Fabric conditioners
Comfort persists with its frankly disturbing patchwork characters, who in this ad show off the brand’s ‘odour defence technology’ with the help of a petal-spraying floral umbrella. Though its stars are the stuff of nightmares, the campaign has been a dream come true for Comfort, which has recorded sales up 8.3% on volumes up 12.8%, cementing its place at the top of the fabric conditioner tree.
See the full list of The Grocer’s Top Campaigns of 2013.
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