Comment & opinion – Page 246
-
Comment and Opinion
Ambient grocery needs a fresh approach to in-store marketing
Rice & noodles brands are the latest to be engaged in a vicious cat & mouse game with own label. Here’s how they can fight back and reclaim the aisles …
-
Comment and Opinion
Coke's bottle romance makes packaging engaging - amazing!
Coca-Cola’s quest to stop us thinking about sugar continues with – yes – an engaging, enjoyable ad about packaging
-
Comment and Opinion
Pat takes no joy in hearing about the latest round of job cuts
Oh my dearie dear. Hardly a day goes by without some new horror story about job cuts at one large supermarket or other
-
Comment and Opinion
No brand is too premium for clear labelling
While brands such as Kellogg’s and Weetabix have adopted the green, amber and red for sugar content the likes of Jordans, Eat Natural and Dorset Cereals have yet to follow suit …
-
Comment and Opinion
What’s behind the latest round of supermarket head office job cuts?
Another month, another round of supermarket job cuts
-
Comment and Opinion
Apprenticeships help companies become employers of choice
Apprentices can have a direct impact on productivity, customer satisfaction and loyalty, and profitability, says Debbie Gardiner of Qube Learning
-
Comment and Opinion
A people person nails it - video
In June, I had the pleasure of being on the judging panel for Store Manager of the Year at The Grocer Gold Awards
-
Comment and Opinion
What's next for sustainable schemes?
Fairtrade has driven understanding of how the food and drink we consume ends up on our table…
-
Comment and Opinion
Put customers first, like Tesco. It works
It has been a difficult few years for Tesco, even if the broad consensus is that it has turned the corner
-
Comment and Opinion
Customer data gets true power with AI
Artificial Intelligence, paired with big data, brings back an asset long lost to commerce – knowing your customer
-
Comment and Opinion
McColl's has made a sharp deal with Morrisons
The McColl’s-Morrisons supply deal has thrown a large rock in the wholesale pond
-
Comment and Opinion
The WSTA is right. The government must sober up on trading realities post-Brexit
Higher tariffs on EU wines, further price increases, and an uncertain future for many employed in the wine industry … no wonder the chief exec is calling time on the suits
-
Comment and Opinion
What is authentic leadership and why is it so important?
Being authentic starts with knowing yourself, says executive coach Jennifer Baker. Are you willing to hold up a mirror and discover the real you?
-
Comment and Opinion
Inside the Factory: the secrets of biscuit-making revealed
We get through 90 million biscuits every day here in the UK, enough to fill 30,000 trucks full to the brim…
-
Comment and Opinion
Influencers are now preferred over traditional celebrity ads
Sir, The power of male influencers has evolved dramatically in the past year…
-
Comment and Opinion
This 'millennials' marketing term is utter nonsense
Sir, To fall for the ‘M’ word is to fall into classic ‘generation-caging’
-
Comment and Opinion
Battle of the cookery competitions is good news for fmcg brands
Proof will be in the pudding to see which food programme rises to the top, meanwhile supermarkets had better start stocking up on ingredients
-
Comment and Opinion
The north and how HS2 will affect Pat's Mart
I’ve never been to the north of England (unless you count visits to my Luton cousins) but I hear it’s fairly grim…
-
Comment and Opinion
Jackie Stewart helps make Heineken’s abstinence message cool
Heineken has made waves with ads showing people not drinking its beer
-
Comment and Opinion
Why KFC will benefit from ad backlash
KFC’s new ad has prompted numerous complaints from consumers. But the brand need not worry, says Joe Wade of Don’t Panic