Comment & opinion – Page 164
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Comment and OpinionForget celebrities - brands are missing out on the real influencers at home
The percentage of shoppers who trust recommendations from friends and family is always in the mid-80s or higher, says Paul Coleman of The Loop
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Comment and OpinionTime for PM Boris Johnson to show his true colours on food policy
Johnson’s flip-flopping risks confusing an industry that’s already feeling Brexit stress
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Comment and OpinionFive ways brands can wean themselves off promotions
Promotions are essential, but some brands are hopelessly addicted says Insight Traction’s Jeremy Garlick
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Comment and OpinionGovernment’s public health policies are a farce. What now?
The Department of Health’s new green paper suggests a government clutching at straws. Can a new PM change things?
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Comment and OpinionM&S’s Stuart Machin: Little Shop toys are fun, sustainable and part of a plan
Customers are encouraged to ‘play, give, recycle’ to ensure no M&S Little Shop collectables go to waste, says food MD Stuart Machin
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Comment and OpinionOwn label offerings should complement brands, not battle them
A dual-supply strategy can help drive shopper loyalty
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Comment and OpinionNever mind the no-deal Brexit: food prices are going up already
The supermarkets are already facing massive pressure on prices. The question is just how much worse a no-deal would make it
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Comment and OpinionRSA report highlights the schism in the public debate about food
The UK food and farming system must be radically transformed within the next decade - so argues the RSA
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Comment and OpinionMorrisons pushes price message with cheap and cheerful duo
Not staggeringly original or interesting, but shoppers never dislike a price message…
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Comment and OpinionBiggest Alcohol Brands shows extent of growth in posh booze
‘Less but better’ ethos behind the growing interest in premium drinks will continue driving quality alcohol consumption
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Comment and OpinionVeggie Swedes get stuck in to Impossible Burger King
Burger King in Sweden is trialling the Impossible Burger
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Comment and OpinionBooze brands must invest with intelligence
Your Britain’s Biggest Alcohol Brands report was hugely beneficial as it highlighted the rapid changes in the marketplace
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Comment and OpinionPorridge or oatmeal? German mult Edeka knows its oats
What’s the difference between porridge and oatmeal?
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Comment and OpinionBrits are going off baking, despite the Bake Off effect
Brits love baking. Watching it, anyway. The actual act of whisking and beating, not so much
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Comment and OpinionMad Cow Disease documentary highlights food scandal’s individual cost
So often when we look back on food scandals the focus is on the big picture
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Comment and OpinionIt’s not all about short-term sales: build slowly if it suits you
Short-term goals can work, but focusing on your foundations will provide longer-term success
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Comment and OpinionWhy hard seltzers could become the new alcopop
Hooch was the generation-defining alcopop of the 1990s. Now a modern twist on the format is making waves in the US
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Comment and OpinionThere is no such thing as a ‘Tesco shopper’ or 'Ocado shopper'
Or an Ocado or M&S shopper, for that matter, says Kantar’s Fraser McKevitt. Brands and retailers must look beyond their existing shopper base to thrive
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Comment and OpinionGove commits to DRS, but the arguments are far from over
The Defra secretary has nailed his colours to the mast of an ‘all in’ system
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Comment and OpinionDon’t just lash out at farmers. Help them fight our ‘cheap food’ system
It feels like negative views about farmers are becoming more common