Coca-Cola news and analysis – Page 27
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News
Unions up the ante on worker pay demands
Some of the UK's largest grocery manufacturers are facing strike action as staff call for improved pay and working conditions. Cadbury, Coca-Cola Enterprises and Nestlé are all locked in talks with trade unions despite each having...
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NewsTips for a happy marriage
There is growing enthusiasm among major brands such as Coca-Cola, Warburtons and Heinz to launch joint marketing initiatives. Why is there a sudden surge of interest in cross-brand collaboration, and what ingredients contribute towards a successful partnership? Alex Beckett reports
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NewsFocus On Soft Drinks: Not so soft sell
Suppliers are pulling out all the stops on the promotional and advertising fronts to drive soft drink sales – so why are overall volumes down, asks Simon Creasey
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NewsCoca-Cola Enterprises weighs up meal deals
Following its partnership with Diageo last week, Coca-Cola Enterprises has turned its attention to food companies revealing new proposals to meet a target of £1.4bn incremental sales of soft drinks by 2015.
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NewsFocus On Juices & Smoothies: Breathing life into juice
You have to take the rough with the smoothie in life – and the past two years have been particularly rough. But are things finally looking up, asks Anna-Marie Julyan
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NewsHot Topic: Retro, modern and timeless all at once, Coke is a class act in branding
Let's raise a glass of something fizzy to Coca-Cola. Once again crowned Britain's Biggest Brand this week, in 2009, Coca-Cola became the first-ever grocery brand to record retail sales of more than £1bn, we reveal.
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NewsTop of the pops: Coke smashes £1bn barrier
Coca-Cola has become the first brand to top £1bn in annual UK grocery sales. Sales of the total Coca-Cola brand jumped £47.6m in the past year taking its total to £1,011.1m.
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NewsCoca-Cola Enterprises and Diageo join forces for ‘a Better Summer’
Coca-Cola Enterprises and Diageo have joined forces for a cross-merchandising, joint marketing campaign that is predicted to be worth £230m in sales by 2012.
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News
High-caffeine drinks code neglects shots
Soft drinks manufacturers have developed a code of practice to regulate the sale and marketing of energy drinks to children, but retailers remain confused over energy shots, which are not covered by the code.
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CCE adds blueberry juice to revamped Ocean Spray range
Coca-Cola Enterprises has taken struggling cranberry juice Ocean Spray under its wing and given it a new premium look and a blueberry variant.Marketing spend will double to £7m this year and a new TV ad from April will highlight the...
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News
CCE promotes Agates to drive energy drink sales
Coca-Cola Enterprises has appointed Stuart Agates to the role of head of energy, tasked with maintaining the soaring sales growth of Relentless.
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NewsSales slow as energy drinks lose their buzz
Trailblazing energy drinks Lucozade and Red Bull have been hit by a massive slowdown in growth. A year ago, The Grocer described the category as a "phenomenally vibrant area driven by changing lifestyle" with sales soaring 15% to...
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Sustainable suppliers favoured by retailers
Suppliers who do not sign up to retailers' sustainability agendas face the risk of de-listing, a new report commissioned by Coca-Cola warns.
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News
How to serve a promotional ace this summer
Retailers can make the most of a super summer of events with a raft of promotional strategies being offered by buying groups, wholesalers and suppliers. Nick Hughes reports
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NewsThe best branded suppliers in Britain
Cutting prices and working closely with retailers are valued strategies in a recession, but the way to win over retail buyers is to invest in your brand. Nick Hughes reports
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News
UK drinks industry hit by first wave of job cuts
The drinks industry was reeling this week after three of its biggest hitters announced 100 job losses and a further 49 potential losses as a result of the economic downturn. Constellation Brands has cut 50 jobs across its UK operations,...
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News
Ex-Cadbury man Baldry takes top CCE GB role
Former Cadbury Schweppes UK confectionery managing director Simon Baldry has been named vice president and general manager of Coca-Cola Enterprises Great Britain. Baldry replaces Hubert Patricot, who was made president of Coca-Cola Enterprises’...
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News
Campaign trail: Coca-Cola
Coca-Cola Enterprises aims to strengthen its position in adult soft drinks with a new advert for its burgeoning Oasis brand. The ad, with the tagline 'For people who don't like water', is part of a £4m spend including TV and outdoor advertising...
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News
A new era of cooler and freezer peace?
A fter 17 years the dispute is over. Unilever reached an out-of-court settlement with Mars last month over exclusive use of ice cream freezers. But is the issue of exclusivity finished? Unilever's first-quarter results statement for 2008...