO succession talk
Coca-Cola has unveiled a new operating structure in a move being closely watched for clues to the company’s future leadership.
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NewsCoke promotes hard - but Pepsi stays in the race
Pepsi is keeping the pressure on Coca-Cola in the final leg of the Olympic Games build-up.
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ProfilesCoca-Cola's Team GB unites for the big push
It’s taken years of planning and teamwork to match any Olympian feat to come. We talk to Coke’s Simon Baldry and Jon Woods.
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NewsSodaStream targets Olympians with can-bashing eco stunt
SodaStream is targeting athletes and visitors in Britain for the Olympics with a display claiming to show the environmental impact of the soft drinks industry.
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Analysis & FeaturesCoca-Cola delivers and inspires on the sustainability front
Coca-Cola Enterprises impressed judges with the “very strong consumer engagement” at the heart of its new sustainability plan: Deliver for Today Inspire for Tomorrow.
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NewsCoca-Cola pushes on relay route
Coca-Cola Enterprises has claimed independent retailers can increase soft drinks sales by a quarter if they tweak their displays…
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NewsDefra wants soft drinks CO2 roadmap
The soft drinks industry is working with the government to develop a new roadmap for slashing the 7.8 million tonnes of greenhouse gas…
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Coca-Cola rubbishes Monster takeover rumours
Coca-Cola has poured cold water on speculation it could be lining up a takeover of energy drinks producer Monster.
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News
Grocery world news 28 April 2012
Walmart is conducting a “comprehensive investigation” following allegations of corruption in Mexico.
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Analysis & FeaturesWill big brand advertising really click on Facebook?
Ahead of its IPO, Facebook is wooing brands in a bid to boost its revenues. But will users like marketing clogging up newsfeeds?
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NewsIt's a Deal: big names agree calorie pledges
A host of retailers, wholesalers and suppliers have pledged to launch new low-calorie ranges and reformulate up to a third of their products…
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Analysis & FeaturesDo Brits really care about buying British?
Our exclusive research reveals which brands consumers think are the biggest names in UK fmcg, and what they have voted Britain’s most iconic food and drink.
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Coke and Pepsi in recipe change
Coca-Cola and Pepsi have changed the ingredients in their US soft drinks to avoid having to put a cancer warning on packs.
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NewsMark Ronson and Katy B move to the Olympic beat
Coca-Cola has launched its global Olympic ad campaign ‘Move to the Beat’, fronted by music producer Mark Ronson, singer Katy B and a number of Olympic athlete hopefuls.
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NewsRevamped Coke app urges people to trace CO2 footprints
A new version of the Trace Your Coke web app lets consumers work out how their own actions affect the carbon footprint of their drink.
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CCE spruces up its juice drinks with new formats and flavours
Coca-Cola Enterprises is shaking up its Appletiser, Ocean Spray and Capri-Sun franchise brands.
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Analysis & FeaturesBring back a brand
Why do some retro comebacks work, while other revivals bomb? Which are most ripe for resurrection?
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NewsBoots goes global with Coke-branded cosmetics
Coca-Cola branded cosmetics feature in a new collection of international beauty products launched at Boots.
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NewsSoft drinks brands eye growing gamer sector
Soft drinks brands including Coke Zero are battling for the hearts - and trigger fingers - of UK game players.