Comment & opinion – Page 30
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Comment and OpinionOoft! Tennent’s leans on Scottish heritage – and sense of humour
Tennent’s borrows some of Irn-Bru’s sense of humour for this advert
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Comment and OpinionThe plastic tax has descended into another Treasury cash grab
The government’s single-use plastic tax was always, at best, a blunt instrument in the fight against plastic pollution
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Comment and OpinionThe Barcode: Paul McEnroe’s story of the code that changed the way the world shops
The author charts his journey from orphanage to IBM
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Comment and OpinionDo consumers still care about brands?
Dramatic as it sounds, there’s been a socioeconomic shift in recent years. Do consumers still care about the name on the pack?
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Comment and OpinionOther ways startups can support their teams in financial tough times
For most startups or purpose-led businesses, the draw to join is a mixture of the cause, autonomy, variety of work and the team
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Comment and OpinionHow brands can market premium products to gen Z
Shoppers may be hard up for cash but they’re still looking for little luxuries, say Oyin Akiniyi, head of cultural conversations at Chivas Brothers and Charlotte Willcocks, head of strategy at creative agency Impero
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Comment and OpinionWhat’s behind Iceland’s ‘biggest ever’ frozen launch?
Close followers of Iceland will know that the supermarket chain is no stranger to bold, if sometimes slightly questionable, marketing claims
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Comment and OpinionWhy we must stop bashing EU deforestation laws and embrace change
Rather than fighting legislation and consumer demand, we should proactively embrace change, says Chris Forbes, co-founder at The Cheeky Panda
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Comment and OpinionFrontline grocery staff deserve more flexible working
Those in the grocery sector are yet to see the benefits that would create an experience equitable with their head office peers, says Mavis Boniface, global director of operations at United Culture
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Comment and OpinionSupermarkets’ trust bust to be watched, but not worried about
Supermarkets received a tumbling trust score of 30, but it’s not to be worried about too much
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Comment and OpinionWhy you must understand the shoppers your ad didn’t reach
Retail media is a closed loop – most importantly, you know who buys the product without seeing the ad, says Joel Hopwood, co-founder at SMG
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Comment and OpinionHow can food manufacturers attract more workers?
Public perception about food and drink industry careers would have to change
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Comment and OpinionIt’s halftime for the UN Sustainable Development Goals. And we’re way behind
The clock is ticking on the Sustainable Development Goals and we’re desperately behind, says Dan Crossley, executive director at the Food Ethics Council
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Comment and OpinionMandatory food waste reporting: scrapping plans makes no sense
The overwhelming majority of supermarkets supported mandatory food waste reporting. So why did the government bin it?
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Comment and OpinionReliable Ritz helps family choreograph a pre-visit clean-up
We’re treated to a funny, cleverly choreographed, quick and cheeky clean-up operation
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Comment and OpinionSounds for the Supermarket: muzak mash-up proves inoffensively offensive
It turns out a genre designed not to be listened to grates when ever it is
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Comment and OpinionMPs’ ‘Buy British’ letter to retailers is one slap in the face too many for farmers
The suggestion is little more than a gimmick. MPs have the power to help British farmers in meaningful ways
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Comment and OpinionVeryLittleHelps.com founder Nomad was a thorn in Tesco’s side since 2008
Something of a Tesco WikiLeaks, the site has been the source of numerous revelations surrounding forthcoming management shake-ups, store closures and disputes over pay
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Comment and OpinionNew Unilever, Reckitt and Diageo CEOs are in for a baptism of fire
The new generation of fmcg leaders face myriad challenges as they establish themselves in their respective hot-seats, says Warren Ackerman, head of European consumer staples research at Barclays
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Comment and OpinionCan Waitrose’s copper in the canteen plan arrest store crime?
It’s an easy-win solution that’s unsurprisingly grabbed the headlines. But it’s not innovative