All Coca-Cola articles – Page 26
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Campaign trail: Coca-Cola
Coca-Cola Enterprises aims to strengthen its position in adult soft drinks with a new advert for its burgeoning Oasis brand. The ad, with the tagline 'For people who don't like water', is part of a £4m spend including TV and outdoor advertising...
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A new era of cooler and freezer peace?
A fter 17 years the dispute is over. Unilever reached an out-of-court settlement with Mars last month over exclusive use of ice cream freezers. But is the issue of exclusivity finished? Unilever's first-quarter results statement for 2008...
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Hawkins to drive Coke in south east
Coca-Cola Enterprises (CCE) has named Simon Hawkins as its new regional director for London and the south east - its largest sales region in Europe. He will head 450 staff across a number of trade channels and be responsible for driving...
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Fingleton fingersgrocers
Retailers and suppliers have been left reeli ng by the shock intervention of the OFT over alleged price-fixing between the multiples and major suppliers with the new enquiries threatening to completely undermine this week's final report by the...
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young, fit and boxing clever
Depending on which way you look at it, it's either been a good year for Cadbury's brands - or a disastrous one. Rocked by the salmonella incident and the demonisation of HFSS foods by the obesity police, Dairy Milk has seen its brand...
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Coke goes resealable in bid to double sales
Resealable cans, a new grip bottle and smaller formats are all currently being trialled by Coca-Cola in a bid to double the value of its Coke portfolio in Europe by 2015, The Grocer can reveal. The resealable can is currently on trial in...
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Sprite and Fanta
To celebrate Hallowe'en this year, Coca-Cola Enterprises is launching a spooky on-pack promotion across special Sprite, Fanta and Dr Pepper packs. In an exclusive partnership with Tussards, CCE is offering consumers the chance to win 2 for 1...
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Carbon emissions: suppliers come under pressure
When Christian Aid took a pop at Tesco earlier this month for failing to take into account carbon emissions incurred by its suppliers, it highlighted a very real dilemma for retailers.
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Coke's Wakefield plant hit by strike
The world's biggest soft drinks bottling factory is set to be hit by two 48-hour strikes.Nearly 400 workers at Coca-Cola Enterprise's Wakefield plant, which produces 6,000 cans and 1,650 bottles of soft drinks every minute, will strike...
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Has Coca-Cola been frozen out of water?
Water, water everywhere, but not a drop to buy. Or so it must seem for Coca-Cola Enterprises whose unconfirmed talks with Scottish water brand Highland Spring have faltered at an early stage, according to industry sources. Some speculate...
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FIVE-STAR PERFORMERS
Coke Zero Launched: June 2006 Sales: £46.2m Star rating: ? ? ? ? ?Undoubtedly the most impressive newcomer of the past 12 months, Coke Zero has outsold any other of this year's Star Products by three to one and is also one of the...
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Oasis highlights its chuggable appeal
The adult soft drinks market is to get a further boost as Coca-Cola Enterprises (CCE) invests £3.5m in a TV advertising campaign for its Oasis brand.The category has been the focus of NPD in recent months, as consumers look to healthier...
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Exhilarating energy surge
It used to be so simple but energy drinks manufacturers need a fair bit of stamina themselves to keep up with the increasing demands of their consumers. Shoppers now want a product that not only offers rehydration and delivers alertness,...
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Still drinks
Still does not mean static in the soft drinks market.Bottled water companies see potential for bringing UK consumption to Continental European levels, smoothie companies know consumer trends are bringing the market to their door and...
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When it's time to chill out
There is only a finite amount of chiller space to go round, and every manufacturer wants it all. They all say that they are pushing hard for chiller space in all channels.They also agree impulse is a major market driver, particularly in...
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Carbonates keep on fizzing
Fizzy drinks manufacturers have taken out many things from their products to make them more acceptable to today's health-conscious generation but they are trying to retain one thing they think will see them into the long term: the treat...
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this year's winners
Personal care: Unilever UKMale grooming brand champion Lynx has undergone a major relaunch since the beginning of the year, which has involved improvements to the fragrance formulation, streamlined packaging and a feisty...
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big names deliver service with style
If there is one thing that makes a supplier stand out in the crowd it is its ability to offer great customer service. That's the verdict of grocery retail buyers, who picked this year's winners of The Grocer Branded Suppliers Survey...
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World News - 17th February 2007
Russia sparks Wal-Mart's interest. Bentonville, Arkansas: Wal-Mart is interested in entering the Russian market and could consider a partnership with a local player. "We've been watching impressive growth and it has piqued our...