Archive of all Coca-Cola articles – Page 29
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From Zero to hero? Coca-Cola thinks so
Coca-Cola Enterprises is upbeat about the future of its male-oriented Zero drink in the UK, says Stefan ChomkaIf there are any doubts about the success of Coca-Cola Enterprises& ' male-oriented drink Coca-Cola Zero, which was...
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From Zero to hero? Coca-Cola thinks so
Coca-Cola Enterprises is upbeat about the future of its male-oriented Zero drink in the UK, says Stefan ChomkaIf there are any doubts about the success of Coca-Cola Enterprises' male-oriented drink Coca-Cola Zero, which was...
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Coke adds Zero for the males
Coca-Cola Enterprises is launching the most intensive marketing programme in its history to support its new Coca-Cola Zero drink. The zero sugar drink, which is targeted at 20 to 29-year-old males, is billed as the company's...
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100% juice drinks to suit kids' tastes
Juice drink brand Capri-Sun is coming of age with a new variant that aims to boost its appeal among older children, as well as remaining a favourite with youngsters.From August, owner Coca-Cola Enterprises is adding 100% juice...
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Energy powers up for growth
There's all to play for in the energy sector, and the big drinks makers are poised for the next phase of expansion. The energy drinks sector continues to grow and remains one of the most dynamic in the overall soft drinks market....
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New flavours keep colas on top
Despite cola's grip on the soft drinks sector, the big brands have their work cut out to keep sales on an upward curve. But new flavours and zero-calorie versions may hold the key. The cola market has been on the end of some pretty...
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The brands at the top of their game
Winners of the 2006 Branded Suppliers Survey are obsessed with customer service and category growth, reports Alison Clements. Big brand ownership in large, stable grocery categories has never been so challenging. At the very least,...
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CCE-Nestlé get together for iced tea
Following falling sales of fizzy drinks in the UK, Coca-Cola Enterprises is moving into the iced tea category with the launch of Nestea Iced Tea.CCE said the move was in response to increasing consumer demand for adult, non-carbonated drinks....
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Coca-Cola adds to fanta Z range
Coca-Cola Enterprises has added a new variant - Fanta Z Summer Fruits - to its Z (zero added sugar) range.CCE has rebranded all light variants of its carbonates (apart from Coke and Diet Coke), so that the range now comprises Fanta Z Orange,...
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Fanta Z mixes up new juice flavour
Fanta Z Summer Fruits is the latest addition to Coca-Cola Enterprises’ new Z (zero added sugar) range. CCE has rebranded all light variants of its carbonates (apart from Coke and Diet Coke), so that the range now comprises Fanta Z Orange, Fanta...
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Brands strut their stuff
Buyers had no trouble naming champions in The Grocer’s 2005 Branded Supplier Survey. Alison Clements gives the rundownRetail and wholesale buyers applaud the pulling power of brands. Yet, according to those voting in...
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Lime Coke dashes to launch
The battle between Coca-Cola and Pepsi to win share of the flavoured cola category looks set to hot up even further with the UK launch this month of Diet Coke with Lime.The brand is being rolled out across stores after becoming the number one...
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Minute Maid comes back
Premium juice brand Minute Maid is planning a return to the UK almost six years after it was squeezed out of chiller cabinets by own label products and market leader Tropicana.Coca-Cola Enterprises says it will launch Minute Maid in the summer....
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Building a shared vision
Simon Brocket, vice-president for human resources at Coca-Cola Enterprises, on the benefits of a cohesive leadership cultureIn the summer of 2000, Coca-Cola Enterprises undertook a survey to identify the strengths and weaknesses...
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CCE sees no effect from Dasani recall
Coca-Cola Enterprises in the US said that its operating and volume targets would not be hit by the recall of its bottled water Dasani in Britain or its postponed launch in Europe.Coca-Cola – which owns 37% of CCE – pulled Dasani from the UK...
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CCE pours £56m into UK portfolio
Coca-Cola Enterprises is throwing £56m behind its UK portfolio this year with activity focusing on its key consumers – teenagers, young adults and families.A £5m launchpad for new Vanilla variants of Coke and Diet Coke tops the soft drinks...
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CCE pours £56m into UK portfolio
Mary Carmichael Coca-Cola Enterprises is throwing £56m behind its UK portfolio this year with activity focusing on its key consumers teenagers, young adults and families. A £5m launchpad for new Vanilla variants of Coke and Diet Coke tops...
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Winnie the Pooh Roo juice first Coke-Disney line in UK
Coca-Cola Enterprises has finally announced plans to make use of its licensing agreement with Disney in the UK, with the launch of a range of drinks for kids, Winnie the Pooh Roo Juice. The drinks giant's global deal with Disney is a year old and...
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Just what do the top buyers think of branded manufacturers
There's no doubt that you must be innovative, dynamic and flexible to succeed in this cut-throat business, but to be nominated by more than one buyer, a company has to be extra special and we've named them our category champions. As with our own...
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fizz-tastic rivalry
Soft drinks is a hugely competitive marketplace, and the battle between leading flavoured carbonates Fanta and Tango will get even more aggressive as Tango struggles to regain the ground it lost in 2001, while Fanta attempts to take its fantastic...