Archive of all Coca-Cola articles – Page 3
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Category ReportSoft drinks trends 2024: Does big soda need another makeover?
As volumes sales fall, brands are turning to new looks, limited edition flavours and healthier reformulations to recover momentum
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Analysis & FeaturesAre fmcg sports sponsors losing out to eastern rivals?
Fmcg brands are facing increased competition in the sporting sponsorship space from a new breed of businesses. What are the implications?
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NewsInnocent veteran James Davenport to depart as COO
Davenport had been “integral to the transformation of the business” over his more than 20-year employment, Innocent said
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RankingsWhere next for Britain’s Biggest Brands?
As cash-strapped shoppers turn to own label, brands are innovating to win them back. But danger lurks for those who fail to pitch their NPD astutely
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Promotional VideosWhat lies ahead for the Coca-Cola brand in 2024?
In this video, experts from The Coca-Cola Company take us behind the scenes of the soft drinks brand to explain why it leads GB’s soft drinks category and how it plans to stay ahead of the field in 2024.
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NewsSchweppes extends into mocktails with RTD quartet
The range is targeted at adult shoppers looking to save money and moderate their alcohol intake
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NewsAlcohol ‘not a focus’ for Monster in the UK, CCEP says
Monster’s boozy brand extension isn’t about to hit UK shelves any time soon
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Analysis & FeaturesThe disability champions breaking down barriers
Representation of disability in the workplace is a big issue, with a ‘cultural shift’ necessary to ensure disabled workers are empowered. Who’s driving progress?
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NewsCoca-Cola targets flavoured colas segment with lemon flavour relaunch
Coca-Cola previously axed a lemon flavoured cola in the UK in 2006
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WebinarsHow fmcg brands can make the most of AI’s potential
Watch our in-depth discussion about the boom in AI-powered platforms as our panel of experts share their insights and dive into examples from marketing and new product development.
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Category ReportBottled water trends 2024: Liquid Death and the rockin’ revamp
Rock-inspired Liquid Death is leading a wave of upstarts that sell water without the plastic. Could they shake up lacklustre sales?
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NewsCoca-Cola boosted by high prices but volumes come under pressure
Coca-Cola has beaten market expectations as higher prices continued to help the drinks giant to boost revenues. However, volumes declined in its domestic North American market in 2023
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NewsCity snapshot: Food prices fall for first time in more than two years
Food prices have fallen for the first time in more than two years as inflation in the sector continued to ease. Plus, full-year results from Heineken and Coca-Cola HBC
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Analysis & FeaturesInside Ireland’s new deposit return scheme
The UK’s attempts to introduce DRS have been disastrous – but Ireland has quietly got on with it. How is its system working out?
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NewsAbsolut Vodka & Sprite RTD rolls out in the UK
The launch represents a third foray into alcohol in the UK for Coca-Cola
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NewsSprite removes labels in trial to aid recycling
Sprite’s lables are already recylable, but need to be separated from bottles during the process
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Analysis & FeaturesThe Grocer NPD Wrapped: 23 most-liked Instagram posts of 2023
NPD flew off the shelves this year from controversial flavours to nostalgic relaunches. Check out the top NPD for 2023
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Promotional VideosHow the alcoholic ready-to-drink category is growing
What’s the story of alcoholic ready-to-drink beverages in 2023? Find out how the category has evolved and why major brand players are tapping into this $39bn global business as it moves into 2024.
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Promotional FeaturesWhy mobile coupons can power-up your next campaign
From introducing new products to rewarding loyal shoppers and building a database, find out how you can use mobile coupons to drive success into your next marketing campaign.
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NewsCoca-Cola, Nestlé and Danone accused of greenwashing over bottle recycling claims
A consumer rights group has filed a complaint with the European Commission over the drinks giants’ green claims