All Coca-Cola articles – Page 29
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News
Coca-Cola leads soft drinks spend hikes
Coca-Cola Enterprises has thrown down the gauntlet to soft drinks competitors by more than doubling its media budget to £55.4m this year. It is the biggest spend yet in the £4.1bn UK soft drinks market [ACNielsen], which has seen marketing...
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The Grocer focus on soft drinks: Energy: grab this serious m
Energy and sports drinks look set to be the sales phenomenon of the decade but only if retailers grasp the opportunity and give them more space. Last year sales rocketed 40% to £700m, driven by the huge success of functional energy drinks which...
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The Grocer focus on soft drinks
Analysis by Sarah Hardcastle - prepare for a summer awash with advertisng and promotions - prices under pressure - growth forecast at expense of hot drinks and alcohol Everyone in the soft drinks market is keeping their fingers crossed that a...
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The Grocer focus on soft drinks: flavoured carbonates: this
Traditional flavours are fighting for space in the chiller with exotic newcomers that don't depend purely on price. Karen Dempsey reports The forecast for flavoured carbonates in 2001 is upbeat but only if the sun shines often enough and long...
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The Grocer focus on soft drinks: Cola: determined to fight b
Cola is under pressure to perform better and serious money is being spent to shore up its position in the face of upstart rivals says Sheila Eggleston This summer looks to be one of sheer effervescence if the money spent on reinvigorating cola does...
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Diet Coke's diary includes a date with Bridget Jones
A tie up between Diet Coke and Bridget Jones is the highlight of Coca-Cola Enterprises' £37m support package for its brands this year. Coke, Diet Coke, Fanta and Dr Pepper take the lion's share of the spend. The £16.6m on Coke includes support for...
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Coca-Cola dismisses C&C sector's new product launches boycot
Coca-Cola Enterprises claims its programme of new launches has been unaffected by the cash and carry sector's boycott of the products. The boycott stems from a bitter row with CCE following its decision to withdraw promotional support and over...
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Wholesale Confectionery and Tobacco Alliance: Sector must p
The wholesale sector must work closer together if all partners are to profit in the future, according to the head of the Wholesale Confectionery and Tobacco Alliance. Speaking at the alliance's annual dinner, John Bowden said: "Diversification is...
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Wholesalers: Wholesale retaliation follows Coke's hostile'
Coca-Cola Enterprises' efforts to target new sectors of the soft drinks market is in danger of being stopped in its tracks because of an ongoing row with wholesalers. The dispute stems from CCE's decision to withdraw promotional support in the...
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Soft drinks: Wholesaler outrage at price tactics for Coke
Julian Hunt Wholesalers are resisting Coca-Cola Enterprises' efforts to force down the case price of its flagship brand. Under its initiative details of which were first revealed in last week's issue CCE is withdrawing promotional support from...
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The Grocer Focus on soft drinks. Analysis by Sheila Egglesto
1999 was the best year for UK soft drinks since the heatwave of 1995, according to the 2000 Sucralose Soft Drinks Report from Tate & Lyle Speciality Sweeteners, researched by soft drinks consultancy Zenith International. After the past two years...