Archive of all Coca-Cola articles – Page 26
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NewsFDF’s Hunt takes up GB communications role with Coca-Cola
Julian Hunt is leaving his role as communications director of industry body the Food and Drink Federation after more than four years to join Coca-Cola Enterprises. Hunt, a former editor of The Grocer, will leave his post in early February...
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NewsUnited Biscuits wins clutch of FDF awards
United Biscuits fought off some stiff competition in this year's FDF Community Partnership Awards to scoop several gongs. UB earned a gold award for its work in the environment with its Achieving Sustainability programme, alongside gold...
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NewsWhy is the UK so rubbish at recycling? Try the label for size
The industry derided Bill Bryson’s call to bring back a bottle deposit scheme, but does it have better alternatives to boost recycling, asks Nick Hughes
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NewsAre you ready for a future without water?
Drought is casting a deep shadow over the business world. But a unified voice remains out of reach, writes Rob Brown
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NewsUS hit Powerade Zero rolling out to UK retail
Coca-Cola announced this week that it is introducing Powerade Zero to the UK and insisted it had no plans to ditch Wayne Rooney as brand ambassador.
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World News 12/6/10
The Coca-Cola Company has entered into an agreement with Dr Pepper Snapple Group to distribute certain Dr Pepper brands, subject to the completion of The Coca-Cola Company's acquisition of Coca-Cola Enterprises' North...
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NewsCoca-Cola facing ballot on strike action
More than 2,000 workers at Coca-Cola Enterprises could go on strike this summer in a row over changes to the company’s pension scheme, as trade union Unite steps up the pressure on the soft drinks giant.
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Unions up the ante on worker pay demands
Some of the UK's largest grocery manufacturers are facing strike action as staff call for improved pay and working conditions. Cadbury, Coca-Cola Enterprises and Nestlé are all locked in talks with trade unions despite each having...
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NewsTips for a happy marriage
There is growing enthusiasm among major brands such as Coca-Cola, Warburtons and Heinz to launch joint marketing initiatives. Why is there a sudden surge of interest in cross-brand collaboration, and what ingredients contribute towards a successful partnership? Alex Beckett reports
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NewsFocus On Soft Drinks: Not so soft sell
Suppliers are pulling out all the stops on the promotional and advertising fronts to drive soft drink sales – so why are overall volumes down, asks Simon Creasey
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NewsCoca-Cola Enterprises weighs up meal deals
Following its partnership with Diageo last week, Coca-Cola Enterprises has turned its attention to food companies revealing new proposals to meet a target of £1.4bn incremental sales of soft drinks by 2015.
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NewsFocus On Juices & Smoothies: Breathing life into juice
You have to take the rough with the smoothie in life – and the past two years have been particularly rough. But are things finally looking up, asks Anna-Marie Julyan
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NewsHot Topic: Retro, modern and timeless all at once, Coke is a class act in branding
Let's raise a glass of something fizzy to Coca-Cola. Once again crowned Britain's Biggest Brand this week, in 2009, Coca-Cola became the first-ever grocery brand to record retail sales of more than £1bn, we reveal.
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NewsTop of the pops: Coke smashes £1bn barrier
Coca-Cola has become the first brand to top £1bn in annual UK grocery sales. Sales of the total Coca-Cola brand jumped £47.6m in the past year taking its total to £1,011.1m.
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NewsCoca-Cola Enterprises and Diageo join forces for ‘a Better Summer’
Coca-Cola Enterprises and Diageo have joined forces for a cross-merchandising, joint marketing campaign that is predicted to be worth £230m in sales by 2012.
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High-caffeine drinks code neglects shots
Soft drinks manufacturers have developed a code of practice to regulate the sale and marketing of energy drinks to children, but retailers remain confused over energy shots, which are not covered by the code.
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CCE adds blueberry juice to revamped Ocean Spray range
Coca-Cola Enterprises has taken struggling cranberry juice Ocean Spray under its wing and given it a new premium look and a blueberry variant.Marketing spend will double to £7m this year and a new TV ad from April will highlight the...
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CCE promotes Agates to drive energy drink sales
Coca-Cola Enterprises has appointed Stuart Agates to the role of head of energy, tasked with maintaining the soaring sales growth of Relentless.
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NewsSales slow as energy drinks lose their buzz
Trailblazing energy drinks Lucozade and Red Bull have been hit by a massive slowdown in growth. A year ago, The Grocer described the category as a "phenomenally vibrant area driven by changing lifestyle" with sales soaring 15% to...