Comment & opinion – Page 258
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Comment and Opinion
Calibrate your inner GPS and take control of your work needs
Humans have in-built needs quietly directing our thoughts, beliefs, behaviours and actions, like an internal GPS, says executive coach Jennifer Baker
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Comment and Opinion
How chatbots can give brands character
The news brands are already scaling back on their chatbots will be news to fmcg firms still at the ‘chat wot?’ stage
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Comment and Opinion
Aldi's hamper shows an animated approach to Easter
Like Christmas, Easter prompts a clutch of ads from the retailers
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Comment and Opinion
Pat's Easter/Ostara treats fail to impress customers
It’s a bit difficult to feel all that cheery about the news these days, isn’t it?
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Comment and Opinion
Jeremy Corbyn's jam: it's not popular
While making a cake, Corbyn polled the kids on their favourite jams
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Comment and Opinion
Surprise, unpleasant surprise at Waitrose
Sir, In the past Waitrose cardholders could get a free hot drink in store whether they shopped or not
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Comment and Opinion
Sustainability campaigns need buy-in from the ground up
Palm oil is in the firing line once again, but how much difference do sustainability campaigns really make?
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Analysis and Features
We need to wake up to the coffee cup recycling conundrum
New research shows that only one in every 400 coffee cups are recycled, so why is the government allowing this ’latte litter let-off’?
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Comment and Opinion
Four ways M&S wins on food
In an era when growth is hard to come by, M&S Food – a quality player – has been increasing market share
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Comment and Opinion
Dairy needs a strategy to boost appeal to younger consumers
Previous campaigns prove dairy can engage consumers and get its message heard. Time to use those skills once more
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Analysis and Features
Pepsi's ad calamity shows the dangers of 'brand building'
Food & drink brands want to do more than just sell products - but brand building can go very wrong
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Comment and Opinion
Susanna Reid gets sanctimonious on Save Money: Good Food
We all waste food, about £700 worth per household per year, in fact
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Comment and Opinion
Give stores the Freddie Mercury factor
It’s time to adopt a more rock ’n roll approach to retail
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Comment and Opinion
Prepare for impact of lower disposable incomes
Sir, What can consumer products businesses do to lessen the impact of rising inflation?
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Comment and Opinion
Pat hikes the price of Scotch as customers seem confused
Silly old Pat went to school back when distances were measured in quarts
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Comment and Opinion
French future foretold by 'asparamancer' Jemima
Jemima chucks a handful of the veg into the air, and then ‘reads’ how the spears fall
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Comment and Opinion
Donald Trump in 'sweet' shock with new lollies
No sane person would want Donald Trump anywhere near his or her mouth
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Comment and Opinion
Jack Daniel’s entry to cider is a landmark move. As a long as it hasn’t done a Magners
Jack is back. And this time he’s dressed up as a cider.
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Comment and Opinion
Coffee: a new age of quality across retail and hospitality
In the recent McDonald’s ad campaign, customers who want a simple coffee are flummoxed by ridiculous offerings
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Comment and Opinion
Worried about chocolate, prime minister? Then hunt for a plausible Brexit trade strategy
The great and the good maybe hopping mad over Cadbury dropping the word ’Easter’ from its National Trust egg hunt promotion, but what about a Brexit sweetner for food and drink trade deals?