Archive of all Coca-Cola articles – Page 28
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When it's time to chill out
There is only a finite amount of chiller space to go round, and every manufacturer wants it all. They all say that they are pushing hard for chiller space in all channels.They also agree impulse is a major market driver, particularly in...
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Carbonates keep on fizzing
Fizzy drinks manufacturers have taken out many things from their products to make them more acceptable to today's health-conscious generation but they are trying to retain one thing they think will see them into the long term: the treat...
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this year's winners
Personal care: Unilever UKMale grooming brand champion Lynx has undergone a major relaunch since the beginning of the year, which has involved improvements to the fragrance formulation, streamlined packaging and a feisty...
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big names deliver service with style
If there is one thing that makes a supplier stand out in the crowd it is its ability to offer great customer service. That's the verdict of grocery retail buyers, who picked this year's winners of The Grocer Branded Suppliers Survey...
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World News - 17th February 2007
Russia sparks Wal-Mart's interest. Bentonville, Arkansas: Wal-Mart is interested in entering the Russian market and could consider a partnership with a local player. "We've been watching impressive growth and it has piqued our...
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Job cuts at Coca-Cola Enterprises
Coca-Cola Enterprises has announced plans to cut 3,500 jobs as part of a restructuring programme.The cuts amount to 5% of CCE's global workforce and will mainly come from the company's North American operations.The restructuring is...
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CCE adds zest to drinks to refresh key brands
Coca-Cola Enterprises is ringing the changes with its Diet Coke and Minute Maid Froot Refresh brands as part of a wave of activity planned for the next 12 months. From February, its Diet Coke with Lemon and Diet Coke with Lime variants...
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CCE adds zest to drinks to refresh key brands
Coca-Cola Enterprises is ringing the changes with its Diet Coke and Minute Maid Froot Refresh brands as part of a wave of activity planned for the next 12 months.From February, its Diet Coke with Lemon and Diet Coke with Lime variants...
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Coke targets Red Bull with relentless spend
CCE is investing another £1.5m on its energy drink brand Relentless next year as it aims to steal a greater share of the Red Bull-dominated sector through targeted marketing. It is eschewing TV ads in favour of sponsorship and sampling...
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Is Coca-Cola's bubble about to burst?
Scroll through The Coca-Cola Company's web page of brands and you'll find some big names: Bacardi, Dasani, Dr Pepper, Fanta, Lilt, Schweppes, Sprite. You'll also find some names less well-known in the UK, but no less important to the company:...
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Suppliers act to cut carbon emissions
Four of the country's biggest suppliers launched major bids this week to ramp up their green credentials.Cadbury Schweppes, PepsiCo, Coca-Cola Enterprises and Associated British Foods announced programmes to cut their carbon emissions...
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Jeremy Martin The marketing director of For Goodness Shakes believes Coca-Cola has misjudged the male market with its new Zero product
One of the biggest launches of the year kicks off this summer as Coca-Cola Enterprises zooms in on 20 to 29-year-old men in a bid to woo them back to the real thing. This could be make or break for the soft drinks giant, whose Zero launch aims...
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Jeremy Martin The marketing director of For Goodness Shakes believes Coca-Cola has misjudged the male market with its new Zero product
Zero understanding of how to tap into the male psycheOne of the biggest launches of the year kicks off this summer as Coca-Cola Enterprises zooms in on 20 to 29-year-old men in a bid to woo them back to the real thing. This could be...
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Schweppes comes out with summer sizzlers
Coca-Cola Enterprises is helping adults to drink responsibly this summer with several developments under the Schweppes brand that target both alcoholic and non-alcoholic drinking occasions.For adults wanting to taste summer flavours...
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From Zero to hero? Coca-Cola thinks so
If there are any doubts about the success of Coca-Cola Enterprises' male-oriented drink Coca-Cola Zero, which was officially launched in the UK with great fanfare last week, you won't find them being voiced by anyone at the company....
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Schweppes comes out with summer sizzlers
Coca-Cola Enterprises is helping adults to drink responsibly this summer with several developments under the Schweppes brand that target both alcoholic and non-alcoholic drinking occasions.For adults wanting to taste summer...
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News
Schweppes comes out with summer sizzlers
Coca-Cola Enterprises is helping adults to drink responsibly this summer with several developments under the Schweppes brand that target both alcoholic and non-alcoholic drinking occasions.For adults wanting to taste summer...
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News
Schweppes comes out with summer sizzlers
Coca-Cola Enterprises is helping adults to drink responsibly this summer with several developments under the Schweppes brand that target both alcoholic and non-alcoholic drinking occasions.For adults wanting to taste summer...
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News
From Zero to hero? Coca-Cola thinks so
Coca-Cola Enterprises is upbeat about the future of its male-oriented Zero drink in the UK, says Stefan ChomkaIf there are any doubts about the success of Coca-Cola Enterprises& ' male-oriented drink Coca-Cola Zero, which was...